MOBIVITY HOLDINGS CORP - MFON STOCK NEWS

Mobivity Holdings Corp. (OTCQB: MFON) has partnered with Ben’s Chili Bowl to enhance guest engagement through personalized texting solutions via Mobivity SmartMessage, especially in recognition of National Chili Day. This collaboration aims to boost customer interaction by allowing guests to join a text program for updates and loyalty rewards. Ben’s Chili Bowl, a historic D.C. restaurant known for its iconic dishes, aims to expand its reach with nationwide delivery. Mobivity's platform leverages advanced technology to support brands in improving customer retention and spending.

Mobivity Holdings Corp. (OTCQB: MFON) has partnered with Ben’s Chili Bowl as it celebrates National Chili Day, launching a new text messaging initiative to enhance customer engagement. Guests can join the program by texting BENSCHILIDAY to 24454, facilitating updates about the restaurant and its nationwide delivery options. This collaboration underlines Mobivity's expertise in personalized guest engagement through its SmartMessage platform, aiming to boost customer frequency and spend. The initiative is designed to leverage Ben's iconic status to connect more effectively with fans.

Mobivity Holdings Corp. (OTCQB: MFON) has revealed key trends in text marketing for the convenience store industry, highlighting its potential to enhance customer engagement and drive sales. According to their Text Marketing Benchmarks Report, subscribers visit stores 44% more frequently and increase spending by 23%. Mobivity suggests leveraging text marketing to complement existing loyalty programs and drive customer engagement, especially during peak hours.

Mobivity Holdings Corp. (OTCQB:MFON) reported Q3 2021 revenue of $2.3 million, down 27% from $3.18 million in Q3 2020. Gross margin declined to 56% from 70% year-over-year, while operating expenses surged by 45% to $3.1 million. The company faced a net loss of $1.8 million, compared to a net gain of $105,000 in the prior year. However, recurring revenue, excluding one-time revenue from 2020, rose by 38%, and gross profit increased by 77%. Mobivity expanded its client base, adding brands operating over 200 locations and continues to leverage its digital platform for customer engagement.

Mobivity Holdings Corp. (OTCQB: MFON) announced it will release its third-quarter financial results on November 15, 2021, after market close, with a conference call scheduled for the same day at 4:30 PM ET. The call will feature CEO Dennis Becker and CFO Lisa Brennan, and will be accessible via dial-in or webcast. The replay will be available for two weeks post-call. Mobivity specializes in personalized guest engagement solutions that drive customer frequency and spending, leveraging its Recurrency platform to connect brands with customers and enhance operational engagement.

Mobivity Holdings Corp. (OTCQB: MFON) announced its participation in the Benzinga Small Cap Conference on October 27-28, 2021. CEO Dennis Becker will present on October 28 at 2:40 p.m. ET, highlighting the company's innovative guest engagement solutions. Mobivity aids brick-and-mortar businesses in enhancing customer connection through its Recurrency platform, which utilizes POS data to boost customer retention and spending. For further details, visit the Benzinga Conference website.

Mobivity Holdings Corp. (OTCQB: MFON) released its 2021 Restaurant Text Marketing Benchmarks Report, revealing that text marketing subscribers visit stores 44% more frequently than non-subscribers and increase their spending by 23%. The data, gathered from 15 million subscribers and 500 million transactions, indicates an average incremental revenue of $12.15 per subscriber over six months. Notably, 96% of text subscribers remain engaged after 90 days, highlighting superior retention rates compared to apps and email marketing.

Mobivity Holdings (OTCQB: MFON) has partnered with Chicken Shack, a fast-casual restaurant chain, to implement its SmartMessage platform. This collaboration aims to enhance customer engagement and drive guest frequency as Chicken Shack expands its locations. With the ease of use of Mobivity’s system, franchisees can effectively promote new products and build a preopening subscriber base. Chicken Shack is on track to open 8 additional stores in 2021, leveraging the power of first-party data for targeted marketing, ultimately increasing visits and sales.

Mobivity Holdings Corp. (OTCQB: MFON) announced its partnership with WaBa Grill to implement the SmartMessage™ platform, enhancing digital marketing engagement across nearly 200 locations nationwide. The innovative SMS marketing program aims to reach non-loyalty program guests and increase customer visits. WaBa Grill sees this as critical for driving sales, with the potential to boost guest frequency and spending by an average of 23%. This initiative leverages Mobivity’s Trusted Redemption™ technology for accurate promotion attribution without extensive POS integration.