Mondelēz International State of Snacking Survey: Global Consumers See Snacking as a Way to Connect and Share with Loved Ones
Mondelēz International's sixth annual State of Snacking™ report, conducted with The Harris Poll across 12 countries, reveals significant insights about snacking habits and social connections. The 2024 survey shows that 71% of global consumers consider sharing snacks as their love language, marking an 8% increase from 2023.
The study highlights that 64% of respondents regularly use snacking to connect with others, up 8% from the previous year, while 93% believe they can always find shareable snacks. Notably, Gen Z and Millennials show a stronger tendency to use snacking for self-care, mood enhancement, comfort, and stress management.
According to Melissa Davies, Senior Manager of Global Insights & Trendspotting at Mondelēz International, the company recognizes food's role in fostering connections and is adapting to evolving consumer preferences by ensuring their snacks provide opportunities for connection and mindfulness.
Il sesto rapporto annuale sullo stato degli snack™ di Mondelēz International, condotto con The Harris Poll in 12 paesi, rivela importanti informazioni sulle abitudini di consumo e le connessioni sociali. L'indagine del 2024 mostra che il 71% dei consumatori globali considera la condivisione degli snack come il proprio linguaggio dell'amore, segnando un aumento del 8% rispetto al 2023.
Lo studio evidenzia che il 64% dei partecipanti utilizza regolarmente gli snack per connettersi con gli altri, con un incremento dell'8% rispetto all'anno precedente, mentre il 93% crede di poter sempre trovare snack da condividere. È interessante notare che la Gen Z e i Millennials mostrano una maggiore tendenza a utilizzare gli snack per la cura di sé, il miglioramento dell'umore, il comfort e la gestione dello stress.
Secondo Melissa Davies, Senior Manager di Global Insights & Trendspotting in Mondelēz International, l'azienda riconosce il ruolo del cibo nel favorire le connessioni e si sta adattando alle preferenze in evoluzione dei consumatori, garantendo che i loro snack offrano opportunità di connessione e consapevolezza.
El sexto informe anual sobre el estado de los snacks™ de Mondelēz International, realizado con The Harris Poll en 12 países, revela información significativa sobre los hábitos de picoteo y las conexiones sociales. La encuesta de 2024 muestra que el 71% de los consumidores globales considera que compartir snacks es su lenguaje del amor, marcando un aumento del 8% respecto a 2023.
El estudio destaca que el 64% de los encuestados utiliza regularmente los snacks para conectarse con los demás, un aumento del 8% respecto al año anterior, mientras que el 93% cree que siempre puede encontrar snacks para compartir. Notablemente, la Generación Z y los Millennials muestran una mayor tendencia a utilizar los snacks para el autocuidado, la mejora del estado de ánimo, el confort y la gestión del estrés.
Según Melissa Davies, Gerente Senior de Global Insights & Trendspotting en Mondelēz International, la empresa reconoce el papel de la comida en la creación de conexiones y se está adaptando a las preferencias cambiantes de los consumidores, asegurando que sus snacks ofrezcan oportunidades de conexión y atención plena.
몬델리즈 인터내셔널의 제6회 연례 스낵 상태 보고서가 12개국에서 실시된 해리스 폴과 함께 발표되었으며, 스낵 습관과 사회적 연결에 대한 중요한 통찰을 제공합니다. 2024년 조사에 따르면, 전 세계 소비자의 71%가 스낵을 공유하는 것을 사랑의 언어로 여기며, 이는 2023년 대비 8% 증가한 수치입니다.
연구에 따르면 64%의 응답자가 타인과 연결하기 위해 정기적으로 스낵을 사용하며, 이는 지난 해 대비 8% 증가한 수치이고, 93%는 항상 공유할 수 있는 스낵을 찾을 수 있다고 믿고 있습니다. 특히, 젠지와 밀레니얼 세대는 스낵을 자가 관리, 기분 개선, 위안 및 스트레스 관리를 위해 사용하는 경향이 더 강하게 나타났습니다.
몬델리즈 인터내셔널의 글로벌 인사이트 & 트렌드 스팟팅 수석 관리자 멜리사 데이비스에 따르면, 회사는 음식이 연결을 촉진하는 역할을 인식하고 있으며, 진화하는 소비자 선호도에 맞춰 스낵이 연결과 마음 챙김의 기회를 제공하도록 조정하고 있습니다.
Le sixième rapport annuel sur l'état des collations™ de Mondelēz International, réalisé avec The Harris Poll dans 12 pays, révèle des informations significatives sur les habitudes de grignotage et les connexions sociales. L'enquête de 2024 montre que 71% des consommateurs mondiaux considèrent le partage de collations comme leur langage de l'amour, marquant une augmentation de 8% par rapport à 2023.
L'étude souligne que 64% des répondants utilisent régulièrement les collations pour se connecter avec les autres, en hausse de 8% par rapport à l'année précédente, tandis que 93% estiment pouvoir toujours trouver des collations à partager. Notamment, la génération Z et les Millennials montrent une tendance plus forte à utiliser les collations pour le bien-être, l'amélioration de l'humeur, le confort et la gestion du stress.
Selon Melissa Davies, Directrice Senior des Insights et de la Détection des Tendances chez Mondelēz International, l'entreprise reconnaît le rôle de la nourriture dans la création de liens et s'adapte aux préférences changeantes des consommateurs en veillant à ce que ses collations offrent des opportunités de connexion et de pleine conscience.
Der sechste jährliche Bericht über den Stand der Snacks™ von Mondelēz International, der in Zusammenarbeit mit The Harris Poll in 12 Ländern durchgeführt wurde, liefert bedeutende Einblicke in Snackgewohnheiten und soziale Verbindungen. Die Umfrage 2024 zeigt, dass 71% der globalen Verbraucher das Teilen von Snacks als ihre Liebessprache betrachten, was einen 8% Anstieg im Vergleich zu 2023 darstellt.
Die Studie hebt hervor, dass 64% der Befragten regelmäßig Snacks nutzen, um sich mit anderen zu verbinden, was einen Anstieg von 8% im Vergleich zum Vorjahr bedeutet, während 93% glauben, dass sie immer teilbare Snacks finden können. Besonders Gen Z und Millennials zeigen eine stärkere Tendenz, Snacks für Selbstpflege, Stimmungsaufhellung, Komfort und Stressbewältigung zu nutzen.
Laut Melissa Davies, Senior Managerin für Global Insights & Trendspotting bei Mondelēz International, erkennt das Unternehmen die Rolle von Lebensmitteln bei der Förderung von Verbindungen und passt sich den sich wandelnden Verbraucherpräferenzen an, indem es sicherstellt, dass ihre Snacks Gelegenheiten für Verbindung und Achtsamkeit bieten.
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- Majority of consumers surveyed agree snacking is their love language
- Consumers are increasingly focused on the connection snacking provides with others
- Younger generations are more likely to lean into snacking as a form of self-care
CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today releases new findings on love, connection, and snacks from the sixth annual State of Snacking™ report, a global consumer trends study examining how consumers make snacking decisions. In time for Valentine’s Day, the survey results show
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking attitudes and behaviors among thousands of consumers across 12 countries. The 2024 survey findings show consumers are increasingly using snacking as a way to express love to others, as well as to themselves.
- Snacking is Love: Love is expressed in many ways and sometimes, it’s through the simple joy of sharing a snack.
71% of global consumers agree that, “sharing snacks with others is my love language” – an8% increase from 2023. That number is even higher among Millennials and Gen Z respondents. - Snacking is a Way to Connect: Consumers are increasingly focused on the connection snacking provides, with
64% regularly snacking to connect with others (up8% from last year).93% agree they can always find a snack suitable for sharing. - Show Yourself a Little Love: Younger generations are particularly likely to lean into snacking as a form of self-care, with Gen Z and Millennials being much more likely to snack to boost mood, find comfort, and manage stress.
“Food has long had the power to bring people together and foster a sense of connection,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “As consumers prioritize making time for indulgence, they’re also making an effort to share that joyful experience with others.”
Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires. Additional findings from the 2024 State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5059ad16-6fbd-4db8-8a84-890f060914c9
FAQ
What percentage of consumers view snacking as a love language according to MDLZ's 2024 State of Snacking report?
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