Marcus Theatres® Rolls Out the Marcus Movie Club
Marcus Theatres (NYSE:MCS) has launched the Marcus Movie Club, a new monthly membership program priced at $9.99. Members receive a monthly credit for any 2D movie, 20% off food and beverages, unlimited access to additional tickets at $9.99, and no digital convenience fees. The program features rollover credits for unused tickets and early access to screenings. Members can also upgrade to premium formats like SuperScreen, UltraScreen, RealD3D, IMAX, 4DX, or ScreenX. The company offers both monthly subscriptions at $9.99 and annual memberships at $109.89, which includes one free month.
Marcus Theatres (NYSE:MCS) ha lanciato il Marcus Movie Club, un nuovo programma di abbonamento mensile al prezzo di 9,99$. I membri ricevono un credito mensile per un qualsiasi film in 2D, uno sconto del 20% su cibo e bevande, accesso illimitato a biglietti aggiuntivi a 9,99$, e nessuna tassa di comodità digitale. Il programma prevede crediti trasferibili per biglietti non utilizzati e accesso anticipato a proiezioni. I membri possono anche effettuare l'upgrade a formati premium come SuperScreen, UltraScreen, RealD3D, IMAX, 4DX o ScreenX. L'azienda offre sia abbonamenti mensili a 9,99$ che abbonamenti annuali a 109,89$, che includono un mese gratuito.
Marcus Theatres (NYSE:MCS) ha lanzado el Marcus Movie Club, un nuevo programa de membresía mensual con un precio de 9,99$. Los miembros reciben un crédito mensual para cualquier película en 2D, un 20% de descuento en comida y bebidas, acceso ilimitado a boletos adicionales a 9,99$, y sin tarifas de conveniencia digitales. El programa presenta créditos acumulables para boletos no utilizados y acceso anticipado a proyecciones. Los miembros también pueden actualizar a formatos premium como SuperScreen, UltraScreen, RealD3D, IMAX, 4DX o ScreenX. La compañía ofrece tanto suscripciones mensuales a 9,99$ como membresías anuales a 109,89$, que incluyen un mes gratis.
Marcus Theatres (NYSE:MCS)는 Marcus Movie Club을 출시하였습니다. 이 새로운 월간 멤버십 프로그램은 9.99달러입니다. 회원들은 매월 2D 영화에 대한 크레딧, 음식 및 음료 20% 할인, 추가 티켓을 9.99달러에 무제한으로 이용할 수 있는 권리, 그리고 디지털 편의 수수료가 면제됩니다. 이 프로그램은 사용하지 않은 티켓에 대한 크레딧 전환과 시사회에 대한 조기 접근을 제공합니다. 회원들은 SuperScreen, UltraScreen, RealD3D, IMAX, 4DX 또는 ScreenX와 같은 프리미엄 형식으로 업그레이드할 수도 있습니다. 이 회사는 월 9.99달러의 구독과 연 109.89달러의 멤버십을 제공하며, 연간 구독은 한 달 무료가 포함됩니다.
Marcus Theatres (NYSE:MCS) a lancé le Marcus Movie Club, un nouveau programme d'adhésion mensuel au prix de 9,99 $. Les membres reçoivent un crédit mensuel pour tout film en 2D, 20 % de réduction sur la nourriture et les boissons, un accès illimité à des billets supplémentaires à 9,99 $, et aucune frais de commodité numérique. Le programme propose des crédits transférables pour les billets non utilisés et un accès anticipé aux projections. Les membres peuvent également passer à des formats premium comme SuperScreen, UltraScreen, RealD3D, IMAX, 4DX ou ScreenX. L'entreprise propose à la fois des abonnements mensuels à 9,99 $ et des adhésions annuelles à 109,89 $, incluant un mois gratuit.
Marcus Theatres (NYSE:MCS) hat den Marcus Movie Club ins Leben gerufen, ein neues monatliches Mitgliedsprogramm für 9,99 $. Mitglieder erhalten ein monatliches Guthaben für jeden 2D-Film, 20% Rabatt auf Speisen und Getränke, unbegrenzten Zugang zu zusätzlichen Tickets für 9,99 $ und keine digitalen Komfortgebühren. Das Programm bietet Übertragungscredits für nicht genutzte Tickets und frühen Zugang zu Vorführungen. Mitglieder können auch auf Premium-Formate wie SuperScreen, UltraScreen, RealD3D, IMAX, 4DX oder ScreenX upgraden. Das Unternehmen bietet sowohl monatliche Abonnements für 9,99 $ als auch jährliche Mitgliedschaften für 109,89 $ an, die einen kostenlosen Monat enthalten.
- Introduction of new revenue stream through subscription-based model
- Potential for increased concession sales through 20% discount incentive
- Customer retention strategy through rollover credits and membership benefits
- Reduced margin per ticket due to significant price reduction from regular rates
- Potential cannibalization of full-price ticket sales
Insights
The launch of Marcus Movie Club represents a strategic move in the competitive theater subscription landscape. At
The timing aligns with post-pandemic recovery efforts in the theater industry, where operators are seeking to rebuild consistent attendance patterns. This subscription model could help stabilize Marcus's revenue stream through recurring monthly fees while potentially increasing per-visit spending through the F&B discount incentive. The program's flexibility with friend/family pricing could also help capture larger group sales, particularly important during key holiday periods.
Get more at Marcus Theatres with a new monthly movie membership program that saves movie lovers over
“Going to the movies is a vital part of the human experience,” said Greg Marcus, chief executive officer of The Marcus Corporation. “People share movie theatre moments they’ll never forget with me every day. A great date, a holiday with family, the first time they took their child and they experienced mixing popcorn with candy – all these memories framed by standing in line for concessions, being dressed up as a favorite character, passing tissues to or laughing with the moviegoer next to you. I’m excited about the Marcus Movie Club because it’s about setting aside the time to make those memories affordably.”
With the holidays approaching fast, a Marcus Movie Club membership is the gift that keeps on giving, creating time spent together regularly at an affordable price. Moviegoers can subscribe or gift the Marcus Movie Club for
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241111961448/en/
Jenni Tetzlaff, Marcus Theatres
O: (414) 905-1529 C: (414) 429-0669
jennitetzlaff@marcustheatres.com
Source: The Marcus Corporation
FAQ
What are the benefits of Marcus Theatres (MCS) new Movie Club membership?
How much does Marcus Theatres (MCS) Movie Club membership cost?
Can Marcus Theatres (MCS) Movie Club credits be used for premium formats?
