AMERICA'S #1 CHOCOLATE CHIP COOKIE BRAND UNVEILS ITS "BIGGEST" COOKIE INNOVATION EVER: CHIPS AHOY! BIG CHEWY COOKIE
Chips Ahoy!, America's #1 chocolate chip cookie brand, introduces Chips Ahoy! Big Chewy Cookie, a new product line over three times the size of their Regular Chewy cookies. Designed for on-the-go snacking and Gen-Z consumers, these individually wrapped cookies feature chocolatey chips four times larger than the original.
Available in three flavors: Classic, Chocolatey Brownie, and Chocolatey Caramel, the new Big Chewy Cookies offer a bigger, more indulgent bite. Rolling out nationwide in October, each 2.5 oz pack will be sold at convenience stores for an SRP of $2.29.
Jen Levin, Senior Brand Manager for Chips Ahoy! US, emphasizes the brand's commitment to innovation and meeting consumer needs, stating that the bigger size allows for sharing with friends while delivering indulgence and happiness in each bite.
Chips Ahoy!, il marchio numero 1 di biscotti al cioccolato negli Stati Uniti, introduce Chips Ahoy! Big Chewy Cookie, una nuova linea di prodotti oltre tre volte più grande dei loro biscotti Chewy regolari. Progettati per uno spuntino da portare via e per i consumatori della Gen-Z, questi biscotti incartati singolarmente presentano gocce di cioccolato quattro volte più grandi rispetto all'originale.
Disponibili in tre gusti: Classico, Brownie Cioccolatoso e Caramello Cioccolatoso, i nuovi Big Chewy Cookies offrono un morso più grande e indulgente. Arriveranno nei negozi di tutto il paese a ottobre, e ogni confezione da 2,5 oz sarà venduta nei negozi di convenienza a un prezzo suggerito di $2.29.
Jen Levin, Senior Brand Manager per Chips Ahoy! US, sottolinea l'impegno del marchio per l'innovazione e per soddisfare le esigenze dei consumatori, affermando che la dimensione più grande consente di condividere con gli amici, offrendo indulgenza e felicità in ogni morso.
Chips Ahoy!, la marca de galletas con chispas de chocolate número 1 de América, presenta Chips Ahoy! Big Chewy Cookie, una nueva línea de productos que es más de tres veces el tamaño de sus galletas Chewy regulares. Diseñadas para picar sobre la marcha y para consumidores de la Generación Z, estas galletas envueltas individualmente presentan chispas de chocolate cuatro veces más grandes que las originales.
Disponibles en tres sabores: Clásico, Brownie con Chocolate y Caramelo con Chocolate, las nuevas Big Chewy Cookies ofrecen un bocado más grande y indulgente. Se lanzarán a nivel nacional en octubre, y cada paquete de 2.5 oz se venderá en tiendas de conveniencia a un precio sugerido de $2.29.
Jen Levin, Gerente Senior de Marca para Chips Ahoy! US, enfatiza el compromiso de la marca con la innovación y la satisfacción de las necesidades del consumidor, afirmando que el tamaño más grande permite compartir con amigos mientras se disfruta de indulgencia y felicidad en cada bocado.
칩스 아호이!, 미국에서 가장 인기 있는 초콜릿 칩 쿠키 브랜드가 칩스 아호이! 빅 츄이 쿠키를 소개합니다. 이 새로운 제품 라인은 정규 츄이 쿠키의 세 배가 넘는 크기입니다. 이동 중에 간편하게 즐길 수 있도록 설계된 이 개별 포장 쿠키는 원래 쿠키보다 네 배 큰 초콜릿 칩이 특징입니다.
세 가지 맛으로 제공됩니다: 클래식, 초콜릿 브라우니, 초콜릿 카라멜. 새로운 빅 츄이 쿠키는 훨씬 더 큰 한 입의 즐거움을 제공합니다. 10월에 전국 출시 예정이며, 각 2.5온스 패키지는 편의점에서 $2.29의 권장 소비자가격으로 판매됩니다.
칩스 아호이! 미국 브랜드 매니저인 젠 레빈은 브랜드의 혁신과 소비자 요구 충족에 대한 의지를 강조하며, 더 큰 크기가 친구와의 공유를 가능하게 하면서 각 한 입에서의 만족과 행복을 전달한다고 말합니다.
Chips Ahoy!, la marque de biscuits aux pépites de chocolat numéro 1 en Amérique, présente Chips Ahoy! Big Chewy Cookie, une nouvelle gamme de produits plus de trois fois plus grande que leurs biscuits Chewy réguliers. Conçus pour des collations sur le pouce et les consommateurs de la Génération Z, ces biscuits emballés individuellement présentent des pépites de chocolat quatre fois plus grandes que l'original.
Disponibles en trois saveurs : Classique, Brownie Chocolaté et Caramel Chocolaté, les nouveaux Big Chewy Cookies offrent une bouchée plus grande et plus indulgente. Ils seront lancés à l'échelle nationale en octobre et chaque paquet de 2,5 oz sera vendu dans les magasins de proximité pour un prix de vente conseillé de 2,29 $.
Jen Levin, Responsable de marque senior pour Chips Ahoy! US, souligne l'engagement de la marque envers l'innovation et la satisfaction des besoins des consommateurs, affirmant que la taille plus grande permet de partager avec des amis tout en offrant indulgence et bonheur dans chaque bouchée.
Chips Ahoy!, die Nummer 1 unter den Schokoladenkeksen in Amerika, stellt Chips Ahoy! Big Chewy Cookie vor, eine neue Produktlinie, die über dreimal so groß ist wie ihre regulären Chewy-Kekse. Diese einzeln verpackten Kekse wurden für den Snack unterwegs und für die Generation Z konzipiert und enthalten Schokoladenstückchen, die viermal so groß sind wie die Originale.
Erhältlich in drei Geschmacksrichtungen: Klassisch, Schokoladenbrownie und Schokoladenkaramell, bieten die neuen Big Chewy Cookies einen größeren, genussvolleren Biss. Die landesweite Einführung erfolgt im Oktober, jede 2,5 oz-Packung wird in Convenience-Stores zu einem empfohlenen Verkaufspreis von 2,29 $ verkauft.
Jen Levin, Senior Brand Manager für Chips Ahoy! US, betont das Engagement der Marke für Innovation und die Erfüllung der Verbraucherbedürfnisse, und erklärt, dass die größere Größe das Teilen mit Freunden ermöglicht und gleichzeitig Genuss und Freude in jedem Biss bietet.
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Over 3x the size of Chips Ahoy! Regular Chewy – Chips Ahoy! Big Chewy is a New Offering Created for On-the-Go Snacking
These new Chips Ahoy! Big Chewy Cookies will up the ante in snack aisles and convenience stores across the country. Designed with Gen-Z Chips Ahoy! lovers in mind – this oversized treat is perfect for on-the-go snacking during their busy lives or to split with a friend.
Boasting chocolatey chips over four times larger than the iconic Chips Ahoy! Chewy cookie for a bigger, more chocolatey bite, the cookie itself clocks in with a diameter over three times the size, and will be available in three delicious flavors:
- Chips Ahoy! Big Chewy Cookie: Delivering classic Chips Ahoy! Chewy flavor now bigger and with the just the right amount of chocolatey chips to compliment the larger cookie and its soft-baked texture.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Brownie: A decadent brownie-flavored base takes indulgence up a notch and delivers an extra chocolatey bite for even the biggest sweet-tooth.
- Chips Ahoy! Big Chewy Cookie, Chocolatey Caramel: Delicious caramel-flavored chips blend with the iconic sweetness of the Chips Ahoy! chocolatey chips to create a delicious mash-up of caramel and chocolatey flavors to deliver a big, indulgent bite.
"From our original cookies to our newest innovations, Chips Ahoy! fans have long enjoyed our iconic brand and mouthwatering flavors," said Jen Levin, Senior Brand Manager for Chips Ahoy! US. "For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages. Now, with the launch of Chips Ahoy! Big Chewy Cookies, we're excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each big, delicious bite. And perhaps the best part of all? Their bigger size means you have enough Chips Ahoy! deliciousness to share with a friend!"
Chips Ahoy! Big Chewy Cookie will begin rolling out to retailers nationwide starting in October. Each 2.5 oz pack will be available for an SRP
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
CONTACT: Anna Marie Heaton, annamarie.heaton@mslgroup.com
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SOURCE Chips Ahoy!
FAQ
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