OREO and Post Malone Team Up to Bring Fans What Posty Calls "the Best OREO Ever!"
Mondelēz International (MDLZ) announces a new collaboration between OREO and Post Malone, launching Edition Post Malone OREO Cookies. The product features a first-ever swirled creme combining salted caramel and shortbread flavors between chocolate and golden cookies. Each cookie includes one of nine unique embossments inspired by Post Malone's world.
The launch includes a digital experience called 'Taste Twist' running from early February through March 31, where fans can create their own OREO flavor combinations based on their musical preferences. The edition cookies will be available for presale starting January 27, with nationwide retail rollout beginning February 3.
This initiative aligns with Mondelēz's strategy of using flavor innovations and collaborations to maintain brand relevance across their snack portfolio. OREO, as part of Mondelēz International, contributes to the company's annual net revenues of approximately $36 billion, with over 20 billion OREO cookies sold annually in the U.S. alone.
Mondelēz International (MDLZ) annuncia una nuova collaborazione tra OREO e Post Malone, lanciando le OREO Cookies Edition Post Malone. Questo prodotto presenta una crema mai vista prima, che combina i sapori di caramello salato e biscotto breve, racchiusi tra biscotti al cioccolato e biscotti dorati. Ogni biscotto include uno dei nove distintivi unici ispirati al mondo di Post Malone.
Il lancio include un'esperienza digitale chiamata 'Taste Twist', attiva da inizio febbraio fino al 31 marzo, in cui i fan possono creare le proprie combinazioni di sapori OREO basate sulle loro preferenze musicali. I biscotti in edizione limitata saranno disponibili per la prenotazione a partire dal 27 gennaio, con il lancio nazionale previsto per il 3 febbraio.
Questa iniziativa si allinea con la strategia di Mondelēz di utilizzare innovazioni di sapore e collaborazioni per mantenere la rilevanza del marchio nel loro portfolio di snack. OREO, come parte di Mondelēz International, contribuisce ai ricavi netti annuali dell'azienda, che ammontano a circa $36 miliardi, con oltre 20 miliardi di biscotti OREO venduti ogni anno solo negli Stati Uniti.
Mondelēz International (MDLZ) anuncia una nueva colaboración entre OREO y Post Malone, lanzando las Galletas OREO Edición Post Malone. El producto cuenta con una crema nunca antes vista que combina sabores de caramelo salado y galleta de mantequilla entre galletas de chocolate y galletas doradas. Cada galleta incluye uno de los nueve estampados únicos inspirados en el mundo de Post Malone.
El lanzamiento incluye una experiencia digital llamada 'Taste Twist' que se llevará a cabo desde principios de febrero hasta el 31 de marzo, donde los fanáticos pueden crear sus propias combinaciones de sabores OREO basadas en sus preferencias musicales. Las galletas de edición limitada estarán disponibles para pre-venta a partir del 27 de enero, con lanzamiento a nivel nacional a partir del 3 de febrero.
Esta iniciativa se alinea con la estrategia de Mondelēz de utilizar innovaciones de sabor y colaboraciones para mantener la relevancia de la marca en su portafolio de snacks. OREO, como parte de Mondelēz International, contribuye a los ingresos netos anuales de la compañía, que ascienden a aproximadamente $36 mil millones, con más de 20 mil millones de galletas OREO vendidas anualmente solo en los Estados Unidos.
몬델레즈 인터내셔널(MDLZ)는 OREO와 포스트 말론(Post Malone) 간의 새로운 협업을 발표하며 '포스트 말론 에디션 OREO 쿠키'를 출시합니다. 이 제품은 초콜릿과 골드 쿠키 사이에 짭짤한 카라멜과 쇼트브레드 맛을 혼합한 최초의 소용돌이 크림을 특징으로 합니다. 각 쿠키에는 포스트 말론의 세계에서 영감을 받은 아홉 가지 고유한 엠보싱 중 하나가 포함되어 있습니다.
출시는 2월 초부터 3월 31일까지 진행되는 'Taste Twist'라는 디지털 경험을 포함하며, 팬들은 자신의 음악적 취향에 따라 자신만의 OREO 맛 조합을 만들어 볼 수 있습니다. 에디션 쿠키는 1월 27일부터 사전 판매가 시작되며, 2월 3일부터 전국 소매점에 배포됩니다.
이 이니셔티브는 맛 혁신 및 협업을 통해 스낵 포트폴리오 전반에 걸쳐 브랜드의 관련성을 유지하려는 몬델레즈의 전략과 일치합니다. OREO는 몬델레즈 인터내셔널의 일元으로서 연간 약 $360억의 순수익에 기여하며, 매년 미국에서만 200억 개 이상의 OREO 쿠키가 판매됩니다.
Mondelēz International (MDLZ) annonce une nouvelle collaboration entre OREO et Post Malone, lançant les OREO Cookies Édition Post Malone. Ce produit présente une crème tourbillonnante, alliant les saveurs de caramel salé et de biscuit breton entre des biscuits au chocolat et dorés, pour la première fois. Chaque biscuit inclut l'un des neuf motifs uniques inspirés du monde de Post Malone.
Le lancement inclut une expérience numérique appelée 'Taste Twist' qui se déroulera de début février au 31 mars, où les fans peuvent créer leurs propres combinaisons de saveurs OREO en fonction de leurs préférences musicales. Les biscuits en édition limitée seront disponibles en pré-commande à partir du 27 janvier, avec un déploiement dans le commerce de détail à l'échelle nationale à partir du 3 février.
Cette initiative s'aligne avec la stratégie de Mondelēz d'utiliser des innovations de saveur et des collaborations pour maintenir la pertinence de la marque au sein de son portefeuille de snacks. OREO, partie intégrante de Mondelēz International, contribue aux revenus nets annuels de l'entreprise, qui s'élèvent à environ $36 milliards, avec plus de 20 milliards de biscuits OREO vendus annuellement rien qu'aux États-Unis.
Mondelēz International (MDLZ) kündigt eine neue Zusammenarbeit zwischen OREO und Post Malone an, die die OREO Cookies Edition Post Malone auf den Markt bringt. Das Produkt weist eine erstmals kombinierte Creme auf, die salzigen Karamell- und Shortbread-Geschmack zwischen Schokoladen- und Goldkeksen vereint. Jeder Keks enthält eines von neun einzigartigen Prägungen, die von Post Malones Welt inspiriert sind.
Der Start umfasst eine digitale Erfahrung namens 'Taste Twist', die von Anfang Februar bis 31. März läuft, bei der Fans ihre eigenen OREO-Geschmackskombinationen basierend auf ihren musikalischen Vorlieben kreieren können. Die Edition Kekse sind ab dem 27. Januar im Vorverkauf erhältlich, mit landesweitem Einzelhandel-Start am 3. Februar.
Diese Initiative stimmt mit der Strategie von Mondelēz überein, Geschmacksinnovationen und Kooperationen zu nutzen, um die Markenrelevanz im Snackportfolio aufrechtzuerhalten. OREO trägt als Teil von Mondelēz International zu den jährlichen Nettoumsätzen des Unternehmens von etwa $36 Milliarden bei, wobei allein in den USA jährlich über 20 Milliarden OREO-Kekse verkauft werden.
- Strategic brand collaboration with high-profile artist Post Malone enhances market visibility
- Product innovation with first-ever swirled creme combination demonstrates R&D capabilities
- Digital engagement strategy through 'Taste Twist' experience could drive customer interaction and sales
- Strong market presence with over 20 billion OREO cookies sold annually in the U.S.
- time availability may restrict revenue potential
- Success depends on consumer reception of new flavor combination
Insights
This celebrity collaboration showcases Mondelēz's sophisticated approach to maintaining OREO's market leadership through strategic partnerships and product innovation. The launch timing in early 2025 is particularly strategic, capitalizing on Post Malone's continued cultural relevance while avoiding the holiday season promotional clutter.
The initiative demonstrates several noteworthy elements:
- First-ever swirled creme innovation in OREO's history, indicating R&D investment in product differentiation
- Digital engagement strategy through the Taste Twist experience, leveraging music preferences to create personalized connections
- -edition packaging with authentic touches like handwritten notes, enhancing collectibility appeal
While celebrity collaborations often generate short-term sales spikes and social media buzz, their real value lies in brand relevance and consumer engagement. For context, OREO sells over 20 billion cookies annually in the U.S. alone. This initiative, while innovative, is unlikely to materially impact MDLZ's financial performance given its scale ($36 billion in annual revenue).
The digital experience component is particularly noteworthy as it extends beyond mere product sales to create an interactive platform that could generate valuable consumer data and insights. This approach aligns with broader industry trends of leveraging technology for personalized consumer experiences and building direct-to-consumer relationships.
The brand also invites fans to reveal their own OREO cookie flavor combinations with a digital experience inspired by their unique musical taste
The OREO cookies star a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an OREO chocolate cookie and a signature golden cookie for a delicious duet of flavors in every bite.
"Can't believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, 'cause I think it's the best OREO ever!" said Post Malone. "It's the first time OREO has ever twisted the creme of the cookie and they named it after me."
Each cookie also features 1 of 9 unique embossments inspired by Posty's world and handpicked by the artist himself—from a hero OREO x Post vinyl to cookies that show off his diverse discography. No matter the pack, you can expect a sweet mix of OREO cookie designs and a handwritten signed note on the back of the pack from Post Malone himself.
"Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands," said Tanya Berman, Mondelēz Senior Vice President Biscuit. "With an iconic brand like OREO, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand's newest hit as we are."
Just as Post Malone channeled his unique flavor into these limited edition OREO cookies, the OREO brand is inviting fans to reveal their very own OREO cookie flavor with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie, which is part of the OREO "Taste Twist" Sweepstakes. Starting early February through March 31, fans will be able to discover what their musical preferences really taste like.
To embark on the experience, input your musical sound, vibe and rhythm and let the algorithm jam out to reveal your own OREO cookie flavor combo. Post Malone will even pop in to hype you up along your Taste Twist journey! Fans can share their custom OREO cookie flavor combo with their community and enter for a chance to receive a pack of their own Taste Twist Cookie flavor combo or prizes such as signed Post Malone OREO posters.
The Limited Edition Post Malone OREO Cookie Packs will be available for presale starting on January 27, but fans can sign up for early access starting today at OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers nationwide starting on February 3 and will be available only for a limited time, while supplies last.
For more information and updates on the Limited Edition Post Malone OREO Cookie Packs, fans can visit OREO.com/post-malone, or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO and Instagram @OREO to be among the first to know about future brand news.
NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Open to residents of the 50 United States, D.C., &
About OREO® Cookie
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Media Contact
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SOURCE Mondelēz International
FAQ
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