MasterCraft Expands Dealer Network with Action Water Sports in Dallas-Fort Worth
MasterCraft Boat Company (NASDAQ: MCFT) has announced a strategic partnership with Action Water Sports as its newest authorized dealer in the Dallas-Fort Worth (DFW) market, which represents the largest towboat market in the United States. This expansion will provide local boating enthusiasts access to MasterCraft's complete lineup of boats, along with on-water demos and comprehensive service support.
The partnership aims to strengthen MasterCraft's market position by combining the company's nearly 60 years of boat-building excellence with Action Water Sports' commitment to customer service. Greg Miller, VP of Global Sales at MasterCraft, emphasized the strategic importance of expanding their presence in this vital market, while Lee Willams, Managing Partner of Action Water Sports, Texas, expressed enthusiasm about representing MasterCraft's innovative products in the region.
MasterCraft Boat Company (NASDAQ: MCFT) ha annunciato una partnership strategica con Action Water Sports come suo nuovo rivenditore autorizzato nel mercato di Dallas-Fort Worth (DFW), che rappresenta il mercato di rimorchiatori più grande degli Stati Uniti. Questa espansione fornirà agli appassionati locali di nautica accesso all'intera gamma di imbarcazioni MasterCraft, insieme a dimostrazioni in acqua e supporto completo per i servizi.
La partnership mira a rafforzare la posizione di mercato di MasterCraft combinando i quasi 60 anni di eccellenza nella costruzione di barche dell'azienda con l'impegno di Action Water Sports per il servizio clienti. Greg Miller, VP delle Vendite Globali di MasterCraft, ha sottolineato l'importanza strategica di espandere la loro presenza in questo mercato vitale, mentre Lee Willams, Partner Gestore di Action Water Sports, Texas, ha espresso entusiasmo riguardo alla rappresentanza dei prodotti innovativi di MasterCraft nella regione.
MasterCraft Boat Company (NASDAQ: MCFT) ha anunciado una asociación estratégica con Action Water Sports como su nuevo distribuidor autorizado en el mercado de Dallas-Fort Worth (DFW), que representa el mayor mercado de barcos remolcadores en los Estados Unidos. Esta expansión brindará a los entusiastas locales de la navegación acceso a la completa gama de barcos de MasterCraft, junto con demostraciones en el agua y un soporte de servicio integral.
La asociación tiene como objetivo fortalecer la posición de MasterCraft en el mercado al combinar los casi 60 años de excelencia en la construcción de barcos de la empresa con el compromiso de Action Water Sports con el servicio al cliente. Greg Miller, VP de Ventas Globales de MasterCraft, enfatizó la importancia estratégica de expandir su presencia en este mercado vital, mientras que Lee Willams, Socio Gerente de Action Water Sports, Texas, expresó su entusiasmo por representar los innovadores productos de MasterCraft en la región.
MasterCraft Boat Company (NASDAQ: MCFT)는 Action Water Sports와 전략적 파트너십을 체결했다고 발표했습니다. 이 파트너십은 미국에서 가장 큰 보트 시장인 달라스-포트워스(DFW) 지역의 최신 공인 대리점으로 수립되었습니다. 이번 확장을 통해 지역 보트 애호가들은 MasterCraft의 완벽한 보트 라인업을 이용할 수 있으며, 물에서의 시연과 종합적인 서비스 지원도 제공됩니다.
이 파트너십은 회사의 거의 60년간의 보트 제작 우수성과 Action Water Sports의 고객 서비스에 대한 헌신을 결합하여 MasterCraft의 시장 위치를 강화하는 것을 목표로 하고 있습니다. MasterCraft의 글로벌 판매 VP인 Greg Miller는 이 중요한 시장에서의 존재를 확장하는 전략적 중요성을 강조했고, Action Water Sports의 매니징 파트너인 Lee Willams는 이 지역에서 MasterCraft의 혁신적인 제품을 대표할 수 있게 되어 기쁘다고 표현했습니다.
MasterCraft Boat Company (NASDAQ: MCFT) a annoncé un partenariat stratégique avec Action Water Sports en tant que nouveau concessionnaire agréé sur le marché de Dallas-Fort Worth (DFW), qui représente le plus grand marché de remorqueurs aux États-Unis. Cette expansion donnera aux passionnés de navigation locaux un accès à l'ensemble de la gamme de bateaux MasterCraft, ainsi qu'à des démonstrations sur l'eau et un soutien complet en matière de services.
Ce partenariat vise à renforcer la position de marché de MasterCraft en combinant près de 60 ans d'excellence dans la construction de bateaux avec l'engagement d'Action Water Sports en matière de service à la clientèle. Greg Miller, VP des ventes mondiales chez MasterCraft, a souligné l'importance stratégique d'élargir leur présence sur ce marché vital, tandis que Lee Willams, associé directeur d'Action Water Sports, Texas, a exprimé son enthousiasme à représenter les produits innovants de MasterCraft dans la région.
MasterCraft Boat Company (NASDAQ: MCFT) hat eine strategische Partnerschaft mit Action Water Sports bekannt gegeben, die als neuer autorisierter Händler auf dem Markt Dallas-Fort Worth (DFW) fungiert, der den größten Markt für Schleppboote in den Vereinigten Staaten darstellt. Diese Expansion wird es lokalen Wassersport-Enthusiasten ermöglichen, auf die vollständige Produktreihe von MasterCraft-Boote zuzugreifen, zusammen mit Wasser-Demonstrationen und umfassender Servicunterstützung.
Die Partnerschaft zielt darauf ab, die Marktposition von MasterCraft zu stärken, indem fast 60 Jahre Bootsbaukompetenz des Unternehmens mit dem Engagement von Action Water Sports für den Kundenservice kombiniert werden. Greg Miller, VP für globalen Vertrieb bei MasterCraft, betonte die strategische Bedeutung der Expansion ihrer Präsenz in diesem wichtigen Markt, während Lee Willams, Geschäftsführer von Action Water Sports, Texas, seine Begeisterung zum Ausdruck brachte, die innovativen Produkte von MasterCraft in dieser Region zu vertreten.
- Strategic expansion into the largest towboat market in the US (Dallas-Fort Worth)
- Partnership with established dealer enhances market presence and distribution network
- Full product line availability with comprehensive service support in key market
- None.
Nation’s Largest Towboat Market Gains Premier Dealer, Bringing MasterCraft’s Industry-Leading Performance, Enhanced Technology and Unmatched Service to Local Boaters
VONORE, Tenn., Feb. 11, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the best-selling towboat brand, is proud to welcome Action Water Sports as the newest authorized MasterCraft dealer in the Dallas-Fort Worth (DFW) market – the largest towboat market in the United States. This strategic partnership ensures that local boating and watersports enthusiasts will have access to MasterCraft’s industry-leading performance, technology, and craftsmanship with its nearly 60 years of boat-building excellence.
With a shared commitment to quality, performance, and delivering best-in-class customer experiences, Action Water Sports will provide Dallas-area boaters with an unmatched level of service. As a premier dealership, Action Water Sports will offer MasterCraft’s full lineup of boats—the most expansive in the industry—along with on-water demos and comprehensive service and support, ensuring every customer enjoys an unparalleled boating experience.
“We are thrilled to welcome Action Water Sports to the MasterCraft family,” said Greg Miller, VP of Global Sales at MasterCraft Boat Company. “Their passion for watersports and reputation for excellence and dedication to customer service, align perfectly with MasterCraft’s core values and make them the perfect partner to expand our presence in such a vital market. Together, we look forward to helping more families create lasting memories on the water in the Dallas-Fort Worth area.”
The team at Action Water Sports is equally excited to bring MasterCraft’s industry-leading innovation and legendary performance to the region.
“We couldn’t be more excited to represent MasterCraft in Dallas-Fort Worth,” said Lee Willams, Managing Partner of Action Water Sports, Texas. “MasterCraft is known for setting the standard in performance and progression, and we’re eager to introduce customers to the best boats in the industry through on-water demos and unmatched customer support.”
With this new partnership, MasterCraft continues to strengthen its position as the leading towboat brand by expanding its dealer network in key markets and ensuring customers have access to the highest quality boats and superior customer service to deliver the ultimate on-water experience everywhere.
For more information on Action Water Sports and to schedule an on-water demo, visit www.awsboatstx.com or for more information on MasterCraft, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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