Mondelēz International Joins Forces with Accenture and Publicis Groupe to Advance AI-Powered Marketing Capabilities
Rhea-AI Summary
Mondelēz International (Nasdaq: MDLZ) has announced the launch of a new platform to enhance its global marketing capabilities and optimize consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Collaborating with Accenture and Publicis Groupe, the platform will enable faster, more efficient creation of personalized content.
Accenture will establish a strong digital core for real-time data processing and help scale the platform through employee training. Publicis Groupe will lead execution and build the gen AI foundation for creative assets. The platform aims to empower Mondelēz marketers to drive innovation, gather insights, improve processes, and enhance personalization at consumer touchpoints.
The development will follow a responsible AI framework to ensure ethical and legally compliant use.
Positive
- Launch of new AI-powered marketing platform to enhance global marketing capabilities
- Collaboration with industry leaders Accenture and Publicis Groupe for platform development
- Potential for faster and more efficient creation of personalized content
- Improved data processing and real-time insights for decision-makers
- Enhanced ability to adapt to changing consumer tastes and interests
Negative
- None.
News Market Reaction
On the day this news was published, MDLZ declined 0.16%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Launch of new platform accelerates use of generative AI in content creation
CHICAGO, Sept. 26, 2024 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) today announced the launch of a new platform designed to improve its global marketing capabilities while optimizing consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI).
Working in collaboration with Accenture (NYSE: ACN) and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of personalized text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, Senior Vice President, Global Consumer Experiences and Digital Commerce at Mondelēz. “This drives real value for the business through creating, personalizing and distributing on-trend creative not only at pace, but also safely, securely and with brand integrity.”
Building on its long partnership with Mondelēz, Accenture established a strong digital core enabling the company to collect and process real-time data — using gen AI to create new, contextualized insights — that can be easily accessed, shared and used by decision makers across the company. Going forward, Accenture will help scale and activate this platform through employee training and adoption strategies.
“As curators of some of the world’s most iconic brands, Mondelēz marketers will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing and facilitate higher degrees of personalization at every consumer touchpoint,” said Venky Rao, Americas & AI Lead and Global Client Account Lead for Mondelēz at Accenture.
Publicis Groupe will be responsible for leading execution and building the gen AI foundation that will power creative assets. Both organizations will work closely with Mondelēz marketing teams to realize the vision of redefining consumer goods marketing.
“Publicis is proud to be a transformation partner in this journey, as part of our broader Power of One solution for Mondelēz, and shares this same holistic approach – bringing the best capabilities together to deliver a truly game-changing solution, underpinned by best-in-class data and technology,” said Scott Hagedorn, Global Chief Solutions Architect at Publicis Groupe.
The platform will be developed with leading design principles within a responsible AI framework designed to ensure ethical and legally compliant use.
About Accenture Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Learn more at www.publicisgroupe.com | X | Facebook | LinkedIn | YouTube | Instagram
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Forward-Looking Statements
This press release contains forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,” “plan,” “continue” and similar expressions are intended to identify these forward-looking statements, including, but not limited to, statements of belief or expectation and statements about Mondelēz International’s leadership position in snacking. These forward-looking statements are subject to change and to inherent risks and uncertainties, many of which are beyond Mondelēz International’s control, which could cause Mondelēz International’s actual results or outcomes to differ materially from those projected or assumed in these forward-looking statements. Please also see Mondelēz International’s risk factors, as they may be amended from time to time, set forth in its filings with the U.S. Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. There may be other factors not presently known to Mondelēz International or which it currently considers to be immaterial that could cause Mondelēz International’s actual results to differ materially from those projected in any forward-looking statements it makes. Mondelēz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
| Contact: | Desiree Battaglia (Media) | Shep Dunlap (Investors) |
| +1 847 943 4772 | 1 847 943 5454 | |
| news@mdlz.com | ir@mdlz.com | |
| Rosie Milton-Schönemann (Media) | Tara Burns (Media) | |
| +44 (0) 77 6928 6484 | + 44 7850 435 158 | |
| rosie.milton@accenture.com | tara.burns@accenture.com |
FAQ
What is the purpose of Mondelēz International's new AI platform announced on September 26, 2024?
Who are Mondelēz International's partners in developing the new AI marketing platform?
How will the new AI platform benefit Mondelēz International's marketing efforts?
What role will Accenture play in Mondelēz International's new AI marketing initiative?
How will Mondelēz International ensure responsible use of AI in its new marketing platform?
