AMERICA'S #1 CHOCOLATE CHIP COOKIE BRAND UNVEILS ITS "BIGGEST" COOKIE INNOVATION EVER: CHIPS AHOY! BIG CHEWY COOKIE

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Chips Ahoy!, America's #1 chocolate chip cookie brand, introduces Chips Ahoy! Big Chewy Cookie, a new product line over three times the size of their Regular Chewy cookies. Designed for on-the-go snacking and Gen-Z consumers, these individually wrapped cookies feature chocolatey chips four times larger than the original.

Available in three flavors: Classic, Chocolatey Brownie, and Chocolatey Caramel, the new Big Chewy Cookies offer a bigger, more indulgent bite. Rolling out nationwide in October, each 2.5 oz pack will be sold at convenience stores for an SRP of $2.29.

Jen Levin, Senior Brand Manager for Chips Ahoy! US, emphasizes the brand's commitment to innovation and meeting consumer needs, stating that the bigger size allows for sharing with friends while delivering indulgence and happiness in each bite.

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Over 3x the size of Chips Ahoy! Regular Chewy – Chips Ahoy! Big Chewy is a New Offering Created for On-the-Go Snacking

EAST HANOVER, N.J., Sept. 27, 2024 /PRNewswire/ -- The cookie experts at Chips Ahoy! are at it again – this time showing up bigger than ever before. Introducing the Chips Ahoy! Big Chewy Cookie – an entirely new product line from America's #1 chocolate chip cookie brand. As the brand that is "Here for Happy," this innovation from Chips Ahoy! brings cookie lovers an offering that is over three times the size of Chips Ahoy! Regular Chewy in an individually wrapped pack, making it the ideal go-to snack for splitting with a friend. 

These new Chips Ahoy! Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.

Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:

• Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
• Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
• Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.

"From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors," said Jen Levin, Senior Brand Manager for Chips Ahoy! US. "For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we're excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!"

Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP $2.29 at convenience stores. For more information on Chips Ahoy! Big Chewy Cookie, follow @chipsahoy on Instagram and @theofficialchipsahoy on TikTok to follow the latest Big Chewy Cookie news.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.

CONTACT: Anna Marie Heaton, annamarie.heaton@mslgroup.com

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SOURCE Chips Ahoy!

FAQ

What is the new product launched by Chips Ahoy! (MDLZ)?

Chips Ahoy! has launched the Big Chewy Cookie, a new product line that is over three times the size of their Regular Chewy cookies, designed for on-the-go snacking.

When will Chips Ahoy! Big Chewy Cookies be available in stores?

Chips Ahoy! Big Chewy Cookies will begin rolling out to retailers nationwide starting in October 2024.

What flavors are available for the new Chips Ahoy! Big Chewy Cookies?

The new Chips Ahoy! Big Chewy Cookies are available in three flavors: Classic, Chocolatey Brownie, and Chocolatey Caramel.

How much will a pack of Chips Ahoy! Big Chewy Cookies cost?

Each 2.5 oz pack of Chips Ahoy! Big Chewy Cookies will be available for a suggested retail price (SRP) of $2.29 at convenience stores.

How do the new Chips Ahoy! Big Chewy Cookies differ from regular Chips Ahoy! cookies?

The new Big Chewy Cookies are over three times the size of Regular Chewy cookies and feature chocolatey chips that are four times larger, offering a bigger, more indulgent bite.