Mondelez Intl Stock Price, News & Analysis

HALLS, America's No. 1 cough and throat drop brand, is addressing the 'Man Cold' phenomenon ahead of the cough and cold season. A national survey revealed that 55% of people believe men exaggerate cold symptoms, and 54% feel a 'Man Cold' can turn them into dramatic actors. In response, HALLS is launching a -edition Man Cold Relief Kit for 50 lucky winners.

The kit includes a cozy hooded blanket, a 64oz insulated water bottle, tissues, and an assortment of HALLS Cough Drops. From October 9th, fans can enter to win on TikTok by following @halls_us and commenting #hallsmancold on the sweepstakes post. The promotion aims to provide relief for all cold sufferers, regardless of gender, during the upcoming season.

Fetch, America's Rewards App, has announced its first retail media network (RMN) partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies. This integration extends Albertsons Media Collective's reach, expanding its service model offerings to consumer packaged goods (CPG) brands aiming to drive retailer-specific sales.

The partnership allows brands to incorporate Fetch into their existing marketing mix as part of their full-funnel marketing strategies. By the end of 2024, Fetch's ecosystem is projected to capture $180 billion in transactions annually, using AI and machine learning to allocate advertising dollars based on verified purchase data.

Mondelēz International is among the first CPG brands to leverage this integration for its Ritz Crackers, Triscuit, and Wheat Thins brands, aiming to drive consumers to Albertsons banners with in-app, purchase-based offers.

Mondelēz International's SnackFutures Ventures has made a strategic investment in Urban Legend, a UK-based 'better-for-you' fresh doughnut and pastry start-up. Urban Legend uses patented air frying technology to reduce sugar, fat, and calories by 30% to 75% compared to traditional doughnuts. All Urban Legend varieties contain 200 calories or less.

Founded in 2021 by Anthony Fletcher, Urban Legend currently offers 12 varieties sold in nearly 200 stores across the UK. This investment aligns with Mondelēz's strategic intent to expand in cakes and pastries and build capability in the 'better-for-you' fresh bakery space. The partnership aims to scale Urban Legend's innovative products throughout Europe and globally.

Chips Ahoy!, America's #1 chocolate chip cookie brand, introduces Chips Ahoy! Big Chewy Cookie, a new product line over three times the size of their Regular Chewy cookies. Designed for on-the-go snacking and Gen-Z consumers, these individually wrapped cookies feature chocolatey chips four times larger than the original.

Available in three flavors: Classic, Chocolatey Brownie, and Chocolatey Caramel, the new Big Chewy Cookies offer a bigger, more indulgent bite. Rolling out nationwide in October, each 2.5 oz pack will be sold at convenience stores for an SRP of $2.29.

Jen Levin, Senior Brand Manager for Chips Ahoy! US, emphasizes the brand's commitment to innovation and meeting consumer needs, stating that the bigger size allows for sharing with friends while delivering indulgence and happiness in each bite.

Mondelēz International (Nasdaq: MDLZ) has announced the launch of a new platform to enhance its global marketing capabilities and optimize consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Collaborating with Accenture and Publicis Groupe, the platform will enable faster, more efficient creation of personalized content.

Accenture will establish a strong digital core for real-time data processing and help scale the platform through employee training. Publicis Groupe will lead execution and build the gen AI foundation for creative assets. The platform aims to empower Mondelēz marketers to drive innovation, gather insights, improve processes, and enhance personalization at consumer touchpoints.

The development will follow a responsible AI framework to ensure ethical and legally compliant use.

Mondelēz International has announced an agreement to acquire a significant majority stake in Evirth, a leading manufacturer of cakes and pastries in China. This acquisition aligns with Mondelēz's strategy to accelerate growth in the cakes and pastries category, alongside chocolate and biscuits. Evirth, founded in 2013, is a leader in the frozen-to-chilled cakes and pastries market in China, estimated at US $3 billion and growing at about 15% annually.

Mondelēz already holds a minority investment in Evirth, collaborating on products featuring iconic brands like Oreo and Philadelphia. The acquisition aims to meet the rising demand for fresh, premium offerings, especially among younger consumers in top-tier Chinese cities. It builds upon Mondelēz's previous acquisitions in the baked snacks sector, including Give & Go in North America and Chipita Global SA in Central and Eastern Europe.

International Delight, a leading coffee and creamer brand, is launching the Sweet Ride Sweepstakes for National Coffee Day. From September 29 to November 10, 2024, fans can enter at InternationalDelightCarSweeps.com for a chance to win a new car and a year's supply of International Delight Iced Coffee. Additionally, consumers can get 100% cash back on qualified purchases of International Delight Iced Coffee through the Ibotta app, while supplies last.

International Delight Iced Coffee cans are available in five flavors, including partnerships with REESE'S and OREO®. The product is sold at select convenience, grocery, and dollar stores nationwide for a suggested retail price of $2.68 per 15-ounce can.

Mondelēz International has announced a significant advancement in sustainable packaging for its Triscuit Crackers brand in the U.S. and Canada. The company will now source plastic linked to advanced recycling technology for the majority of Triscuit SKUs, contributing to its goal of achieving about 5% recycled plastic content by 2025. Up to 50% of the plastic used in the protective bag-in-box liner films can be attributed to this technology through the ISCC PLUS certified mass balance approach.

This initiative aims to divert over one million pounds of plastic waste from landfills per year. The outer box is already made from 100% recycled paperboard. Mondelēz has partnered with Berry Global Group and LyondellBasell for this effort. The Triscuit brand is also working towards sourcing wheat more sustainably and supporting monarch butterfly conservation and future farmers.

Mondelēz International's 2023 Snacking Made Right Report highlights the company's efforts to advance a more circular economy for packaging. The report focuses on three key areas: reducing packaging, evolving packaging, and improving systems. Mondelēz aims to reduce virgin plastic use by 5% by 2025 and has already reduced its plastic packaging footprint by 2.3% versus 2020. The company has made significant progress in designing recyclable packaging, with approximately 96% of its packaging now designed to be recyclable. Mondelēz is also collaborating with industry partners and investing in innovative recycling technologies to improve collection and recycling systems globally.