Mondelēz International State of Snacking Survey: Global Consumers Seek More Intentional Opportunities to Indulge
Mondelēz International (MDLZ) has released its sixth annual State of Snacking™ report, revealing key trends in consumer snacking behavior across 12 countries. The 2024 survey, conducted with The Harris Poll, shows that indulgence remains central to snacking habits.
Key findings indicate that 76% of consumers prioritize enjoyment over ingredient scrutiny when choosing indulgent snacks. The study notes a 5% increase in weekly cookie and biscuit consumption globally. Additionally, 81% of consumers use snacking for personal quiet moments - a 9% rise from the previous year.
The research highlights that 80% of consumers view snacks as a reward after a productive day. According to Melissa Davies, Senior Manager of Global Insights & Trendspotting, indulgent snacking represents 'little treat culture,' offering a convenient escape from daily routines.
Mondelēz International (MDLZ) ha pubblicato il suo sesto rapporto annuale sullo Stato dello Snack™, rivelando le principali tendenze nel comportamento dei consumatori riguardo agli snack in 12 paesi. L'indagine del 2024, condotta con The Harris Poll, mostra che il piacere rimane al centro delle abitudini di consumo degli snack.
I risultati chiave indicano che il 76% dei consumatori dà priorità al divertimento piuttosto che alla scrutinio degli ingredienti nella scelta degli snack indulgenti. Lo studio segnala un aumento del 5% nel consumo settimanale di biscotti e cracker a livello globale. Inoltre, l'81% dei consumatori utilizza gli snack per momenti di tranquillità personale - un aumento del 9% rispetto all'anno precedente.
La ricerca evidenzia che l'80% dei consumatori considera gli snack come una ricompensa dopo una giornata produttiva. Secondo Melissa Davies, Senior Manager di Global Insights & Trendspotting, il consumo di snack indulgenti rappresenta la 'cultura delle piccole ricompense', offrendo una fuga conveniente dalle routine quotidiane.
Mondelēz International (MDLZ) ha lanzado su sexto informe anual sobre el Estado del Snack™, revelando las principales tendencias en el comportamiento de los consumidores respecto a los snacks en 12 países. La encuesta de 2024, realizada con The Harris Poll, muestra que el placer sigue siendo central en los hábitos de consumo de snacks.
Los hallazgos clave indican que el 76% de los consumidores priorizan el disfrute sobre el escrutinio de los ingredientes al elegir snacks indulgentes. El estudio señala un aumento del 5% en el consumo semanal de galletas y bizcochos a nivel mundial. Además, el 81% de los consumidores utiliza los snacks para momentos de tranquilidad personal - un aumento del 9% respecto al año anterior.
La investigación destaca que el 80% de los consumidores ve los snacks como una recompensa después de un día productivo. Según Melissa Davies, Gerente Senior de Global Insights & Trendspotting, el consumo de snacks indulgentes representa la 'cultura de los pequeños caprichos', ofreciendo una escapatoria conveniente de las rutinas diarias.
몬델리즈 인터내셔널 (MDLZ)가 발표한 제6회 연간 스낵 상태 보고서(State of Snacking™)는 12개국에서 소비자의 스낵 행동에 대한 주요 트렌드를 드러냅니다. 2024년 조사에서는 해리스 폴(Harris Poll)과 함께 진행되었으며, 스낵 소비에서 즐거움이 여전히 중심에 있음을 보여줍니다.
주요 발견에 따르면 76%의 소비자가 기분 좋은 스낵을 선택할 때 재료에 대한 검토보다 즐거움을 우선시합니다. 이 연구는 전 세계적으로 주간 쿠키와 비스킷 소비가 5% 증가했음을 언급합니다. 또한, 81%의 소비자가 개인적인 조용한 순간을 위해 스낵을 사용하고 있으며, 이는 지난해보다 9% 증가한 수치입니다.
연구는 80%의 소비자가 생산적인 하루를 보낸 후 스낵을 보상으로 여긴다고 강조합니다. 글로벌 인사이트 및 트렌드 스포팅의 시니어 매니저인 멜리사 데이비스에 따르면, indulgent snacking은 '작은 간식 문화'를 대표하며 일상에서의 편리한 탈출구를 제공합니다.
Mondelēz International (MDLZ) a publié son sixième rapport annuel sur l'État du Snacking™, révélant les principales tendances du comportement des consommateurs en matière de snacks dans 12 pays. L'enquête de 2024, réalisée avec The Harris Poll, montre que le plaisir reste central dans les habitudes de snacking.
Les résultats clés indiquent que 76% des consommateurs privilégient le plaisir au contrôle des ingrédients lors du choix de snacks indulgents. L'étude note une augmentation de 5% de la consommation hebdomadaire de biscuits et de gâteaux à l'échelle mondiale. De plus, 81% des consommateurs utilisent le snacking pour des moments de calme personnel - une augmentation de 9% par rapport à l'année précédente.
La recherche souligne que 80% des consommateurs considèrent les snacks comme une récompense après une journée productive. Selon Melissa Davies, Directrice Senior des Insights Globaux et de la Détection des Tendances, le snacking indulgent représente la 'culture des petites récompenses', offrant une échappatoire pratique aux routines quotidiennes.
Mondelēz International (MDLZ) hat seinen sechsten jährlichen Bericht über den Stand des Snackens™ veröffentlicht, der wichtige Trends im Snackverhalten der Verbraucher in 12 Ländern aufzeigt. Die Umfrage 2024, die in Zusammenarbeit mit The Harris Poll durchgeführt wurde, zeigt, dass Genuss im Snackverhalten nach wie vor zentral ist.
Wichtige Ergebnisse zeigen, dass 76% der Verbraucher Genuss über die Überprüfung der Zutaten priorisieren, wenn sie indulgente Snacks auswählen. Die Studie vermerkt einen 5% Anstieg im wöchentlichen Konsum von Keksen und Gebäcken weltweit. Darüber hinaus verwenden 81% der Verbraucher Snacks für persönliche ruhige Momente - ein Anstieg von 9% im Vergleich zum Vorjahr.
Die Forschung hebt hervor, dass 80% der Verbraucher Snacks als Belohnung nach einem produktiven Tag betrachten. Laut Melissa Davies, Senior Managerin für globale Einblicke und Trendbeobachtungen, repräsentiert indulgentes Snacking die 'Kultur der kleinen Belohnungen' und bietet einen bequemen Ausweg aus dem Alltag.
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- Most consumers prioritize enjoying an indulgent snack over focusing on ingredients
- Consumers agree snacking is one of the few indulgences they have these days
- Younger generations snack to boost mood, find comfort, or manage stress
CHICAGO, April 09, 2025 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today releases new findings on consumer attitudes toward indulgence from the sixth annual State of Snacking™ report, a global consumer trends study examining how consumers make snacking decisions. Overall, indulgence and treating remains at the fore of the snacking category, with most consumers snacking as a treat or reward.
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. The 2024 survey findings show snacking remains a cost-effective way for consumers to have a bit of satisfaction in their daily lives. This may explain why appetite for cookies and biscuits is rising with the percentage of global consumers who eat biscuits and/or cookies at least once per week increasing
- Emphasis on Enjoyment: When choosing an indulgent snack,
76% of consumers agree they would rather take time to enjoy it than focus on the ingredients. - Taking A Moment:
81% of consumers agree they snack to find quiet moments to themselves – a9% increase from the previous year. - I Deserve a Treat: Consumers are seeking more occasions to indulge, with many focusing on indulgence to enhance overall emotional well-being.
80% agree they use snacks to treat themselves after a productive day.
“Indulgent snacking is the perfect expression of ‘little treat culture’ – a convenient and comforting escape from day-to-day routines,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “People see snacking as a well-deserved reward and way to unwind after a long day.”
Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires. Additional findings from the 2024 State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0479ff11-9dac-434a-9abc-1deeedc4ab1e
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