MOBIVITY HOLDINGS CORP - MFON STOCK NEWS

Mobivity Holdings Corp. (OTCQB: MFON) announced the successful implementation of its Connected Rewards technology, enhancing user acquisition strategies for mobile game developers via SMS text messaging. This innovative platform connects major brands with mobile app marketers, offering real-world incentives to engage users. Initial results show that Mobivity’s campaigns have significantly surpassed industry KPIs in user acquisition. With nearly 75% of consumers playing mobile games, this approach uniquely positions Mobivity to tap into a vast market while providing valuable rewards to users.

Mobivity Holdings Corp. (OTCQB:MFON) reported Q2 2022 revenues of $1.9 million, a 33% decrease from $2.8 million in Q2 2021, primarily due to a restructuring of a significant customer contract impacted by COVID. Gross margin fell to 36% from 54% year-over-year. Operating expenses decreased by 16% to $2.4 million, yet the net loss widened to $2.0 million compared to a $1.4 million loss in Q2 2021. Cash reserves stood at $1.1 million, down from $1.9 million a year prior. Despite challenges, the company launched its Connected Rewards solution and expanded partnerships in the gaming sector.

Mobivity Holdings Corp. (OTCQB: MFON) announced its second quarter earnings release for the period ended June 30, 2022, scheduled for August 15, 2022, post-market close. A conference call will follow at 4:30 PM ET, featuring CEO Dennis Becker and CFO Lisa Brennan. Investors can join via U.S. dial-in numbers or international access. A replay of the call will be available for two weeks post-event. The company leverages its Recurrency platform to enhance customer engagement and digital transformation for brands.

Mobivity Holdings Corp. (OTCQB: MFON) announced the launch of a text club for United Dairy Farmers, Inc. (UDF) across 177 locations. This initiative aims to enhance customer engagement and boost enrollment in UDF's U-Drive loyalty program. Customers can subscribe by texting 'NEWS' to 60534, receiving offers and updates, along with a free fountain drink for first-time sign-ups. UDF, a family-owned business operating since 1940, plans to leverage Mobivity’s SmartMessage™ for personalized communication, with data indicating that text message subscribers visit stores 44% more often and increase spending by 23%.

Mobivity Holdings Corp. (OTCQB: MFON) announced the appointment of digital media expert Ben Weinberger to its Board of Directors. With 20 years of experience, including leadership roles at Sling TV and Digitalsmiths, Weinberger is expected to enhance Mobivity's growth strategies. CEO Dennis Becker emphasized Weinberger's industry insight as crucial for achieving sustainable growth. Weinberger's appointment comes after John Harris's resignation, who served for twelve years. Mobivity aims to strengthen customer engagement through its Recurrency platform, focusing on real-world rewards for digital acquisition and retention.

Mobivity Holdings Corp. (OTCQB:MFON) reported Q1 2022 revenues of $2.0 million, down 17.4% from $2.5 million in Q1 2021, primarily due to a large customer contract restructuring linked to COVID-19. Gross margin fell to 42.1% from 57.6%. The net loss increased to $1.9 million compared to $1.7 million in the previous year. However, cash and cash equivalents improved to $1.5 million. The company launched innovative in-game rewards programs and developed partnerships in the gaming industry, indicating a robust demand for digital engagement strategies.

Mobivity Holdings Corp. (OTCQB: MFON) will report Q1 results for the period ending March 31, 2022, on May 16, 2022, after market close. A conference call with CEO Dennis Becker and CFO Lisa Brennan will take place the same day at 4:30 P.M. ET, accessible via U.S. and international dial-in numbers, as well as a live webcast.

Mobivity, through its Recurrency platform, enhances customer engagement for brands by leveraging detailed POS transaction data to motivate customer actions.

Mobivity Holdings Corp (OTCQB: MFON) announces the launch of its mobile messaging solution, SmartMessage, across 47 locations of California Fish Grill. This initiative, part of the Fin Crowd Text Club, aims to enhance customer communication and engagement through personalized text messages. Customers can join the club for updates and promotions, including a free fish taco for first-time sign-ups. The partnership leverages regionalized messaging to address supply chain disruptions, enhancing the dining experience and operational efficiency.

Mobivity Holdings Corp. (OTCQB:MFON) reported financial results for Q4 and FY 2021, showing a 38.3% decline in revenue to $8.2 million from $13.3 million in 2020. The gross margin decreased from 64% to 47%, with operating expenses rising 21.8% to $12.8 million, leading to a net loss of $8.3 million, compared to a loss of $3 million in 2020. CEO Dennis Becker emphasized the company's strategic shift towards high-margin verticals and partnerships with gaming operators as a response to tighter privacy regulations. The company ended 2021 with $735,000 in cash, down from $3.3 million in 2020.