Mondelēz International Joins Forces with Accenture and Publicis Groupe to Advance AI-Powered Marketing Capabilities
Mondelēz International (Nasdaq: MDLZ) has announced the launch of a new platform to enhance its global marketing capabilities and optimize consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Collaborating with Accenture and Publicis Groupe, the platform will enable faster, more efficient creation of personalized content.
Accenture will establish a strong digital core for real-time data processing and help scale the platform through employee training. Publicis Groupe will lead execution and build the gen AI foundation for creative assets. The platform aims to empower Mondelēz marketers to drive innovation, gather insights, improve processes, and enhance personalization at consumer touchpoints.
The development will follow a responsible AI framework to ensure ethical and legally compliant use.
Mondelēz International (Nasdaq: MDLZ) ha annunciato il lancio di una nuova piattaforma per migliorare le proprie capacità di marketing globale e ottimizzare le esperienze dei consumatori attraverso un uso ampliato di intelligenza artificiale (AI) e intelligenza artificiale generativa (gen AI). In collaborazione con Accenture e Publicis Groupe, la piattaforma consentirà una creazione di contenuti personalizzati più rapida ed efficiente.
Accenture stabilirà un forte nucleo digitale per l'elaborazione dei dati in tempo reale e contribuirà a scalare la piattaforma attraverso la formazione dei dipendenti. Publicis Groupe guiderà l'esecuzione e costruirà le basi per la gen AI per le risorse creative. La piattaforma mira a potenziare i marketer di Mondelēz nell'innovazione, nella raccolta di informazioni, nel miglioramento dei processi e nell'aumento della personalizzazione nei punti di contatto con i consumatori.
Lo sviluppo seguirà un quadro di intelligenza artificiale responsabile per garantire un uso etico e conforme alle normative.
Mondelēz International (Nasdaq: MDLZ) ha anunciado el lanzamiento de una nueva plataforma para mejorar sus capacidades de marketing global y optimizar las experiencias del consumidor mediante un mayor uso de inteligencia artificial (AI) e inteligencia artificial generativa (gen AI). En colaboración con Accenture y Publicis Groupe, la plataforma permitirá la creación de contenido personalizado de manera más rápida y eficiente.
Accenture establecerá un sólido núcleo digital para el procesamiento de datos en tiempo real y ayudará a escalar la plataforma a través de la capacitación de empleados. Publicis Groupe liderará la ejecución y construirá la base de gen AI para los activos creativos. La plataforma tiene como objetivo empoderar a los mercadólogos de Mondelēz para impulsar la innovación, recopilar información, mejorar procesos y aumentar la personalización en los puntos de contacto con los consumidores.
El desarrollo seguirá un marco de AI responsable para garantizar un uso ético y conforme a la ley.
몬델레즈 인터내셔널(Nasdaq: MDLZ)은 전 세계 마케팅 능력을 강화하고 인공지능(AI) 및 생성적 인공지능(gen AI)의 확대 사용을 통해 소비자 경험을 최적화하기 위한 새로운 플랫폼의 출시를 발표했습니다. Accenture 및 Publicis Groupe와 협력하여 이 플랫폼은 개인화된 콘텐츠를 보다 빠르고 효율적으로 생성할 수 있게 해줍니다.
Accenture는 실시간 데이터 처리를 위한 강력한 디지털 코어를 구축하고 직원 교육을 통해 플랫폼의 확장을 돕습니다. Publicis Groupe는 실행을 주도하고 창의적 자산을 위한 gen AI 기반을 구축합니다. 이 플랫폼의 목표는 몬델레즈 마케팅 담당자들이 혁신을 촉진하고, 통찰력을 수집하며, 프로세스를 개선하고, 소비자 접점에서 개인화된 경험을 향상시키는 것입니다.
이 개발은 윤리적이고 법적으로 준수하는 AI 사용을 보장하기 위해 책임 있는 AI 프레임워크를 따를 것입니다.
Mondelēz International (Nasdaq: MDLZ) a annoncé le lancement d'une nouvelle plateforme pour améliorer ses capacités de marketing mondial et optimiser l'expérience des consommateurs grâce à un usage élargi de l'intelligence artificielle (IA) et de l'intelligence artificielle générative (IA gen). En collaboration avec Accenture et Publicis Groupe, la plateforme permettra la création de contenu personnalisé de manière plus rapide et plus efficace.
Accenture établira un cœur numérique solide pour le traitement des données en temps réel et aidera à développer la plateforme par la formation des employés. Publicis Groupe dirigera l'exécution et construira les bases de l'IA gen pour les actifs créatifs. L'objectif de la plateforme est de donner aux marketeurs de Mondelēz les moyens de stimuler l'innovation, de recueillir des informations, d'améliorer les processus et d'améliorer la personnalisation aux points de contact avec le consommateur.
Le développement suivra un cadre d'IA responsable pour garantir une utilisation éthique et conforme aux lois.
Mondelēz International (Nasdaq: MDLZ) hat die Einführung einer neuen Plattform angekündigt, um seine globalen Marketingfähigkeiten zu verbessern und die Verbrauchererlebnisse durch erweiterte Nutzung von Künstlicher Intelligenz (AI) und generativer KI (gen AI) zu optimieren. In Zusammenarbeit mit Accenture und Publicis Groupe wird die Plattform eine schnellere und effizientere Erstellung personalisierter Inhalte ermöglichen.
Accenture wird einen starken digitalen Kern für die Echtzeit-Datenverarbeitung etablieren und dazu beitragen, die Plattform durch Mitarbeiterschulungen zu skalieren. Publicis Groupe wird die Ausführung leiten und die Grundlage für generative KI für kreative Assets schaffen. Die Plattform zielt darauf ab, die Marketingmitarbeiter von Mondelēz zu befähigen, Innovationen voranzutreiben, Erkenntnisse zu sammeln, Prozesse zu verbessern und die Personalisierung an den Verbraucherberührungspunkten zu erhöhen.
Die Entwicklung wird einem verantwortungsvollen KI-Rahmen folgen, um eine ethische und rechtlich konforme Nutzung sicherzustellen.
- Launch of new AI-powered marketing platform to enhance global marketing capabilities
- Collaboration with industry leaders Accenture and Publicis Groupe for platform development
- Potential for faster and more efficient creation of personalized content
- Improved data processing and real-time insights for decision-makers
- Enhanced ability to adapt to changing consumer tastes and interests
- None.
Insights
Mondelēz International's collaboration with Accenture and Publicis Groupe to launch an AI-powered marketing platform is a significant move in the consumer goods industry. This initiative demonstrates a strategic investment in cutting-edge technology to enhance marketing capabilities and consumer experiences.
The platform's focus on generative AI for content creation could lead to:
- Faster time-to-market for marketing campaigns
- More personalized consumer interactions
- Potential cost savings in content production
- Improved agility in responding to market trends
However, the success of this initiative will depend on effective implementation, employee adoption and maintaining brand integrity while scaling AI-generated content. The emphasis on a responsible AI framework is important to mitigate risks associated with AI-generated content.
For investors, this move positions Mondelēz as an innovator in marketing technology, potentially leading to improved marketing ROI and competitive advantage in the long term. However, the financial impact may not be immediate and will require monitoring of marketing efficiency metrics in future quarters.
Mondelēz's investment in AI-powered marketing capabilities is a forward-thinking strategy in the competitive consumer goods sector. This move aligns with industry trends towards data-driven marketing and personalization, which are increasingly important for engaging modern consumers.
Key potential benefits include:
- Enhanced ability to respond to rapidly changing consumer preferences
- Improved targeting and efficiency of marketing spend
- Potential for increased brand loyalty through personalized experiences
However, the success of this initiative will depend on Mondelēz's ability to effectively integrate these new capabilities into its existing marketing operations and measure their impact on key performance indicators such as brand awareness, consumer engagement and ultimately, sales growth.
Investors should view this as a positive long-term investment in Mondelēz's brand equity and marketing effectiveness. While the immediate financial impact may be , this initiative could contribute to sustaining the company's market position and potentially driving growth in the highly competitive snack and confectionery markets.
Launch of new platform accelerates use of generative AI in content creation
CHICAGO, Sept. 26, 2024 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) today announced the launch of a new platform designed to improve its global marketing capabilities while optimizing consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI).
Working in collaboration with Accenture (NYSE: ACN) and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of personalized text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
“Harnessing the power of gen AI will empower our people to play a proactive role in how our brands show up in the market,” said Jon Halvorson, Senior Vice President, Global Consumer Experiences and Digital Commerce at Mondelēz. “This drives real value for the business through creating, personalizing and distributing on-trend creative not only at pace, but also safely, securely and with brand integrity.”
Building on its long partnership with Mondelēz, Accenture established a strong digital core enabling the company to collect and process real-time data — using gen AI to create new, contextualized insights — that can be easily accessed, shared and used by decision makers across the company. Going forward, Accenture will help scale and activate this platform through employee training and adoption strategies.
“As curators of some of the world’s most iconic brands, Mondelēz marketers will be able to tap into the power of data, AI and gen AI to drive innovation, gather audience and market insights, improve behind-the-scenes processes, turbocharge measurement, conduct near-real-time testing and facilitate higher degrees of personalization at every consumer touchpoint,” said Venky Rao, Americas & AI Lead and Global Client Account Lead for Mondelēz at Accenture.
Publicis Groupe will be responsible for leading execution and building the gen AI foundation that will power creative assets. Both organizations will work closely with Mondelēz marketing teams to realize the vision of redefining consumer goods marketing.
“Publicis is proud to be a transformation partner in this journey, as part of our broader Power of One solution for Mondelēz, and shares this same holistic approach – bringing the best capabilities together to deliver a truly game-changing solution, underpinned by best-in-class data and technology,” said Scott Hagedorn, Global Chief Solutions Architect at Publicis Groupe.
The platform will be developed with leading design principles within a responsible AI framework designed to ensure ethical and legally compliant use.
About Accenture Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Learn more at www.publicisgroupe.com | X | Facebook | LinkedIn | YouTube | Instagram
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Forward-Looking Statements
This press release contains forward-looking statements. Words, and variations of words, such as “will,” “may,” “expect,” “plan,” “continue” and similar expressions are intended to identify these forward-looking statements, including, but not limited to, statements of belief or expectation and statements about Mondelēz International’s leadership position in snacking. These forward-looking statements are subject to change and to inherent risks and uncertainties, many of which are beyond Mondelēz International’s control, which could cause Mondelēz International’s actual results or outcomes to differ materially from those projected or assumed in these forward-looking statements. Please also see Mondelēz International’s risk factors, as they may be amended from time to time, set forth in its filings with the U.S. Securities and Exchange Commission, including its most recently filed Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. There may be other factors not presently known to Mondelēz International or which it currently considers to be immaterial that could cause Mondelēz International’s actual results to differ materially from those projected in any forward-looking statements it makes. Mondelēz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
| Contact: | Desiree Battaglia (Media) | Shep Dunlap (Investors) |
| +1 847 943 4772 | 1 847 943 5454 | |
| news@mdlz.com | ir@mdlz.com | |
| Rosie Milton-Schönemann (Media) | Tara Burns (Media) | |
| +44 (0) 77 6928 6484 | + 44 7850 435 158 | |
| rosie.milton@accenture.com | tara.burns@accenture.com |
FAQ
What is the purpose of Mondelēz International's new AI platform announced on September 26, 2024?
Who are Mondelēz International's partners in developing the new AI marketing platform?
How will the new AI platform benefit Mondelēz International's marketing efforts?
What role will Accenture play in Mondelēz International's new AI marketing initiative?
How will Mondelēz International ensure responsible use of AI in its new marketing platform?
