Mobivity’s Connected Rewards Technology Delivers Breakthrough User Acquisition Channel for Mobile Game Marketers

Rhea-AI Summary

Mobivity Holdings Corp. (OTCQB: MFON) announced the successful implementation of its Connected Rewards technology, enhancing user acquisition strategies for mobile game developers via SMS text messaging. This innovative platform connects major brands with mobile app marketers, offering real-world incentives to engage users. Initial results show that Mobivity’s campaigns have significantly surpassed industry KPIs in user acquisition. With nearly 75% of consumers playing mobile games, this approach uniquely positions Mobivity to tap into a vast market while providing valuable rewards to users.

Positive

• Connected Rewards technology enhances mobile game user acquisition through SMS.
• Initial implementation has exceeded market KPIs for user acquisition.
• Strategic partnerships with major brands enable effective monetization.

Negative

• None.

Early Work with Tier One Game and App Publishers Shows High User Retention and Monetization Through Mobivity’s Innovative Acquisition Campaigns Leveraging Top Brands’ SMS Rewarded Ads

PHOENIX, Ariz., Sept. 12, 2022 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward solutions that drive customer acquisition, frequency and spend, announced today that its cloud-based Connected Rewards technology delivers a new, innovative user acquisition channel for mobile game app developers and marketers through SMS text messaging.

Mobivity is leveraging its reach into millions of consumers who frequent major restaurant, fuel and convenience store brands to help mobile game app marketers acquire and retain users by delivering real-world rewards to incentivize acquisition or in-game behavior. The Mobivity Connected Rewards technology touches a unique and differentiated intersection of game publishers and brands through a distinct personal and digital voucher that can be delivered during gameplay or other digital activities and is instantly redeemable online or at one of thousands of restaurant, convenience or retail brands.

“While changes to data privacy and cookies have made finding new audiences imperative for brands, nearly 75% of consumers play mobile games at least occasionally. Our Connected Rewards technology helps mobile app marketers expand their user acquisition strategies through in-game rewards with some of the biggest US brands,” said Dennis Becker, Mobivity Chairman and CEO. “Whether the goal is to drive app acquisition and retention, activate lapsed users or drive customer acquisition with in-game rewards, we offer a connection between mobile game marketers and brands.”

Mobivity’s Connected Rewards powers valuable consumer interactions and has already attracted several prominent game developers and brands. In initial use cases, Mobivity’s Connected Rewards technology helped top tier game marketers achieve user acquisition performance and scale that exceeded market KPIs.

To learn more about how Mobivity can put the power of Connected Rewards to work for mobile app user acquisition, visit mobivity.com/ or call (877) 282-7660.

About Mobivity
Mobivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions through its Recurrency platform, building large, owned audiences for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators, and ad networks, Mobivity connects a massive universe of consumers to its broad network of brands. As a result, digital consumers download and play more games, and earn real-world rewards that are redeemed in-store, driving acquisition, frequency, and retention for brands and game publishers. For more information about Mobivity, visit mobivity.com/ or call (877) 282-7660.

FAQ

What is the purpose of Mobivity's Connected Rewards technology?

The Connected Rewards technology aims to enhance user acquisition for mobile game developers by leveraging SMS messaging to offer real-world incentives.

How does Mobivity's solution benefit game marketers?

It provides a new channel for user acquisition and retention through in-game rewards, connecting marketers with major brands.

What are the initial results of Mobivity's campaigns?

Initial use cases indicate that Mobivity's campaigns have achieved user acquisition performance exceeding market KPIs.

What percentage of consumers play mobile games according to Mobivity?

Approximately 75% of consumers engage with mobile games at least occasionally.

How can I learn more about Mobivity's services?

For more information, visit Mobivity's website at mobivity.com or call their customer service.