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CLIF BAR Launches New Caffeinated Collection, Helping Provide Sustained Energy with a Kick of Caffeine

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CLIF BAR has launched a new Caffeinated Collection of energy bars, designed to provide sustained energy with a kick of caffeine. Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, the collection features two flavors: Vanilla Almond and Caramel Chocolate Chip. Each bar contains approximately 65 mg of organic, non-GMO caffeine, equivalent to one espresso shot, and 10 g of plant-based protein. The bars are formulated with organic, non-GMO rolled oats.

The Caffeinated Collection aims to help jumpstart workouts and provide sustained energy throughout. The bars are available nationwide at a suggested retail price of $1.99 per bar or $7.49 per 5-pack. CLIF BAR is part of the Mondelēz International portfolio, which reported a net revenue of approximately $36.4 billion in 2024.

CLIF BAR ha lanciato una nuova Collezione Caffeinata di barrette energetiche, progettate per fornire energia sostenuta con un tocco di caffeina. Sviluppata in collaborazione con gli atleti professionisti Breanna Stewart e Frances Tiafoe, la collezione presenta due gusti: Mandorla Vaniglia e Caramello Cioccolato. Ogni barretta contiene circa 65 mg di caffeina organica e non OGM, equivalente a un colpo di espresso, e 10 g di proteine vegetali. Le barrette sono formulate con avena arrotolata biologica e non OGM.

La Collezione Caffeinata mira ad aiutare a dare slancio agli allenamenti e a fornire energia sostenuta nel tempo. Le barrette sono disponibili a livello nazionale a un prezzo suggerito di $1.99 ciascuna o $7.49 per un pacco da 5. CLIF BAR fa parte del portafoglio di Mondelēz International, che ha riportato un fatturato netto di circa $36.4 miliardi nel 2024.

CLIF BAR ha lanzado una nueva Colección Cafeinada de barras energéticas, diseñadas para proporcionar energía sostenida con un toque de cafeína. Desarrollada en colaboración con los atletas profesionales Breanna Stewart y Frances Tiafoe, la colección presenta dos sabores: Almendra Vainilla y Caramelo Chocolate. Cada barra contiene aproximadamente 65 mg de cafeína orgánica y no OGM, equivalente a un espresso, y 10 g de proteína de origen vegetal. Las barras están formuladas con avena orgánica y no OGM.

La Colección Cafeinada tiene como objetivo ayudar a iniciar los entrenamientos y proporcionar energía sostenida a lo largo del tiempo. Las barras están disponibles a nivel nacional a un precio sugerido de $1.99 por barra o $7.49 por un paquete de 5. CLIF BAR forma parte del portafolio de Mondelēz International, que reportó ingresos netos de aproximadamente $36.4 mil millones en 2024.

CLIF BAR는 카페인이 추가된 에너지 바의 새로운 카페인 컬렉션을 출시했습니다. 이 제품은 지속적인 에너지를 제공하고 카페인의 힘을 더하기 위해 설계되었습니다. 프로 운동선수인 브리아나 스튜어트와 프랜시스 티아포와 협력하여 개발된 이 컬렉션은 바닐라 아몬드와 캐러멜 초콜릿 칩의 두 가지 맛을 제공합니다. 각 바는 약 65mg의 유기농 비유전자 변형 카페인을 포함하고 있으며, 이는 에스프레소 한 잔에 해당하며, 10g의 식물성 단백질도 포함되어 있습니다. 이 바는 유기농 비유전자 변형 롤드 오트로 제조되었습니다.

카페인 컬렉션은 운동을 시작하고 지속적인 에너지를 제공하는 데 도움을 주기 위해 고안되었습니다. 바는 전국에서 개당 약 $1.99 또는 5개 묶음에 $7.49의 권장 소매 가격으로 판매됩니다. CLIF BAR는 2024년 약 364억 달러의 순수익을 보고한 몬델레즈 인터내셔널 포트폴리오의 일부입니다.

CLIF BAR a lancé une nouvelle Collection Caféinée de barres énergétiques, conçues pour fournir une énergie durable avec un coup de caféine. Développée en collaboration avec les athlètes professionnels Breanna Stewart et Frances Tiafoe, la collection présente deux saveurs : Amande Vanille et Caramel Chocolat. Chaque barre contient environ 65 mg de caféine biologique et non OGM, équivalent à un espresso, ainsi que 10 g de protéines d'origine végétale. Les barres sont formulées avec de l'avoine biologique non OGM.

La Collection Caféinée vise à aider à démarrer les séances d'entraînement et à fournir une énergie durable tout au long de l'effort. Les barres sont disponibles à l'échelle nationale à un prix de vente conseillé de 1,99 $ par barre ou 7,49 $ pour un paquet de 5. CLIF BAR fait partie du portefeuille de Mondelēz International, qui a rapporté un chiffre d'affaires net d'environ 36,4 milliards de dollars en 2024.

CLIF BAR hat eine neue Koffein-Kollektion von Energieriegeln auf den Markt gebracht, die darauf ausgelegt sind, langanhaltende Energie mit einem Koffeinkick zu bieten. Entwickelt in Zusammenarbeit mit den Profisportlern Breanna Stewart und Frances Tiafoe, umfasst die Kollektion zwei Geschmacksrichtungen: Vanille-Mandel und Karamell-Schokoladenstückchen. Jeder Riegel enthält etwa 65 mg organisches, nicht-GVO-Koffein, was einem Espresso entspricht, sowie 10 g pflanzliches Protein. Die Riegel sind mit organischem, nicht-GVO-Haferflocken formuliert.

Die Koffein-Kollektion zielt darauf ab, das Training zu starten und über einen längeren Zeitraum hinweg anhaltende Energie zu liefern. Die Riegel sind landesweit zu einem empfohlenen Verkaufspreis von 1,99 $ pro Riegel oder 7,49 $ für ein 5er-Pack erhältlich. CLIF BAR ist Teil des Portfolios von Mondelēz International, das im Jahr 2024 einen Nettoumsatz von etwa 36,4 Milliarden $ berichtete.

Positive
  • Launch of a new product line, the Caffeinated Collection, in collaboration with pro athletes.
  • Each bar contains 65 mg of organic, non-GMO caffeine and 10 g of plant-based protein.
  • Bars are available nationwide at competitive prices, $1.99 per bar or $7.49 per 5-pack.
  • Part of the Mondelēz International portfolio, which reported $36.4 billion in net revenue in 2024.
Negative
  • Caffeine content not recommended for pregnant or nursing women, children under 18, or people sensitive to caffeine.

Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, new caffeinated energy bars help provide fuel to help you Raise Your Bar right from the start of your workout

EMERYVILLE, Calif., April 3, 2025 /PRNewswire/ -- CLIF BAR today announced the launch of its Caffeinated Collection line of energy bars designed to help jump start activity with a kick of caffeine in each delicious bar. The new Caffeinated Collection features two flavors, Vanilla Almond and Caramel Chocolate Chip, developed in partnership with pro women's basketball MVP Breanna Stewart and tennis pro Frances Tiafoe. Working with professional athletes at the top of their game who know the importance of starting strong, CLIF BAR has created a line of energy bars that helps power performance from start to finish. 

"At CLIF BAR, we know that the simple step of getting started is often what takes the most energy. Sometimes, you need that extra boost to get moving on the journey to raise your bar," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelēz. "Our Caffeinated Collection not only delivers a kick of caffeine to help you tackle your next workout but it also helps provide the sustained energy that CLIF BAR is known for, in two appealing new flavors that make getting started a truly enjoyable experience."

In line with CLIF BAR's longstanding commitment to quality ingredients, CLIF BAR Caffeinated Collection energy bars are formulated with organic, non-GMO rolled oats and 10 g of plant-based protein per bar. Each Caffeinated Collection energy bar also features approximately 65 mg of non-GMO, organic caffeine* — the equivalent of one espresso shot** — providing an extra boost of energy to jumpstart your workouts.

"Working hand-in-hand with Frances Tiafoe and Breanna Stewart on the CLIF BAR Caffeinated Collection gave us first-hand insights that drove the development process forward and helped us create a functional yet delicious new energy bar," said Michael De La Cruz, R&D lead on development. "Given CLIF BAR's long-standing heritage in supporting runners, climbers, athletes and active people, each step of our process was made in service of purposefully crafting fuel to help power the most ambitious endeavors."

CLIF BAR Caffeinated Collection energy bars are available at retailers nationwide, with a suggested retail price of $1.99 per bar or $7.49 per 5-pack of bars. For more information and product availability, visit clifbar.com.

*Caffeine can range between 60-70 mg. Not recommended for pregnant or nursing women, children under 18 years old, or people sensitive to caffeine.

**Source: USDA FoodData Central, 64 mg caffeine in 1 fl. oz. of espresso.

About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ) portfolio of brands empowering people to snack right in over 150 countries around the world. With 2024 net revenue of approximately $36.4 billion, Mondelēz is leading the future of snacking with other iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index. For more information about CLIF BAR, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/clif-bar-launches-new-caffeinated-collection-helping-provide-sustained-energy-with-a-kick-of-caffeine-302419620.html

SOURCE Mondelēz International

FAQ

What is the new product line launched by CLIF BAR?

CLIF BAR has launched the Caffeinated Collection of energy bars.

What flavors are available in the CLIF BAR Caffeinated Collection?

The Caffeinated Collection features Vanilla Almond and Caramel Chocolate Chip flavors.

How much caffeine is in each CLIF BAR Caffeinated Collection energy bar?

Each bar contains approximately 65 mg of organic, non-GMO caffeine.

What is the protein content of the CLIF BAR Caffeinated Collection energy bars?

Each bar contains 10 g of plant-based protein.

What is the price of the CLIF BAR Caffeinated Collection energy bars?

The bars are priced at $1.99 per bar or $7.49 per 5-pack.

Which athletes collaborated with CLIF BAR for the Caffeinated Collection?

Pro athletes Breanna Stewart and Frances Tiafoe collaborated with CLIF BAR.

What is the revenue of Mondelēz International, the parent company of CLIF BAR?

Mondelēz International reported a net revenue of approximately $36.4 billion in 2024.
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