23andMe Announces Mathew Knowles as New Brand Ambassador
23andMe Holding Co. (Nasdaq: ME) has announced a collaboration with Mathew Knowles, father of Beyoncé and Solange Knowles, as a new global brand ambassador. The partnership aims to increase awareness and accessibility of genetic testing, particularly focusing on BRCA variants that can significantly increase the risk of certain cancers.
Knowles, a breast cancer survivor, discovered he had a BRCA2 gene variant after his diagnosis. Now cancer-free, he advocates for genetic testing as a first line of defense in healthcare. The collaboration will educate the public on how genetic makeup can impact cancer risks, emphasizing that over 80% of individuals with BRCA1/2 variants are unaware of their status.
23andMe offers a BRCA1/BRCA2 Genetic Health Risk report through its Health + Ancestry and 23andMe+ Premium services, and a more comprehensive screening through its new Total Health platform.
23andMe Holding Co. (Nasdaq: ME) ha annunciato una collaborazione con Mathew Knowles, padre di Beyoncé e Solange Knowles, come nuovo ambasciatore globale del marchio. L'obiettivo del partenariato è aumentare la consapevolezza e l'accessibilità dei test genetici, concentrandosi in particolare sulle varianti BRCA che possono incrementare significativamente il rischio di alcuni tipi di cancro.
Knowles, un sopravvissuto al cancro al seno, ha scoperto di avere una variante del gene BRCA2 dopo la sua diagnosi. Ora libero dal cancro, sostiene i test genetici come una prima linea di difesa nella sanità. La collaborazione cercherà di educare il pubblico su come la genetica possa influenzare i rischi di cancro, sottolineando che oltre l'80% delle persone con varianti BRCA1/2 non è consapevole del proprio stato.
23andMe offre un report di rischio genetico per BRCA1/BRCA2 attraverso i suoi servizi Health + Ancestry e 23andMe+ Premium, e uno screening più completo tramite la sua nuova piattaforma Total Health.
23andMe Holding Co. (Nasdaq: ME) ha anunciado una colaboración con Mathew Knowles, padre de Beyoncé y Solange Knowles, como nuevo embajador global de la marca. La asociación tiene como objetivo aumentar la conciencia y accesibilidad de las pruebas genéticas, centrándose particularmente en las variantes BRCA que pueden aumentar significativamente el riesgo de ciertos cánceres.
Knowles, sobreviviente de cáncer de mama, descubrió que tenía una variante del gen BRCA2 tras su diagnóstico. Ahora libre de cáncer, aboga por las pruebas genéticas como una primera línea de defensa en la atención médica. La colaboración educará al público sobre cómo la genética puede influir en los riesgos de cáncer, enfatizando que más del 80% de las personas con variantes BRCA1/2 desconocen su estado.
23andMe ofrece un informe de riesgo de salud genética BRCA1/BRCA2 a través de sus servicios Health + Ancestry y 23andMe+ Premium, y un cribado más completo a través de su nueva plataforma Total Health.
23andMe 홀딩 컴퍼니 (Nasdaq: ME)는 비욘세와 솔란지 노울스의 아버지인 매튜 놀스와 글로벌 브랜드 앰배서더로서의 협업을 발표했습니다. 이 파트너십은 유전적 검사에 대한 인식과 접근성을 높이는 것을 목표로 하며, 특히 특정 암의 위험을 크게 증가시킬 수 있는 BRCA 변이에 중점을 두고 있습니다.
유방암 생존자인 놀스는 진단 후 자신의 BRCA2 유전자 변이를 발견했습니다. 지금은 암에서 자유로워진 그는 건강 관리의 첫 번째 방어선으로 유전적 검사를 지지합니다. 이 협력은 유전적 구성이 암 위험에 어떻게 영향을 미칠 수 있는지 대중을 교육하고, BRCA1/2 변이가 있는 개인의 80% 이상이 자신의 상태를 알지 못한다는 점을 강조할 것입니다.
23andMe는 Health + Ancestry 및 23andMe+ Premium 서비스를 통해 BRCA1/BRCA2 유전자 건강 위험 보고서를 제공하며, 새로운 Total Health 플랫폼을 통해 더 포괄적인 선별검사를 제공합니다.
23andMe Holding Co. (Nasdaq: ME) a annoncé une collaboration avec Mathew Knowles, le père de Beyoncé et Solange Knowles, en tant que nouvel ambassadeur mondial de la marque. Ce partenariat vise à accroître la sensibilisation et l'accessibilité des tests génétiques, en mettant particulièrement l'accent sur les variants BRCA qui peuvent considérablement augmenter le risque de certains cancers.
Knowles, un survivant du cancer du sein, a découvert qu'il avait un variant du gène BRCA2 après son diagnostic. Libre de cancer maintenant, il plaide en faveur des tests génétiques comme première ligne de défense dans les soins de santé. La collaboration cherchera à éduquer le public sur l'impact de la génétique sur les risques de cancer, en soulignant que plus de 80 % des personnes ayant des variants BRCA1/2 ignorent leur statut.
23andMe propose un rapport de risque de santé génétique BRCA1/BRCA2 à travers ses services Health + Ancestry et 23andMe+ Premium, ainsi qu'un dépistage plus complet via sa nouvelle plateforme Total Health.
Die 23andMe Holding Co. (Nasdaq: ME) hat eine Zusammenarbeit mit Mathew Knowles, dem Vater von Beyoncé und Solange Knowles, als neuen globalen Markenbotschafter angekündigt. Das Partnerschaftsziel ist es, das Bewusstsein und die Zugänglichkeit von Gentests zu erhöhen, insbesondere mit Fokus auf BRCA-Varianten, die das Risiko bestimmter Krebsarten erheblich erhöhen können.
Knowles, ein Überlebender von Brustkrebs, entdeckte nach seiner Diagnose, dass er eine BRCA2-Genvariante hatte. Jetzt krebsfrei setzt er sich für Gentests als erste Verteidigungslinie im Gesundheitswesen ein. Die Zusammenarbeit wird die Öffentlichkeit darüber aufklären, wie genetische Faktoren Krebsrisiken beeinflussen können, und betonen, dass über 80% der Personen mit BRCA1/2-Varianten sich ihres Status nicht bewusst sind.
23andMe bietet über seinen Service Health + Ancestry und den 23andMe+ Premium Plan einen BRCA1/BRCA2-Gesundheitsrisikobericht an und bietet über die neue Total Health-Plattform ein umfassenderes Screening an.
- Collaboration with high-profile brand ambassador Mathew Knowles to increase awareness of genetic testing
- Potential for increased customer acquisition through enhanced public education on genetic health risks
- Offering of BRCA1/BRCA2 Genetic Health Risk report in multiple service tiers
- Launch of new Total Health platform with comprehensive genetic screening capabilities
- None.
Collaboration to help increase awareness of the power of genetic testing when it comes to learning about personal health risks
SUNNYVALE, Calif., Oct. 08, 2024 (GLOBE NEWSWIRE) -- 23andMe Holding Co., (Nasdaq: ME), a leading human genetics and preventive health company, today announced an ongoing collaboration with Mathew Knowles, father of Beyoncé and Solange Knowles, well-known entrepreneur, global leader in sales and marketing, and breast cancer survivor, to serve as a new global brand ambassador for the Company. 23andMe and Mr. Knowles will work together to spread awareness of the importance of and advocate for increased accessibility to genetic testing.
23andMe and Mr. Knowles are teaming up to educate the general public on how an individual’s genetic makeup may impact their likelihood of developing certain types of cancer, specifically how BRCA variants can significantly increase one’s chances of developing breast, ovarian, prostate and pancreatic cancer. Studies have found that more than
Mr. Knowles previously revealed in 2019 that he had been diagnosed with Stage 1A breast cancer and had to get a mastectomy. He also uncovered through further testing that he had a BRCA2 gene variant, which increases the risk of developing several forms of cancer in both men and women, including breast cancer. Now cancer-free, he is passionate about sharing his personal experience, encouraging others to empower themselves with genetic risk information and, if needed, take preventive steps with their medical teams as early as possible.
“In 1980, I had the privilege of selling diagnostic imaging equipment, ranging from mammography to MRIs and CT scanners. This experience, coupled with my personal insights, has led me to believe that a significant transformation is necessary within the medical profession. I firmly believe that genetic testing should be the first line of defense,” said Mathew Knowles, MBA, PHD. “By prioritizing genetic testing, patients can receive critical information that empowers them to make informed decisions about their health based on the results. That is why I am honored to partner with 23andme to raise awareness about the importance of early detection.”
“Because of his own health journey, Mathew Knowles has been an ardent advocate for the importance of genetic testing and recognizing the incredible value in knowing your potential genetic risk of developing various types of cancer,” said Anne Wojcicki, CEO and Co-Founder of 23andMe. “I’m proud to partner with Mathew on amplifying his story and working together to increase accessibility to genetic testing to empower consumers with this knowledge as it aligns perfectly with our mission at 23andMe.”
Current guidelines for clinical testing and reimbursement typically rely on patients having a personal or family history of cancer, but about half of people with genetic variants don’t qualify for testing based on these guidelines2, which is why 23andMe and Mr. Knowles believe broader access - especially within diverse communities - is essential.
23andMe provides an accessible BRCA1/BRCA2 (Selected Variants) Genetic Health Risk report* looking at a select 44 BRCA1/2 variants through its Health + Ancestry and 23andMe+ Premium services. Its newest membership and longevity platform, Total Health, employs next level genetic screening to look at thousands of variants in the BRCA genes and other genes associated with hereditary cancer risk.
To learn more about the genetic risks associated with BRCA variants, please visit: https://www.23andme.com/brca/.
About 23andMe
23andMe is a genetics-led consumer healthcare and biopharmaceutical company empowering a healthier future. For more information, please visit www.23andMe.com.
About Mathew Knowles
Mathew Knowles is a global leader in sales and marketing, brand development, entrepreneurship, and leadership. Mr. Knowles is widely regarded as the best in the world at what he does and is a sought-after speaker, consultant and trainer for some of the world's largest organizations and conferences. Mr. Knowles's professional insights and expert digital content have been recognized by organizations like LinkedIn, where he's been named a "LinkedIn Top Voice," a distinction reserved for the world's foremost authorities in their fields. His expertise has also made him a highly notable advisor for dozens of organizations across a wide array of industries.
Academically Dr. Knowles has undergraduate degrees in Business Administration and Economics from Fisk University, MBA and Ph.D from Cornerstone Christian Bible College and earned Professional Development Certifications from Harvard University in Ethical Leadership and Developing Cultural Intelligence. Additionally, Dr. Knowles is the author of five books, two of which are best sellers on Amazon and has published a white paper at West Virginia University titled "Strategic Partnerships at Walmart". Knowles is currently on the faculty at London College of Contemporary Music and Pepperdine University.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including. All statements, other than statements of historical fact, included or incorporated in this press release are forward-looking statements. The words "believes," "anticipates," "estimates," "plans," "expects," "intends," "may," "could," "should," "potential," "likely," "projects," “predicts,” "continue," "will," “schedule,” and "would" or, in each case, their negative or other variations or comparable terminology, are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward-looking statements are predictions based on 23andMe’s current expectations and projections about future events and various assumptions. 23andMe cannot guarantee that it will actually achieve the plans, intentions, or expectations disclosed in its forward-looking statements and you should not place undue reliance on 23andMe’s forward-looking statements. These forward-looking statements involve a number of risks, uncertainties (many of which are beyond the control of 23andMe), or other assumptions that may cause actual results or performance to differ materially from those expressed or implied by these forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with the Securities and Exchange Commission, including under Item 1A, “Risk Factors” in the Company’s most recent Annual Report on Form 10-K, as filed with the Securities and Exchange Commission, and as revised and updated by our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. The statements made herein are made as of the date of this press release and, except as may be required by law, 23andMe undertakes no obligation to update them, whether as a result of new information, developments, or otherwise.
Contacts
Media: press@23andMe.com
Investor Relations: investors@23andMe.com
*The 23andMe PGS test uses qualitative genotyping to detect select clinically relevant variants in the genomic DNA of adults from saliva for the purpose of reporting and interpreting genetic health risks, including the 23andMe PGS Genetic Health Risk Report for BRCA1/BRCA2 (Selected Variants). Your ethnicity may affect the relevance of each report and how your genetic health risk results are interpreted. The test is not intended to diagnose any disease and does not describe a person's overall risk of developing any type of cancer. It is not intended to tell you anything about your current state of health, or to be used to make medical decisions, including whether or not you should take a medication, how much of a medication you should take, or determine any treatments. Warnings & Limitations: The 23andMe PGS Genetic Health Risk Report for BRCA1/BRCA2 (Selected Variants) is indicated for reporting of 44 variants in the BRCA1 and BRCA2 genes. The report describes if a person's genetic result is associated with an increased risk of developing breast cancer and ovarian cancer and may be associated with an increased risk for prostate cancer, pancreatic cancer, and potentially other cancers. The variants included in this report do not represent the majority of the BRCA1/BRCA2 variants in people of most ethnicities. This report does not include variants in other genes linked to hereditary cancers and the absence of variants included in this report does not rule out the presence of other genetic variants that may impact cancer risk. This report is for over-the-counter use by adults over the age of 18, and provides genetic information to inform discussions with a healthcare professional. The PGS test is not a substitute for visits to a healthcare professional for recommended screenings or appropriate follow-up. Results should be confirmed by an independent genetic test prescribed by your own healthcare provider before taking any medical action.For important information and limitations regarding each genetic health risk and carrier status report, visit 23andme.com/test-info/.
1 https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2703131
2 https://www.nature.com/articles/s41598-020-63466-x
FAQ
What is the new partnership announced by 23andMe (ME)?
How does the 23andMe (ME) BRCA1/BRCA2 Genetic Health Risk report work?
Why is Mathew Knowles partnering with 23andMe (ME)?
What percentage of people with BRCA1/2 variants are unaware of their status, according to 23andMe (ME)?
