Ahead of International Women’s Day, MasterCraft Celebrates Five Years of Empowering Women with Nationwide “Let Her Rip” On-Water Campaign

Rhea-AI Summary

MasterCraft Boat Company (NASDAQ: MCFT) has announced its fifth annual 'Let Her Rip' campaign, expanding to seven locations nationwide in 2025. The initiative, revealed ahead of International Women's Day, features on-water clinics designed to empower women and girls in watersports.

The program, supported by Progressive Insurance® and Chevrolet, will return to Denver, Austin, Minneapolis, and Knoxville, while adding Hot Springs, Lake Tahoe, and Charlotte. Professional athletes, including World Champion wakeboarder Meagan Ethell, TV personality Alexa Score, and pro skier Ali Garcia, will lead complimentary clinics teaching boat driving, docking, and watersports techniques.

The tour schedule runs from May through July 2025:

• May 4 – Hot Springs, AR
• June 1 - Denver, CO
• June 5 - Knoxville, TN
• July 15 - Lake Tahoe, CA
• July 24 – Minneapolis, MN
• July 25 – Charlotte, NC
• July 25 - Austin, TX

With Support from Progressive Insurance® and the Power of Chevrolet’s Cutting-Edge Tow Vehicles, MasterCraft is Bringing ‘Let Her Rip’ to New and Returning Locations, Empowering More Women and Girls on the Water Than Ever Before

VONORE, Tenn., March 04, 2025 (GLOBE NEWSWIRE) -- Today, MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the best-selling towboat brand, announced the fifth annual ‘Let Her Rip’ campaign, a series of on-water clinics designed to inspire and empower women and girls of all ages to build confidence both in and behind the boat.

This year’s program will feature seven stops across the country. The “Let Her Rip” campaign returns to Denver, CO, Austin, TX, Minneapolis, MN, and Knoxville, TN, while adding Hot Springs, AR, Lake Tahoe, CA, and Charlotte, NC to the campaign. Announced ahead of International Women’s Day this Saturday, the 2025 ‘Let Her Rip’ campaign continues MasterCraft’s commitment to breaking down barriers and fostering inclusivity in watersports.

“Year after year, demand for these events continues to exceed expectations, with every stop filling up almost instantly. It’s incredible to see so many women eager to get out on the water alongside our talented female MasterCraft athletes,” said Krista Schipner, Vice President of Marketing for MasterCraft. “Watching women and girls across the country build confidence at the helm and push their limits on the water has been truly inspiring. With the support of amazing partners like Progressive and Chevrolet, we’re excited to expand to new markets in 2025 and empower even more women nationwide.”

Once again, MasterCraft will enlist its dealer network to host these complimentary clinics throughout the spring and summer, providing women and girls with the opportunity to build confidence on the water. Led by professional female MasterCraft athletes—including World Champion wakeboarder Meagan Ethell, TV personality and pro wakeboarder Alexa Score, and pro skier Ali Garcia—each clinic will offer expert coaching and hands-on instruction in boat driving, docking, and watersports techniques. The program ensures participants of all skill levels feel comfortable learning and honing their abilities both in and behind the boat.

For the second consecutive year, Progressive Insurance^® is powering the campaign, reinforcing its commitment to this female-focused initiative. With Progressive’s continued support, MasterCraft is bringing the program to new locations, giving more women and girls across the country the opportunity to participate.

The seven-stop tour kicks off in Hot Springs, AR, and runs from May through July. The full 2025 schedule is as follows:

• May 4 – Hot Springs, AR
• June 1 - Denver, CO
• June 5 - Knoxville, TN
• July 15 - Lake Tahoe, CA
• July 24 – Minneapolis, MN
• July 25 – Charlotte, NC
• July 25 - Austin, TX
  

“Five years later, I’m just as excited to work alongside fellow female athletes to inspire young girls and women to step outside their comfort zones, try something new, and experience the pure joy of getting up on a wakeboard,” said Meagan Ethell, world champion MasterCraft athlete. “I love the opportunity to meet girls from all over the country and connect over our shared passion for being on the water. It’s incredible to see how this sport brings people together, builds confidence, and creates unforgettable memories out on the lake.”

To learn more about MasterCraft, sign up for a Let Her Rip clinic, or to shop Let Her Rip apparel, visit https://www.mastercraft.com/let-her-rip-movement/ and follow along on Instagram, YouTube, X, and Facebook.

About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, Tenn., MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, and its three brands, visit: Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com

Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com

FAQ

What locations are included in MasterCraft's 2025 Let Her Rip campaign?

The 2025 campaign includes seven locations: Hot Springs (AR), Denver (CO), Knoxville (TN), Lake Tahoe (CA), Minneapolis (MN), Charlotte (NC), and Austin (TX), running from May through July.

What skills are taught at MasterCraft's Let Her Rip clinics?

The clinics offer expert coaching in boat driving, docking, and watersports techniques, led by professional female athletes including Meagan Ethell, Alexa Score, and Ali Garcia.

How much do MasterCraft's Let Her Rip clinics cost to attend?

The Let Her Rip clinics are offered complimentary through MasterCraft's dealer network during spring and summer 2025.

Who are the professional athletes leading MasterCraft's 2025 Let Her Rip clinics?

The clinics are led by World Champion wakeboarder Meagan Ethell, TV personality and pro wakeboarder Alexa Score, and professional skier Ali Garcia.

What companies are partnering with MasterCraft (MCFT) for the 2025 Let Her Rip campaign?

Progressive Insurance® is powering the campaign for the second consecutive year, while Chevrolet provides support with their tow vehicles.