Fetch Unveils Albertsons Media Collective as First Retail Media Network Extension Partner
Fetch, America's Rewards App, has announced its first retail media network (RMN) partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies. This integration extends Albertsons Media Collective's reach, expanding its service model offerings to consumer packaged goods (CPG) brands aiming to drive retailer-specific sales.
The partnership allows brands to incorporate Fetch into their existing marketing mix as part of their full-funnel marketing strategies. By the end of 2024, Fetch's ecosystem is projected to capture $180 billion in transactions annually, using AI and machine learning to allocate advertising dollars based on verified purchase data.
Mondelēz International is among the first CPG brands to leverage this integration for its Ritz Crackers, Triscuit, and Wheat Thins brands, aiming to drive consumers to Albertsons banners with in-app, purchase-based offers.
Fetch, l'app di premi americana, ha annunciato la sua prima partnership con una rete media retail (RMN) con Albertsons Media Collective, il braccio media retail di Albertsons Companies. Questa integrazione estende la portata di Albertsons Media Collective, ampliando le sue offerte di modelli di servizio per i marchi di beni di consumo (CPG) che mirano a stimolare le vendite specifiche per i rivenditori.
La partnership consente ai marchi di integrare Fetch nel loro mix di marketing esistente come parte delle loro strategie di marketing a pieno funnel. Entro la fine del 2024, l'ecosistema di Fetch prevede di catturare 180 miliardi di dollari in transazioni annuali, utilizzando l'IA e l'apprendimento automatico per allocare i dollari pubblicitari in base ai dati di acquisto verificati.
Mondelēz International è tra i primi marchi CPG a sfruttare questa integrazione per i suoi marchi Ritz Crackers, Triscuit e Wheat Thins, mirandosi a indirizzare i consumatori verso i banner di Albertsons con offerte basate sugli acquisti all'interno dell'app.
Fetch, la aplicación de recompensas de América, ha anunciado su primera asociación con una red de medios minoristas (RMN) con Albertsons Media Collective, el brazo de medios minoristas de Albertsons Companies. Esta integración amplía el alcance de Albertsons Media Collective, expandiendo sus ofertas de modelos de servicio para marcas de bienes de consumo empaquetados (CPG) que buscan impulsar ventas específicas de minoristas.
La asociación permite a las marcas incorporar Fetch en su mezcla de marketing existente como parte de sus estrategias de marketing de embudo completo. Para finales de 2024, se proyecta que el ecosistema de Fetch capture 180 mil millones de dólares en transacciones anuales, utilizando IA y aprendizaje automático para asignar dólares publicitarios basados en datos de compras verificados.
Mondelēz International se encuentra entre las primeras marcas de CPG en aprovechar esta integración para sus marcas Ritz Crackers, Triscuit y Wheat Thins, buscando atraer a los consumidores hacia los banners de Albertsons con ofertas basadas en compras dentro de la aplicación.
Fetch, 미국의 보상 앱이 소매 미디어 네트워크(RMN)와의 첫 번째 파트너십을 Albertsons Media Collective와 발표했습니다. Albertsons Companies의 소매 미디어 부서인 이 통합은 Albertsons Media Collective의 도달 범위를 확장하고, 소매업체별 판매를 촉진하기 위한 소비재(CPG) 브랜드를 위한 서비스 모델 제공을 확대합니다.
이 파트너십을 통해 브랜드는 전체 마케팅 전략의 일환으로 기존 마케팅 믹스에 Fetch를 통합할 수 있습니다. 2024년 말까지 Fetch의 생태계는 매년 1800억 달러의 거래를 포착할 것으로 예상되며, AI와 머신 러닝을 사용하여 검증된 구매 데이터를 기반으로 광고 비용을 조정합니다.
Mondelēz International은 Ritz Crackers, Triscuit, Wheat Thins 브랜드를 위해 이 통합을 활용하는 첫 번째 CPG 브랜드 중 하나로, 앱 내 구매 기반의 제안을 통해 소비자를 Albertsons의 브랜드로 유도하는 것을 목표로 하고 있습니다.
Fetch, l'application de récompenses américaine, a annoncé son premier partenariat avec un réseau média de détail (RMN) avec Albertsons Media Collective, la branche média de détail d'Albertsons Companies. Cette intégration élargit la portée d'Albertsons Media Collective, étendant ses offres de modèles de service aux marques de produits de consommation emballés (CPG) cherchant à augmenter les ventes spécifiques aux détaillants.
Le partenariat permet aux marques d'incorporer Fetch dans leur mix marketing existant dans le cadre de leurs stratégies marketing à parcours complet. D'ici la fin de 2024, l'écosystème de Fetch devrait capturer 180 milliards de dollars de transactions annuelles, en utilisant l'IA et l'apprentissage automatique pour allouer les budgets publicitaires sur la base de données d'achats vérifiées.
Mondelēz International fait partie des premières marques CPG à tirer parti de cette intégration pour ses marques Ritz Crackers, Triscuit et Wheat Thins, cherchant à diriger les consommateurs vers les bannières d'Albertsons avec des offres basées sur les achats dans l'application.
Fetch, die Belohnungs-App Amerikas, hat ihre erste Partnerschaft mit einem Einzelhandels-Mediennetzwerk (RMN) mit Albertsons Media Collective bekannt gegeben, der Medienabteilung von Albertsons Companies. Diese Integration erweitert die Reichweite von Albertsons Media Collective und erweitert deren Servicemodelle für Konsumgütermarken (CPG), die darauf abzielen, umsatzspezifische Verkäufe im Einzelhandel zu fördern.
Die Partnerschaft ermöglicht es Marken, Fetch in ihr bestehendes Marketing-Mix als Teil ihrer Full-Funnel-Marketingstrategien zu integrieren. Bis Ende 2024 wird erwartet, dass Fetchs Ökosystem Jährlich 180 Milliarden Dollar an Transaktionen erfassen, wobei KI und maschinelles Lernen eingesetzt werden, um Werbegelder basierend auf verifiziertem Einkaufsdaten zuzuweisen.
Mondelēz International gehört zu den ersten CPG-Marken, die diese Integration für ihre Marken Ritz Crackers, Triscuit und Wheat Thins nutzen und darauf abzielen, Verbraucher mit in-App-kaufbasierten Angeboten zu Albertsons-Bannern zu treiben.
- Partnership expands Albertsons Media Collective's reach and offerings to CPG brands
- Fetch's ecosystem projected to capture $180 billion in transactions annually by end of 2024
- Integration allows brands to incorporate Fetch into existing marketing strategies
- Mondelēz International among first to leverage the partnership for its brands
- None.
Insights
This partnership between Fetch and Albertsons Media Collective represents a significant development in the retail media landscape. It expands Albertsons' reach and offers CPG brands like Mondelēz International new avenues for targeted marketing. The integration allows brands to leverage Fetch's $180 billion annual transaction ecosystem, potentially driving incremental sales and market share growth.
For Mondelēz, this presents an opportunity to boost sales of key brands like Ritz, Triscuit and Wheat Thins through personalized, purchase-based offers. The ability to target new-to-brand buyers and increase unit movement specifically at Albertsons banners could lead to improved ROI on marketing spend.
However, the impact on Mondelēz's overall financial performance may be , as this is just one channel in a vast marketing mix. While it's a positive development, investors should view it as part of a broader strategy rather than a game-changing event for MDLZ stock.
This partnership, while innovative, is unlikely to have an immediate material impact on Mondelēz's financials. As a
The potential for increased sales and brand loyalty at Albertsons stores could contribute to organic growth, but it's important to note that Albertsons represents just a fraction of Mondelēz's total distribution. Investors should monitor for any mentions of this partnership's performance in future earnings calls or reports to gauge its effectiveness.
Long-term, if this model proves successful and is expanded to other retailers, it could become a more significant driver of sales efficiency and market share gains. For now, it's a positive but minor development in Mondelēz's overall business strategy.
New offering from Fetch boosts retail media reach for CPG brands and retailers
Fetch will seamlessly fold into Albertsons Media Collective's robust RMN as another highly effective touchpoint for CPGs to reach consumers in advance of and during purchase consideration at scale. Now, brands can leverage their investments with Albertsons Media Collective to incorporate Fetch into their existing marketing mix. This allows brands to efficiently and effectively target customers via Fetch as part of their full-funnel marketing strategies.
"As retail media networks look for new ways to grow revenue and support their shoppers, they are looking to expand high-performing programs that their top partners already know and trust," said Robin Wheeler, Chief Revenue Officer at Fetch. "Fetch will complement existing RMN infrastructure, making it easier to create lifelong consumers through the power of Fetch Points. This partnership marks an exciting milestone on this journey, allowing CPG brands to leverage Fetch's robust scale as an extension of their efforts with Albertsons Media Collective."
The Fetch ecosystem – which, by the end of 2024, will capture
"Through our partnership with Fetch, we are enhancing our loyalty offering by allowing customers to earn additional rewards on their purchases with no changes to their shopping habits," said Chris Placencia, Senior Client Success Director at Albertsons Media Collective. "This partnership complements our existing platform, giving shoppers more opportunities to benefit from every transaction both in-store and online."
Mondelēz International is one of the first CPG brands to leverage Fetch's RMN integration with Albertsons Media Collective for its iconic brands, Ritz Crackers, Triscuit and Wheat Thins. Through this partnership, Mondelēz International will leverage Fetch to drive consumers to Albertsons banners with in-app, purchase-based offers designed to acquire new-to-brand buyers, increase unit movement and drive retailer-specific brand loyalty.
"Today's consumers expect personalized, relevant interactions from their favorite brands, and innovation is key to meet those expectations," said Anne Martin, Director of Shopper Marketing at Mondelēz International. "This collaboration with Fetch and Albertsons opens a new avenue to engage consumers throughout the shopping journey while fostering long-term loyalty. It represents a powerful way to deepen our connection with shoppers and fuel business growth."
To learn more about Fetch and this partnership, visit booth A620 at Groceryshop 2024, or https://business.fetch.com/.
About Fetch
Fetch, America's Rewards App, empowers consumers to live rewarded and helps brands create lifelong customers through the power of Fetch Points. Fetch has sweeping visibility into what consumers buy, capturing more than
About Albertsons Media Collective
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Media Contacts:
Karlie Fitzgerald
Fetch
k.fitzgerald@fetch.com
Kristen Morquecho
Albertsons Media Collective
Albertsons-DiGennaro@digennaro-usa.com
Mondelēz International
news@mdlz.com
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SOURCE Fetch
FAQ
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