Mondelēz International State of Snacking Survey: Global Consumers See Snacking as a Way to Connect and Share with Loved Ones

Rhea-AI Summary

Mondelēz International's sixth annual State of Snacking™ report, conducted with The Harris Poll across 12 countries, reveals significant insights about snacking habits and social connections. The 2024 survey shows that 71% of global consumers consider sharing snacks as their love language, marking an 8% increase from 2023.

The study highlights that 64% of respondents regularly use snacking to connect with others, up 8% from the previous year, while 93% believe they can always find shareable snacks. Notably, Gen Z and Millennials show a stronger tendency to use snacking for self-care, mood enhancement, comfort, and stress management.

According to Melissa Davies, Senior Manager of Global Insights & Trendspotting at Mondelēz International, the company recognizes food's role in fostering connections and is adapting to evolving consumer preferences by ensuring their snacks provide opportunities for connection and mindfulness.

• Majority of consumers surveyed agree snacking is their love language
• Consumers are increasingly focused on the connection snacking provides with others
• Younger generations are more likely to lean into snacking as a form of self-care
  

CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (Nasdaq: MDLZ) today releases new findings on love, connection, and snacks from the sixth annual State of Snacking™ report, a global consumer trends study examining how consumers make snacking decisions. In time for Valentine’s Day, the survey results show 71% of global consumers agree that sharing snacks with others is a love language.

Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking attitudes and behaviors among thousands of consumers across 12 countries. The 2024 survey findings show consumers are increasingly using snacking as a way to express love to others, as well as to themselves.

• Snacking is Love: Love is expressed in many ways and sometimes, it’s through the simple joy of sharing a snack. 71% of global consumers agree that, “sharing snacks with others is my love language” – an 8% increase from 2023. That number is even higher among Millennials and Gen Z respondents.
• Snacking is a Way to Connect: Consumers are increasingly focused on the connection snacking provides, with 64% regularly snacking to connect with others (up 8% from last year). 93% agree they can always find a snack suitable for sharing.
• Show Yourself a Little Love: Younger generations are particularly likely to lean into snacking as a form of self-care, with Gen Z and Millennials being much more likely to snack to boost mood, find comfort, and manage stress.
  

“Food has long had the power to bring people together and foster a sense of connection,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “As consumers prioritize making time for indulgence, they’re also making an effort to share that joyful experience with others.”

Mondelēz International continues to lead the snacking industry in adapting to these evolving consumer preferences and working to ensure that every snack provides an opportunity for connection and mindfulness while prioritizing consumer desires. Additional findings from the 2024 State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Contact:	Desiree Battaglia (Media)	Shep Dunlap (Investors)
	+1 847 943 4772	1-847-943-5454
	news@mdlz.com	ir@mdlz.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5059ad16-6fbd-4db8-8a84-890f060914c9

FAQ

What percentage of consumers view snacking as a love language according to MDLZ's 2024 State of Snacking report?

According to the 2024 State of Snacking report, 71% of global consumers agree that sharing snacks with others is their love language, showing an 8% increase from 2023.

How has social connection through snacking changed in MDLZ's 2024 survey compared to 2023?

The survey shows that 64% of consumers regularly snack to connect with others, representing an 8% increase from the previous year.

What are the key findings about Gen Z and Millennial snacking habits in MDLZ's 2024 report?

The report reveals that Gen Z and Millennials are more likely to use snacking as a form of self-care, including boosting mood, finding comfort, and managing stress.

What percentage of consumers can find suitable snacks for sharing according to MDLZ's 2024 survey?

The survey indicates that 93% of consumers agree they can always find a snack suitable for sharing.

How many countries were included in MDLZ's 2024 State of Snacking survey?

The State of Snacking survey was conducted across 12 countries, tracking snacking attitudes and behaviors among thousands of consumers.