CLIF BAR Announces "Raise Your Bar" Brand Platform and New Bar Flavor to Inspire and Help Fuel Consumers to Achieve Their Goals
CLIF BAR, a Mondelēz International (MDLZ) brand, has launched its new 'Raise Your Bar' brand platform and marketing campaign, alongside introducing a new Cookies & Creme flavored energy bar. The integrated campaign aims to inspire consumers pursuing personal growth and celebrate achievement through motivational storytelling, consumer experiences, and sports partnerships.
The new Cookies & Creme flavor features organic, non-GMO rolled oats and provides 11g of plant protein per bar. The campaign will launch on February 3 with digital ads across multiple platforms including Meta, Google Display, YouTube, Amazon Prime Video, and Tradedesk. CLIF BAR is also extending its partnership with Strava, featuring co-branded content and challenges.
CLIF BAR, acquired by Mondelēz International in 2022, is part of a portfolio generating approximately $36 billion in net revenue (2023), operating in over 150 countries.
CLIF BAR, un marchio di Mondelēz International (MDLZ), ha lanciato la sua nuova piattaforma di brand e campagna di marketing chiamata 'Raise Your Bar', introducendo anche una nuova barretta energetica al gusto Cookies & Creme. L'iniziativa integrata mira a ispirare i consumatori nel loro percorso di crescita personale e a celebrare i successi attraverso racconti motivazionali, esperienze per i consumatori e partnership sportive.
Il nuovo gusto Cookies & Creme è realizzato con avena biologica non OGM e fornisce 11g di proteine vegetali per barretta. La campagna sarà lanciata il 3 febbraio con annunci digitali su diverse piattaforme tra cui Meta, Google Display, YouTube, Amazon Prime Video e Tradedesk. CLIF BAR sta anche ampliando la sua partnership con Strava, presentando contenuti co-branded e sfide.
CLIF BAR, acquisito da Mondelēz International nel 2022, fa parte di un portafoglio che genera circa 36 miliardi di dollari in ricavi netti (2023), operando in oltre 150 paesi.
CLIF BAR, una marca de Mondelēz International (MDLZ), ha lanzado su nueva plataforma de marca y campaña de marketing llamada 'Raise Your Bar', al mismo tiempo que introduce una nueva barra energética con sabor a Cookies & Creme. La campaña integrada tiene como objetivo inspirar a los consumidores en su búsqueda de crecimiento personal y celebrar los logros a través de relatos motivacionales, experiencias para el consumidor y asociaciones deportivas.
El nuevo sabor Cookies & Creme presenta avena orgánica y no OGM, proporcionando 11g de proteína de origen vegetal por barra. La campaña se lanzará el 3 de febrero con anuncios digitales en múltiples plataformas, incluyendo Meta, Google Display, YouTube, Amazon Prime Video y Tradedesk. CLIF BAR también está ampliando su asociación con Strava, presentando contenido de marca compartida y desafíos.
CLIF BAR, adquirida por Mondelēz International en 2022, forma parte de un portafolio que genera aproximadamente 36 mil millones de dólares en ingresos netos (2023), operando en más de 150 países.
CLIF BAR는 Mondelēz International (MDLZ)의 브랜드로, 새로운 'Raise Your Bar' 브랜드 플랫폼과 마케팅 캠페인을 시작하며 새로운 쿠키앤크림 맛 에너지 바를 소개했습니다. 이 통합 캠페인은 개인 성장 추구와 성취를 기념하는 동기부여 스토리텔링, 소비자 경험 및 스포츠 파트너십을 통해 소비자에게 영감을 주는 것을 목표로 합니다.
새로운 쿠키앤크림 맛은 유기농 비유전자변형 롤드 오트를 사용하고 바당 11g의 식물성 단백질을 제공합니다. 캠페인은 2월 3일에 Meta, Google Display, YouTube, Amazon Prime Video 및 Tradedesk 등 여러 플랫폼에서 디지털 광고와 함께 시작됩니다. CLIF BAR는 Strava와의 파트너십도 확장하여 공동 브랜드 콘텐츠 및 챌린지를 제공합니다.
CLIF BAR는 2022년 Mondelēz International에 인수되어, 약 3,600억 달러의 순수익(2023)을 생성하는 포트폴리오의 일부로, 150개 이상의 국가에서 운영되고 있습니다.
CLIF BAR, une marque de Mondelēz International (MDLZ), a lancé sa nouvelle plateforme de marque et campagne marketing 'Raise Your Bar', tout en présentant une nouvelle barre énergétique au goût Cookies & Creme. La campagne intégrée vise à inspirer les consommateurs en quête de croissance personnelle et à célébrer les réussites à travers des récits motivants, des expériences consommateurs et des partenariats sportifs.
Le nouveau goût Cookies & Creme contient des flocons d'avoine biologiques et non OGM et fournit 11g de protéines végétales par barre. La campagne sera lancée le 3 février avec des annonces numériques sur plusieurs plateformes, y compris Meta, Google Display, YouTube, Amazon Prime Video et Tradedesk. CLIF BAR prolonge également son partenariat avec Strava, avec du contenu co-marqué et des défis.
CLIF BAR, acquis par Mondelēz International en 2022, fait partie d'un portefeuille générant environ 36 milliards de dollars de revenus nets (2023) et opérant dans plus de 150 pays.
CLIF BAR, eine Marke von Mondelēz International (MDLZ), hat ihre neue Markenplattform und Marketingkampagne 'Raise Your Bar' gestartet und gleichzeitig eine neue Energieriegel mit Cookies & Creme Geschmack eingeführt. Die integrierte Kampagne soll Verbraucher inspirieren, die persönliches Wachstum anstreben, und Erfolge durch motivierende Geschichten, Verbraucher-Erfahrungen und Sportpartnerschaften feiern.
Der neue Geschmack Cookies & Creme enthält biologische, nicht gentechnisch veränderte Haferflocken und liefert 11g pflanzliches Protein pro Riegel. Die Kampagne startet am 3. Februar mit digitalen Anzeigen auf mehreren Plattformen, einschließlich Meta, Google Display, YouTube, Amazon Prime Video und Tradedesk. CLIF BAR erweitert auch die Partnerschaft mit Strava und präsentiert co-gebrandete Inhalte und Herausforderungen.
CLIF BAR, im Jahr 2022 von Mondelēz International übernommen, gehört zu einem Portfolio, das etwa 36 Milliarden Dollar Nettoumsatz (2023) generiert und in mehr als 150 Ländern tätig ist.
- Launch of new product line extension with Cookies & Creme flavor
- Comprehensive marketing campaign across major digital platforms
- Strategic partnership extension with Strava platform
- None.
"Raise Your Bar" empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor
The vibrant "Raise Your Bar" multimedia campaign will come to life through motivational storytelling, engaging consumer experiences, and collaborations with athletes and iconic sports partnerships – and the introduction of the new CLIF BAR Cookies & Creme flavored energy bar, a classic and beloved flavor addition to the current line-up of flavors.
Delivering fuel without compromising enjoyment, this new Cookies & Creme flavor is purposefully formulated with organic, non-GMO rolled oats, and provides 11g of plant protein per bar, offering a sweet, new way to help fuel active lifestyles for consumers everywhere. CLIF BAR energy bars are designed to help fuel your physical performance and take fitness to the next level—allowing you to Raise Your Bar and reach for new goals.
"This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same – bringing innovations and activations that meet our consumers' needs and inspire them on their unique journeys," said Nicolas Henault, Senior Marketing Director, CLIF BAR at Mondelez. "For more than 30 years, CLIF BAR Energy Bar has been a trusted source of energy, intentionally crafted with quality ingredients. Today, we remain strong in our commitment to serving our consumers with high-quality products that exceed expectations."
"Raise Your Bar" campaign content will celebrate those who raise their bar and keep going in the face of adversity or when others expect them to give up – whether they're facing rough weather, fatigue, or other obstacles. Reinforcing the brand's focus on its core consumers, the campaign will showcase the many moments of personal triumph that can be achieved with sustained effort and perseverance, reinforcing the natural feeling of fulfillment that arises when you raise your bar and transcend challenges – when it becomes harder to pause your game than to power through.
The campaign kicks off February 3 with a series of digital ads placed across Meta, Google Display, YouTube and YouTube CTV, Amazon Prime Video, and Tradedesk – designed to build awareness and excitement ahead of CLIF BAR's upcoming collaborations and innovation launches. One of these collaborations – the extension of CLIF BAR's partnership with Strava, the app for active people – will roll out with refreshed co-branded content, event activations, and challenges on the platform that encourage consumers to Raise Their Bar.
To learn more about CLIF BAR, visit CLIFBar.com.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious food with organic ingredients under its CLIF BAR, Zbar, and LUNA brands. In 2022, CLIF became part of the Mondelēz International, Inc. (Nasdaq: MDLZ), portfolio of brands empowering people to snack right in over 150 countries around the world. With 2023 net revenue of approximately
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SOURCE Mondelēz International
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