RITZ Wants You to Have the Best Summer Yet with $50K
RITZ, a Mondelēz brand (MDLZ), announces the launch of its -edition 'Sunkissed' crackers, featuring a golden-baked twist on their classic buttery-flavored snack. The innovation comes as part of the brand's strategy to modernize their 90-year-old product for today's consumers.
To promote the launch, RITZ is introducing the Golden Summer Giveaway, offering one grand prize of $50,000 to help create the winner's dream summer vacation. The campaign responds to research showing 46% of consumers don't use their vacation days. Additional prizes include summer accessories like coolers, beach towels, and fanny packs.
The promotion runs from April 14th to August 31st, 2025. The new Sunkissed crackers will be available at mass retailers nationwide starting late April 2025.
RITZ, un marchio di Mondelēz (MDLZ), annuncia il lancio della sua edizione 'Sunkissed' di cracker, caratterizzati da una doratura che rinnova il loro classico snack dal sapore burroso. Questa innovazione fa parte della strategia del brand per modernizzare un prodotto con 90 anni di storia, rivolgendosi ai consumatori di oggi.
Per promuovere il lancio, RITZ presenta il Golden Summer Giveaway, con un premio finale di 50.000 dollari per realizzare la vacanza estiva da sogno del vincitore. La campagna risponde a uno studio che evidenzia come il 46% dei consumatori non utilizzi i propri giorni di ferie. Altri premi includono accessori estivi come frigoriferi portatili, asciugamani da spiaggia e marsupi.
La promozione è attiva dal 14 aprile al 31 agosto 2025. I nuovi cracker Sunkissed saranno disponibili presso i principali rivenditori a partire da fine aprile 2025.
RITZ, una marca de Mondelēz (MDLZ), anuncia el lanzamiento de su edición 'Sunkissed' de galletas saladas, que presentan un toque dorado en su clásico snack con sabor a mantequilla. Esta innovación forma parte de la estrategia de la marca para modernizar su producto de 90 años para los consumidores actuales.
Para promover el lanzamiento, RITZ presenta el Golden Summer Giveaway, ofreciendo un gran premio de 50,000 dólares para ayudar a crear las vacaciones de verano soñadas del ganador. La campaña responde a una investigación que muestra que el 46% de los consumidores no usa sus días de vacaciones. Otros premios incluyen accesorios de verano como neveras portátiles, toallas de playa y riñoneras.
La promoción estará vigente del 14 de abril al 31 de agosto de 2025. Las nuevas galletas Sunkissed estarán disponibles en tiendas masivas a nivel nacional a partir de finales de abril de 2025.
RITZ, Mondelēz 브랜드(MDLZ)는 고전적인 버터 맛 스낵에 황금빛 구움 효과를 더한 'Sunkissed' 크래커 한정판을 출시한다고 발표했습니다. 이번 혁신은 90년 역사의 제품을 현대 소비자에 맞게 새롭게 선보이기 위한 브랜드 전략의 일환입니다.
출시를 기념하여 RITZ는 Golden Summer Giveaway를 진행하며, 우승자에게는 꿈의 여름 휴가를 위한 5만 달러의 대상을 제공합니다. 이 캠페인은 소비자의 46%가 휴가를 사용하지 않는다는 조사 결과에 대응한 것입니다. 추가 경품으로는 쿨러, 해변 타월, 힙색 등 여름용 액세서리가 포함됩니다.
프로모션 기간은 2025년 4월 14일부터 8월 31일까지이며, 새로운 Sunkissed 크래커는 2025년 4월 말부터 전국 대형 매장에서 구매할 수 있습니다.
RITZ, une marque de Mondelēz (MDLZ), annonce le lancement de son édition 'Sunkissed' de crackers, proposant une version dorée de leur classique snack au goût beurré. Cette innovation s’inscrit dans la stratégie de la marque visant à moderniser son produit centenaire pour les consommateurs d’aujourd’hui.
Pour promouvoir ce lancement, RITZ lance le Golden Summer Giveaway, offrant un grand prix de 50 000 dollars pour réaliser les vacances d’été de rêve du gagnant. La campagne répond à une étude montrant que 46 % des consommateurs n’utilisent pas leurs jours de congé. D’autres lots comprennent des accessoires d’été comme des glacières, des serviettes de plage et des bananes.
La promotion se déroule du 14 avril au 31 août 2025. Les nouveaux crackers Sunkissed seront disponibles dans les grandes surfaces à partir de fin avril 2025.
RITZ, eine Marke von Mondelēz (MDLZ), kündigt die Einführung seiner Sonderedition 'Sunkissed' Cracker an, die eine goldbraun gebackene Variante ihres klassischen buttrigen Snacks bieten. Diese Innovation ist Teil der Strategie der Marke, ihr 90 Jahre altes Produkt für heutige Verbraucher zu modernisieren.
Zur Förderung der Einführung startet RITZ das Golden Summer Giveaway und bietet einen Hauptpreis von 50.000 US-Dollar, um den Traum-Sommerurlaub des Gewinners zu ermöglichen. Die Kampagne reagiert auf eine Studie, die zeigt, dass 46 % der Verbraucher ihre Urlaubstage nicht nutzen. Weitere Preise sind Sommeraccessoires wie Kühlboxen, Strandtücher und Bauchtaschen.
Die Aktion läuft vom 14. April bis zum 31. August 2025. Die neuen Sunkissed Cracker sind ab Ende April 2025 landesweit in großen Einzelhandelsgeschäften erhältlich.
- Launch of new -edition product line expanding MDLZ's snack portfolio
- Marketing campaign potentially driving brand engagement and sales
- Strategic product innovation targeting modern consumer preferences
- None.
One lucky wanderluster to win
"The RITZ Brand has a bold innovation strategy focused on reaching today's consumer," said Steven Saenen, RITZ Vice President of Marketing. "We're paying tribute to our delicious 90-year-old cracker and dialing up what consumers love in this iconic snack. We've modernized RITZ crackers to be baked to a crisp for the summer snacking season."
To celebrate the new limited-edition "Sunkissed" Crackers, the RITZ brand is launching a Golden Summer Giveaway.
Fans can keep an eye out for the new "Sunkissed" Crackers later this month at mass retailers nationwide. Starting on April 14th, consumers can head to RITZGoldenSummer.com to enter for their chance to also win a variety of summer-enhancing prizes like coolers, beach towels, fanny packs, and more**.
Stay tuned for more innovative and exciting updates from the RITZ Brand, and follow along for all cracker-related news @ritzcrackers on Instagram and X.
*Dinesh, Shradha. "More than 4 in 10 U.S. Workers Don't Take All Their Paid Time Off ." Pew Research Center, Pew Research Center, 10 Aug. 2023, www.pewresearch.org/short-reads/2023/08/10/more-than-4-in-10-u-s-workers-dont-take-all-their-paid-time-off/.
**NO PURCHASE NECESSARY TO ENTER RITZ
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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SOURCE Mondelēz International
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