MOBIVITY HOLDINGS CORP - MFON STOCK NEWS

Mobivity Holdings Corp. (OTCQB: MFON) unveiled a new zero-cost media solution at the Restaurant Leadership Conference in Phoenix on April 17, 2023. This initiative is part of its Connected Rewards Marketplace, connecting restaurants with mobile game developers to enhance customer acquisition.

The offering allows brands to promote mobile game downloads using brand rewards, enabling a media impression exchange that benefits both advertisers and game developers. This strategy aims to address budget challenges faced by brands and developers amid rising competition.

Mobivity's Connected Rewards has seen a quadrupling in the number of participating game developers and brands since its launch, significantly exceeding market KPIs and demonstrating its effectiveness in engaging mobile gamers.

On March 30, 2023, Mobivity Holdings Corp. (OTCQB:MFON) reported Q4 and full year 2022 financial results showcasing a 185% revenue growth to $1.7 million compared to Q4 2021. Gross profit shifted from a loss of $367,000 to a profit of $602,000, marking a 264% improvement. Operating expenses decreased by 3% to $3.5 million and net operating loss shrank by 23% to $2.9 million. Overall, annual revenue fell 8% to $7.5 million. Mobivity highlighted growth in its Connected Rewards program and noted a successful $3.5 million financing in March 2023, emphasizing its commitment to capitalize on opportunities within the mobile gaming industry.

Mobivity Holdings Corp. (OTCQB: MFON) will release its fourth quarter and year-end results for 2022 on March 30, 2023, after market close. A conference call is scheduled for the same day at 4:30 P.M. ET, featuring CEO Dennis Becker and CFO Lisa Brennan. Participants can join the call by dialing in or via a live webcast. A replay of the call will be available for two weeks post-event. Mobivity specializes in personalized reward solutions through its Connected Rewards™ platform, enhancing customer acquisition and retention for brands.

Mobivity Holdings Corp. (OTCQB:MFON) reported Q3 2022 revenues of $1.9 million, down 18% from $2.3 million in Q3 2021. This decline was attributed to COVID-related contract restructuring, partly offset by increased Connected Rewards revenue. Operating expenses decreased 11% to $2.7 million. Cash reserves were $1.0 million, down from $1.6 million a year ago. Despite these challenges, Mobivity appointed a new Chief Revenue Officer and partnered with P97 Networks to enhance its service reach across 65,000 fuel locations, aiming to transform its business model and scale its Connected Rewards program.

On November 3, 2022, Capriotti’s Sandwich Shop partnered with Mobivity Holdings Corp. (OTCQB: MFON) to leverage Mobivity's Connected Rewards™ technology. This collaboration aims to attract new customers and reward existing ones through targeted offers in gaming environments, where 73% of individuals aged 13 to 64 play for at least an hour weekly. Capriotti’s rewards can be unlocked using earned tokens, enhancing customer engagement and brand visibility through in-game promotions and communications.

Mobivity Holdings Corp. (OTCQB: MFON) announced it will release its third-quarter results for the period ending September 30, 2022, on November 14, 2022, after market close. A conference call is scheduled for the same day at 5:00 P.M. ET, featuring Chairman and CEO Dennis Becker and CFO Lisa Brennan. The conference will include a live webcast accessible online. A replay will be available for two weeks post-call. Mobivity's Connected Rewards™ technology enhances customer engagement and retention through digital promotions and rewards.

Mobivity Holdings Corp. (OTCQB: MFON) announced a partnership with P97 Networks to enhance mobile gaming rewards at over 65,000 fuel and convenience store locations. The initiative aims to assist game publishers in offering fuel discounts to players, fostering customer acquisition and retention. Two pilot programs are set to launch, leveraging fuel incentives at participating stores. The partnership intends to merge digital engagement with real-world benefits, allowing consumers to earn discounts through gameplay and app interactions.