TOBLERONE® Introduces the Crown Jewel of the Holiday Season

Rhea-AI Summary

TOBLERONE, a Mondelēz International brand (Nasdaq: MDLZ), announces the launch of TOBLERONE Truffles, a new premium chocolate product exclusively at Costco nationwide. Available from November 25, each elegant gold box contains over 50 individually wrapped diamond-shaped truffles, priced at $11.99. The truffles feature a milk chocolate shell with a chocolatey center and honey-almond nougat bits. The product launch is strategically timed for the holiday season, with in-store sampling and promotions planned in select markets.

Positive

• New product launch expanding TOBLERONE's premium chocolate portfolio
• Strategic timing for holiday season sales
• Exclusive partnership with major retailer Costco
• Competitive price point at $11.99 for 50+ truffles

Negative

• None.

Insights

Market Research Analyst

This product launch, while interesting, has minimal financial impact on Mondelēz International's overall business. The $11.99 Costco-exclusive TOBLERONE Truffles represent a small extension of the existing TOBLERONE brand. While seasonal products can contribute to holiday sales, this particular launch is too in scope and distribution to materially affect MDLZ's $36 billion annual revenue. The exclusive Costco distribution channel and modest pricing suggest this is a tactical product extension rather than a strategic growth initiative. The timing aligns with typical holiday season product releases, but the financial impact will likely be negligible for a company of Mondelēz's size.

New TOBLERONE Truffles Offer Sweet Indulgence for Gift Giving

EAST HANOVER, N.J., Nov. 12, 2024 /PRNewswire/ -- Just in time for the holiday season, TOBLERONE unveils the latest addition to its "Never Square" line of premium chocolates: TOBLERONE Truffles. These luxurious truffles are a gem-sized version of the classic taste of TOBLERONE. Each individually wrapped truffle is great for delighting the chocolate lover in your life with a sophisticated milk chocolate treat or indulging in a moment to yourself amidst the holiday hustle.

TOBLERONE Truffles feature the iconic TOBLERONE milk chocolate shell, filled with a velvety chocolatey center and crunchy bits of honey and almond nougat. Each diamond-shaped truffle is individually wrapped in vibrant gold foil, making them an elegant gift for a loved one or a sparkling addition to holiday tablescapes.

"The holiday season is a wonderful time to bring the gift of TOBLERONE Truffles to U.S. consumers," said Candyce Jefferson, Senior Brand Manager of U.S. Chocolate, Mondelēz International. "With TOBLERONE's signature flavor blended as a truffle in the iconic shape of a diamond, TOBLERONE Truffles will elevate any holiday occasion."

TOBLERONE Truffles will be available the week of November 25 exclusively at Costco nationwide in an elegant, tapered gold box, containing more than 50 individually wrapped Truffles for $11.99. In-store sampling and supporting promotions will be available in select markets. For more information about TOBLERONE, please visit https://www.mondelezinternational.com/our-brands/TOBLERONE/.

About Mondelēz International  
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ. 

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SOURCE Mondelēz International

FAQ

When will TOBLERONE Truffles be available at Costco?

TOBLERONE Truffles will be available at Costco nationwide starting the week of November 25.

How much do TOBLERONE Truffles cost at Costco?

A box of TOBLERONE Truffles containing over 50 pieces is priced at $11.99 at Costco.

What are the ingredients in the new TOBLERONE Truffles?

TOBLERONE Truffles feature a milk chocolate shell with a chocolatey center and crunchy honey and almond nougat bits.

Where can I buy the new TOBLERONE Truffles?

TOBLERONE Truffles will be available exclusively at Costco locations nationwide.