Capriotti’s Joins Mobivity's Connected Rewards Gaming Performance Network

Rhea-AI Summary

On November 3, 2022, Capriotti’s Sandwich Shop partnered with Mobivity Holdings Corp. (OTCQB: MFON) to leverage Mobivity's Connected Rewards™ technology. This collaboration aims to attract new customers and reward existing ones through targeted offers in gaming environments, where 73% of individuals aged 13 to 64 play for at least an hour weekly. Capriotti’s rewards can be unlocked using earned tokens, enhancing customer engagement and brand visibility through in-game promotions and communications.

Positive

• Partnership with Mobivity enhances customer engagement through targeted offers.
• Leverages gaming popularity to attract new customers.
• Rewards system encourages customer loyalty and retention.

Negative

• None.

LAS VEGAS, Nov. 03, 2022 (GLOBE NEWSWIRE) -- Capriotti’s Sandwich Shop, an award-winning national restaurant franchise, has launched a new program with Mobivity Holdings Corp. (OTCQB: MFON), a contextual performance network provider that connects national restaurants, retailers, and their partners to the more than 200 million game players in the U.S. With this new program, Capriotti’s can now attract new customers and reward existing ones with privacy-safe, targeted offers through in-game exposure and rewards.

Mobivity’s Connected Rewards™ technology and partnerships with leading game publishers have universal appeal given that 73% of the population between ages 13 to 64 play games at least one hour a week. As consumers play, they can earn in-game rewards from brands they love.

Through Capriotti’s partnership with Mobivity, these same players will have the opportunity to unlock Capriotti’s discounts and offers by spending their earned tokens. Capriotti’s Rewards will be promoted both inside the game and through e-mails and social postings tied to the game.

For more information about Capriotti’s Sandwich Shop, visit www.capriottis.com. 

About Capriotti’s Sandwich Shop

Founded in 1976, Capriotti’s Sandwich Shop is an award-winning national franchised restaurant chain that remains true to its 45-year tradition of slow-roasting whole, all-natural turkeys in-house each day. Capriotti’s famous subs and fresh ingredients are available at more than 150 locations nationwide. Capriotti’s signature sub, The Bobbie^®, was voted “The Greatest Sandwich in America” by AOL.com. Capriotti’s plans to grow to over 500 locations by 2025 and was ranked #47 on Fast Casual’s Top Movers & Shakers List for 2021. For more information, visit capriottis.com.

About Mobivity
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions, building large, owned audiences for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators, and ad networks, Mobivity connects a massive universe of consumers to its broad network of brands. As a result, digital consumers download and play more games, and earn real-world rewards that are redeemed in-store, driving acquisition, frequency, and retention for brands and game publishers. For more information about Mobivity, visit or call (877) 282-7660.

 

FAQ

What is the partnership between Capriotti’s and Mobivity?

Capriotti’s has partnered with Mobivity to implement Connected Rewards™ technology, providing targeted offers in gaming environments.

How does the new program benefit customers at Capriotti’s?

Customers can earn rewards through gameplay and redeem them for discounts and offers at Capriotti’s.

What demographic is targeted by this partnership?

The partnership targets individuals aged 13 to 64, as 73% of this group plays games for at least an hour weekly.

On what date was the partnership announced?

The partnership was announced on November 3, 2022.

What is the stock symbol for Mobivity Holdings Corp.?

The stock symbol for Mobivity Holdings Corp. is MFON.