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Mondelez International, Inc. (Nasdaq: MDLZ) is an American multinational leader in the confectionery, food, and beverage industry, headquartered in Chicago. Since its inception following the split from Kraft Foods North American grocery business in October 2012, Mondelez has established itself as a key player in the global snack food market.
The company generates annual revenues of approximately $26 billion and operates in around 160 countries. Mondelez's diverse product portfolio includes some of the world’s most beloved brands such as Oreo, Chips Ahoy, Halls, and Cadbury. As of the end of fiscal 2023, its business segments are divided into biscuits (49% of sales), chocolate (30%), gum/candy (12%), beverages (3%), and cheese and grocery items (6%). The geographical revenue distribution is also extensive, with over a third coming from developing markets, just more than a third from Europe, and the rest from North America.
In recent developments, Mondelez has joined the Hedera Council, focusing on pioneering distributed ledger technology (DLT) solutions to innovate digital transformation in supply chain management and enhance business processes. They are exploring projects like the SKUx digital payment system to offer real-time consumer offers and improve customer experiences.
Mondelez continues to engage in significant corporate social responsibility initiatives. Notably, the Sour Patch Kids brand has launched the 'Mischief for Change' scholarship program in partnership with the Thurgood Marshall College Fund, which supports students at Historically Black Colleges and Universities (HBCUs).
The company is also proactive in its marketing and community engagement efforts, as demonstrated by the recent 'The Art of (Re)Play' campaign by Oreo in Shanghai. This initiative blends artistic expressions inspired by traditional Chinese culture with modern elements to foster community interaction and promote well-being.
Financially, Mondelez posted robust earnings and free cash flow in the first quarter of 2024, credited to strong pricing execution and effective cost management. Their outlook for 2024 includes a projected organic net revenue growth of 3-5% and high single-digit adjusted EPS growth.
Mondelez’s commitment to sustainable practices is reflected in its progress toward environmental, social, and governance (ESG) goals. The company continues to invest in renewable energy, regenerative agricultural practices, and aims to achieve net-zero carbon emissions by 2050.
With a strong global presence and a focus on innovation and sustainability, Mondelez International is poised to continue leading the snack food industry, driving growth, and creating value for its stakeholders.
Mondelēz International (Nasdaq: MDLZ) has announced the launch of a new platform to enhance its global marketing capabilities and optimize consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Collaborating with Accenture and Publicis Groupe, the platform will enable faster, more efficient creation of personalized content.
Accenture will establish a strong digital core for real-time data processing and help scale the platform through employee training. Publicis Groupe will lead execution and build the gen AI foundation for creative assets. The platform aims to empower Mondelēz marketers to drive innovation, gather insights, improve processes, and enhance personalization at consumer touchpoints.
The development will follow a responsible AI framework to ensure ethical and legally compliant use.
Mondelēz International has announced an agreement to acquire a significant majority stake in Evirth, a leading manufacturer of cakes and pastries in China. This acquisition aligns with Mondelēz's strategy to accelerate growth in the cakes and pastries category, alongside chocolate and biscuits. Evirth, founded in 2013, is a leader in the frozen-to-chilled cakes and pastries market in China, estimated at US $3 billion and growing at about 15% annually.
Mondelēz already holds a minority investment in Evirth, collaborating on products featuring iconic brands like Oreo and Philadelphia. The acquisition aims to meet the rising demand for fresh, premium offerings, especially among younger consumers in top-tier Chinese cities. It builds upon Mondelēz's previous acquisitions in the baked snacks sector, including Give & Go in North America and Chipita Global SA in Central and Eastern Europe.
International Delight, a leading coffee and creamer brand, is launching the Sweet Ride Sweepstakes for National Coffee Day. From September 29 to November 10, 2024, fans can enter at InternationalDelightCarSweeps.com for a chance to win a new car and a year's supply of International Delight Iced Coffee. Additionally, consumers can get 100% cash back on qualified purchases of International Delight Iced Coffee through the Ibotta app, while supplies last.
International Delight Iced Coffee cans are available in five flavors, including partnerships with REESE'S and OREO®. The product is sold at select convenience, grocery, and dollar stores nationwide for a suggested retail price of $2.68 per 15-ounce can.
Mondelēz International has announced a significant advancement in sustainable packaging for its Triscuit Crackers brand in the U.S. and Canada. The company will now source plastic linked to advanced recycling technology for the majority of Triscuit SKUs, contributing to its goal of achieving about 5% recycled plastic content by 2025. Up to 50% of the plastic used in the protective bag-in-box liner films can be attributed to this technology through the ISCC PLUS certified mass balance approach.
This initiative aims to divert over one million pounds of plastic waste from landfills per year. The outer box is already made from 100% recycled paperboard. Mondelēz has partnered with Berry Global Group and LyondellBasell for this effort. The Triscuit brand is also working towards sourcing wheat more sustainably and supporting monarch butterfly conservation and future farmers.
Mondelēz International's 2023 Snacking Made Right Report highlights the company's efforts to advance a more circular economy for packaging. The report focuses on three key areas: reducing packaging, evolving packaging, and improving systems. Mondelēz aims to reduce virgin plastic use by 5% by 2025 and has already reduced its plastic packaging footprint by 2.3% versus 2020. The company has made significant progress in designing recyclable packaging, with approximately 96% of its packaging now designed to be recyclable. Mondelēz is also collaborating with industry partners and investing in innovative recycling technologies to improve collection and recycling systems globally.
Mondelēz International has released its 2023 Snacking Made Right Report, highlighting significant progress in waste reduction. The company has exceeded its 2025 goals, achieving a 28% reduction in food waste at manufacturing sites and a 69% reduction in food waste from distribution. Key initiatives include:
- Implementing Lean Six Sigma practices and digital solutions
- Tracking waste trends monthly and analyzing for reduction opportunities
- Focusing on making production lines more efficient
- Partnering with the Too Good To Go app to reduce waste from best-before dates
- Donating surplus products to Matmissionen Supermarkets in Sweden
Mondelēz continues to prioritize food waste elimination through prevention and reduction programs, collaborating with key partners to drive further improvements.
Mondelēz International has selected 10 start-ups for its second CoLab Tech accelerator program, focusing on innovative technologies in snacking. The program, led by Mondelēz's R&D team, aims to advance the company's 'Vision 2030' growth agenda by identifying and scaling emerging technologies.
The selected companies offer solutions in areas such as cocoa processing, well-being snacks, sustainable packaging, and enhanced sensory experiences. Notable participants include Bread Free (gluten-free technology), Enginzyme (prebiotic sugar), and Kokomodo (cell-cultured cocoa).
This initiative aligns with consumer trends, as Mondelēz's 2024 State of Snacking Report shows that 60% of consumers increasingly prefer snacks to traditional meals. The 8-week program provides participants with mentorship, resources, and access to Mondelēz's global network to help scale their technologies.
Incredible Group has launched a new line of Squishi and scented products featuring SOUR PATCH KIDS™, OREO™, and SWEDISH FISH™ brands. These meticulously crafted, squishy toys offer maximum squishiness, durability, and a multisensory experience with vibrant colors, playful designs, and enticing scents. The collection will be available at various retailers across Canada and the United States starting this summer.
Saul Sacks, President of Incredible Group, expressed excitement about the new product line, emphasizing its ability to capture the essence of beloved brands while delivering a unique sensory experience. Melissa Renny, Sr. Director Licensing at Mondelez International (MDLZ), also shared enthusiasm for the partnership, highlighting the creative approach to bringing their brands to life in a new format.
Mondelēz International has selected 10 start-ups for its second CoLab Tech accelerator program, focusing on innovative technologies in snacking. The program aims to advance Mondelēz's 'Vision 2030' growth agenda by identifying and scaling emerging technologies. The selected companies offer solutions in areas such as cocoa processing, well-being snacks, sustainable packaging, and enhanced sensory experiences.
The 8-week program provides participants with hands-on experiences, virtual sessions, mentorship, and access to Mondelēz's global network. Notable selections include Bread Free (gluten-neutralizing technology), Kokomondo (cell-cultured cocoa), and Outlander Materials (upcycled food waste packaging). This initiative aligns with consumer trends, as Mondelēz's 2024 State of Snacking Report revealed that 60% of consumers increasingly prefer snacks to traditional meals.
belVita Breakfast Biscuits is celebrating National Coffee Day on September 29, 2024, with a sweepstakes offering fans a chance to win the 'Drippiest Coffee Bar Ever'. The grand prize includes an espresso machine, accessories, a one-year supply of belVita Breakfast Biscuits, and a 12-month coffee subscription. Over 100 additional prize packs featuring belVita products and branded coffee tumblers will also be awarded.
To enter, participants must follow belVita's Instagram page and comment on the sweepstakes post with their favorite belVita flavor and coffee pairing. The campaign highlights the brand's perfect pairing with coffee, as a recent survey found that 66% of consumers say belVita Breakfast Biscuits pair well with coffee. belVita offers more than 10 flavors and varieties nationwide, each containing slow-release carbs for steady energy throughout the morning.
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