Zbar Launches "Adventure Needs Fuel" Campaign to Support Kids' Active Lives, Power Outdoor Fun, and Unleash the Awesome in Every Kid
Zbar has launched its new integrated marketing campaign, 'Adventure Needs Fuel', focused on energizing children's active lifestyles with quality snacks. The campaign promotes the company's soft-baked energy snack bars and crispy Protein bars, which are made with organic rolled oats and contain no high-fructose corn syrup.
The initiative includes multimedia content, family experiences, event sponsorships, and brand partnerships. As part of the campaign, Zbar is introducing new packaging graphics. The brand's products, which were first USDA-certified organic products from CLIF Bar in 2004, are available nationwide and made with non-GMO ingredients. The Protein snack bars provide 5g of protein per bar.
Zbar ha lanciato la sua nuova campagna di marketing integrato, 'Adventure Needs Fuel', focalizzata sull'energetizzazione degli stili di vita attivi dei bambini con snack di qualità. La campagna promuove le barre di energia morbide e le barre di proteine croccanti dell'azienda, fatte con avena biologica e prive di sciroppo di mais ad alto contenuto di fruttosio.
L'iniziativa include contenuti multimediali, esperienze familiari, sponsorizzazioni di eventi e partnership di marca. Come parte della campagna, Zbar sta introducendo nuove grafiche per il packaging. I prodotti del marchio, che sono stati i primi prodotti organici certificati USDA di CLIF Bar nel 2004, sono disponibili a livello nazionale e realizzati con ingredienti non OGM. Le barre di snack proteici forniscono 5g di proteine per barre.
Zbar ha lanzado su nueva campaña de marketing integrada, 'Adventure Needs Fuel', centrada en energizar los estilos de vida activos de los niños con snacks de calidad. La campaña promueve las barras de snack energéticas suaves y las barras de proteínas crujientes de la empresa, que están hechas con avena orgánica y no contienen jarabe de maíz de alta fructosa.
La iniciativa incluye contenido multimedia, experiencias familiares, patrocinio de eventos y asociaciones de marca. Como parte de la campaña, Zbar está introduciendo nuevos gráficos para el embalaje. Los productos de la marca, que fueron los primeros productos orgánicos certificados por el USDA de CLIF Bar en 2004, están disponibles a nivel nacional y hechos con ingredientes no OGM. Las barritas de proteínas proporcionan 5g de proteínas por barrita.
Zbar는 'Adventure Needs Fuel'라는 새로운 통합 마케팅 캠페인을 시작하여 어린이들의 활동적인 라이프스타일을 품질 좋은 간식으로 활성화하는 데 초점을 맞추고 있습니다. 이 캠페인은 유기농 롤드 오트로 만든 부드러운 에너지 스낵 바와 바삭한 단백질 바를 홍보합니다. 두 제품 모두 고과당 옥수수 시럽이 포함되어 있지 않습니다.
이 이니셔티브는 멀티미디어 콘텐츠, 가족 경험, 이벤트 스폰서십 및 브랜드 파트너십을 포함합니다. 캠페인의 일환으로 Zbar는 새로운 포장 그래픽을 도입하고 있습니다. 이 브랜드의 제품은 2004년 CLIF Bar에서 처음으로 USDA 인증 유기농 제품으로, 전국적으로 판매되며 비GMO 재료로 만들어졌습니다. 단백질 스낵 바는 바당 5g의 단백질을 제공합니다.
Zbar a lancé sa nouvelle campagne de marketing intégrée 'Adventure Needs Fuel', axée sur l'énergie des styles de vie actifs des enfants grâce à des collations de qualité. La campagne promeut les barres de collation énergétique moelleuses et les barres de protéines croustillantes de l'entreprise, fabriquées avec des flocons d'avoine biologiques et sans sirop de maïs à haute teneur en fructose.
L'initiative comprend du contenu multimédia, des expériences familiales, des parrainages d'événements et des partenariats de marque. Dans le cadre de la campagne, Zbar introduit de nouveaux graphismes d'emballage. Les produits de la marque, qui étaient les premiers produits biologiques certifiés USDA de CLIF Bar en 2004, sont disponibles à l'échelle nationale et fabriqués avec des ingrédients non OGM. Les barres de collation protéinées fournissent 5g de protéines par barre.
Zbar hat seine neue integrierte Marketing-Kampagne 'Adventure Needs Fuel' gestartet, die darauf abzielt, die aktiven Lebensstile von Kindern mit hochwertigen Snacks zu fördern. Die Kampagne bewirbt die weichen, gebackenen Energieriegel und die knusprigen Proteinriegel des Unternehmens, die aus biologischen Haferflocken bestehen und keinen hohen Anteil an Fruktosesirup enthalten.
Die Initiative umfasst multimediale Inhalte, Familienerlebnisse, Veranstaltungssponsoring und Markenpartnerschaften. Im Rahmen der Kampagne führt Zbar neue Verpackungsgrafiken ein. Die Produkte der Marke, die 2004 die ersten USDA-zertifizierten Bio-Produkte von CLIF Bar waren, sind bundesweit erhältlich und bestehen aus nicht-GVO-Zutaten. Die Proteinriegel bieten 5g Protein pro Riegel.
- Product contains quality ingredients (organic, non-GMO)
- USDA-certified organic certification
- Nationwide retail distribution network
- Brand expansion through new marketing campaign
- None.
New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredients
"For kids, every day holds the opportunity for fun, new adventures — new experiences and encounters that expand their worlds and enrich their lives," said Valerie Van Arkel, Director of Marketing for Zbar at Mondelez International. "Zbar soft-baked energy snack bars are designed to provide kids with energy to help fuel their adventures and make the most of their daily explorations, like sports, after-school, and outdoor activities with the family. This new campaign will highlight the many ways adventure can be energized — and energizing."
The new "Adventure Needs Fuel" brand platform will focus on motivating families to spark and nurture an adventurous spirit that can enrich kids' daily lives, reveal the world's wonders, and shape a brighter future. It will come to life through an integrated multimedia campaign that will include inspirational creative content, family-focused experiences, event sponsorships, and other brand partnerships and activations. To support the campaign, Zbar will also debut bright and bold new graphics as part of a refreshed take on its product packaging.
The campaign will reinforce the core values reflected by the Zbar brand since its introduction in 2004. Zbar energy snack bars were the first USDA-certified organic product from CLIF Bar, underscoring the importance of organic ingredients. Available at retailers nationwide, they are designed with non-GMO ingredients that parents can feel good about. Zbar Protein snack bars also contain 5g of protein per bar, a good source of protein that parents – and kids – can depend on.
"We deeply understand that when kids are encouraged to be active and play outside, they need quality snacks that offer energy to discover and grow into their most awesome selves," noted Van Arkel. "With the 'Adventure Needs Fuel' campaign, our goal is to show how easy it can be to unleash the awesome in every kid!"
About CLIF BAR
For more than 30 years, CLIF has crafted delicious foods made with
For more information about Zbar, please visit Clif | Mondelēz International, Inc. (mondelezinternational.com).
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SOURCE Mondelēz International
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