SOUR PATCH KIDS® and J Balvin's Back to the Rayo Tour Partner to Launch an Exclusive Sour Egg Sweepstakes
Mondelēz International (MDLZ) has announced a partnership between SOUR PATCH KIDS and global superstar J Balvin for a promotional sweepstakes tied to his Back to the Rayo Tour. Running from April 3rd to April 20th, 2025, the sweepstakes offers 25 prize eggs containing signed albums, tour merchandise, and SOUR PATCH KIDS Sour Eggs candy.
The collaboration includes a special appearance at Houston's Toyota Center on April 17th, 2025. The company is launching SOUR PATCH KIDS Sour Eggs, featuring black raspberry flavored candy eggs in Easter-themed packaging. The product is available nationwide at an SRP of $3.49 for a 7.97 oz bag containing 18 snack-sized packs.
The announcement comes as Mondelēz International reports 2024 net revenues of approximately $36.4 billion, with operations spanning over 150 countries.
Mondelēz International (MDLZ) ha annunciato una partnership tra SOUR PATCH KIDS e la superstar globale J Balvin per un concorso promozionale legato al suo Back to the Rayo Tour. Il concorso si svolgerà dal 3 aprile al 20 aprile 2025 e offre 25 uova premio contenenti album firmati, merchandise del tour e caramelle SOUR PATCH KIDS Sour Eggs.
La collaborazione include un'apparizione speciale al Toyota Center di Houston il 17 aprile 2025. L'azienda lancerà SOUR PATCH KIDS Sour Eggs, che presentano uova di caramelle al gusto di lampone nero in un packaging a tema pasquale. Il prodotto è disponibile a livello nazionale a un prezzo consigliato al pubblico di $3.49 per una busta da 7.97 oz contenente 18 pacchetti di dimensioni snack.
L'annuncio arriva mentre Mondelēz International riporta entrate nette per il 2024 di circa $36.4 miliardi, con operazioni che si estendono in oltre 150 paesi.
Mondelēz International (MDLZ) ha anunciado una asociación entre SOUR PATCH KIDS y la superestrella global J Balvin para un sorteo promocional relacionado con su Back to the Rayo Tour. El sorteo se llevará a cabo del 3 al 20 de abril de 2025 y ofrece 25 huevos de premio que contienen álbumes firmados, mercancía del tour y caramelos SOUR PATCH KIDS Sour Eggs.
La colaboración incluye una aparición especial en el Toyota Center de Houston el 17 de abril de 2025. La compañía lanzará SOUR PATCH KIDS Sour Eggs, que presentan huevos de caramelo con sabor a frambuesa negra en un empaque temático de Pascua. El producto está disponible a nivel nacional a un precio sugerido de $3.49 por una bolsa de 7.97 oz que contiene 18 paquetes de tamaño snack.
El anuncio se produce mientras Mondelēz International informa de ingresos netos de aproximadamente $36.4 mil millones para 2024, con operaciones en más de 150 países.
몬델레즈 인터내셔널 (MDLZ)가 SOUR PATCH KIDS와 글로벌 슈퍼스타 J Balvin 간의 파트너십을 발표했습니다. 이 파트너십은 그의 Back to the Rayo Tour와 관련된 프로모션 경품 행사와 관련이 있습니다. 경품 행사는 2025년 4월 3일부터 4월 20일까지 진행되며, 서명된 앨범, 투어 상품 및 SOUR PATCH KIDS Sour Eggs 사탕이 포함된 25개의 경품 알을 제공합니다.
이 협력에는 2025년 4월 17일 휴스턴의 토요타 센터에서 특별 출연이 포함됩니다. 회사는 부활절 테마 포장에 검은 라즈베리 맛의 사탕 알을 특징으로 하는 SOUR PATCH KIDS Sour Eggs를 출시합니다. 이 제품은 7.97 oz의 가방에 18개의 스낵 사이즈 팩이 들어있으며, 권장 소비자 가격은 $3.49입니다.
이번 발표는 몬델레즈 인터내셔널이 2024년 순수익 약 $364억 달러를 보고하면서 이루어졌으며, 150개 이상의 국가에서 운영되고 있습니다.
Mondelēz International (MDLZ) a annoncé un partenariat entre SOUR PATCH KIDS et la superstar mondiale J Balvin pour un tirage au sort promotionnel lié à sa Back to the Rayo Tour. Le tirage au sort se déroulera du 3 au 20 avril 2025 et propose 25 œufs de prix contenant des albums signés, des produits dérivés de la tournée et des bonbons SOUR PATCH KIDS Sour Eggs.
La collaboration comprend une apparition spéciale au Toyota Center de Houston le 17 avril 2025. L'entreprise lancera les SOUR PATCH KIDS Sour Eggs, qui présentent des œufs de bonbons au goût de framboise noire dans un emballage à thème de Pâques. Le produit est disponible à l'échelle nationale à un prix de vente conseillé de 3,49 $ pour un sac de 7,97 oz contenant 18 paquets de taille collation.
L'annonce intervient alors que Mondelēz International rapporte des revenus nets d'environ 36,4 milliards de dollars pour 2024, avec des opérations dans plus de 150 pays.
Mondelēz International (MDLZ) hat eine Partnerschaft zwischen SOUR PATCH KIDS und dem globalen Superstar J Balvin für ein Werbegewinnspiel im Zusammenhang mit seiner Back to the Rayo Tour angekündigt. Das Gewinnspiel läuft vom 3. April bis 20. April 2025 und bietet 25 Gewinn-Eier, die signierte Alben, Tour-Merchandise und SOUR PATCH KIDS Sour Eggs Süßigkeiten enthalten.
Die Zusammenarbeit umfasst einen besonderen Auftritt im Toyota Center in Houston am 17. April 2025. Das Unternehmen bringt SOUR PATCH KIDS Sour Eggs auf den Markt, die schwarze Himbeergeschmack-Süßigkeitseier in einer österlichen Verpackung enthalten. Das Produkt ist landesweit zu einem empfohlenen Verkaufspreis von 3,49 $ für eine 7,97 oz Tüte erhältlich, die 18 Snack-Größen-Packungen enthält.
Die Ankündigung erfolgt, während Mondelēz International Netto-Umsätze von etwa 36,4 Milliarden US-Dollar für 2024 meldet, mit Aktivitäten in über 150 Ländern.
- Net revenues of $36.4 billion in 2024
- Strong market presence in over 150 countries
- Strategic brand partnership with global superstar J Balvin
- None.
J Balvin's and SOUR PATCH KIDS' super-fans have the chance to win Back to the Rayo Tour tickets, merch and more
This collaboration brings J Balvin's playful and inspired music to the delectable world of SOUR PATCH KIDS candies, creating an experiential partnership with multiple points of engagement. "Everyone knows I am still a kid at heart and that I love to snack. Sour Patch Kids represents those two things together. I can't wait to have my fans be a part of the tour through the brand," said J Balvin.
In addition to the national sweepstakes, SOUR PATCH KIDS will have a presence at the Back to the Rayo Tour performance in
"At SOUR PATCH KIDS, we're always looking for inventive ways to spark mischief among our fans," said John Vasington, Brand Manager, Mondelēz International. "We jumped at the opportunity to create a sour egg experience with the iconic and always energetic J Balvin. The Back to the Rayo Tour offers a unique way to delight fans with tickets to one of J Balvin's unforgettable performances."
The SOUR PATCH KIDS Sour Eggs are a tasty way to add a little mischief to your early spring and Easter celebrations. Each treat-sized Easter candy pack features Easter-themed graphics and contains chewy candy eggs with mouth-puckering black raspberry flavor for a sour-then-sweet treat. Whether you're filling eggs for Easter egg hunts, handing out party favors, or simply treating yourself to something sweet, these sour candies are sure to be a hit!
Each 7.97 oz large bag of SOUR PATCH KIDS Sour Eggs contains 18 snack-sized packs. SOUR PATCH KIDS Sour Eggs are now available online and at all major national retailers for an SRP of
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
Abbreviated Rules
*No Purchase Necessary. Open to legal residents of the 50 U.S. (D.C.) who are 18 years of age or older. Ends 11:59 p.m. ET on 4/20/25. For entry requirements, odds, & prize details, see the Official Rules at www.SourPatchKidsJBalvin.com. Limit 1 entry per person. Void where prohibited. Sponsor: Mondelez Global LLC, 100 Deforest Avenue,
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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SOURCE Mondelēz International
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