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MasterCraft Announces 2025 Rule the Water Demo Tour, Featuring the All-New XStar Lineup

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MasterCraft Boat Holdings (NASDAQ: MCFT) has announced its 2025 Rule the Water Demo Tour, featuring 57 stops nationwide. The tour will showcase the company's new XStar lineup, which recently won the NMMA Innovation Award in the Towboat category at the Miami International Boat Show.

The 2025 XStar lineup includes 23-foot and new 25-foot models, featuring the innovative MasterCraft Aft Audio Experience (MAAX) - a comprehensive audio system with multiple speakers throughout the vessel. The boats also include the exclusive Z100 tower with power folding and dual switch stations.

The tour, partnering with Chevrolet Silverado, will allow attendees to test-drive the XStar lineup and explore MasterCraft's full range of boats, including the NXT, XT, and X-family lineups. Local MasterCraft dealerships will host the events, providing demonstrations and expert insights to potential customers.

MasterCraft Boat Holdings (NASDAQ: MCFT) ha annunciato il suo Tour Dimostrativo Rule the Water 2025, che prevede 57 tappe in tutto il paese. Il tour presenterà la nuova linea XStar dell'azienda, che ha recentemente vinto il premio NMMA Innovation Award nella categoria Towboat al Miami International Boat Show.

La linea XStar 2025 include modelli da 23 piedi e un nuovo modello da 25 piedi, dotati dell'innovativo MasterCraft Aft Audio Experience (MAAX) - un sistema audio completo con più altoparlanti distribuiti in tutta l'imbarcazione. Le barche includono anche l'esclusivo torre Z100 con piegatura elettrica e stazioni a doppio interruttore.

Il tour, in collaborazione con Chevrolet Silverado, permetterà ai partecipanti di provare la linea XStar ed esplorare l'intera gamma di imbarcazioni MasterCraft, comprese le linee NXT, XT e X-family. I concessionari locali MasterCraft ospiteranno gli eventi, offrendo dimostrazioni e approfondimenti esperti ai potenziali clienti.

MasterCraft Boat Holdings (NASDAQ: MCFT) ha anunciado su Tour Demostrativo Rule the Water 2025, que contará con 57 paradas en todo el país. El tour mostrará la nueva línea XStar de la compañía, que recientemente ganó el premio NMMA Innovation Award en la categoría Towboat en el Miami International Boat Show.

La línea XStar 2025 incluye modelos de 23 pies y un nuevo modelo de 25 pies, que cuentan con el innovador MasterCraft Aft Audio Experience (MAAX) - un sistema de audio integral con múltiples altavoces en toda la embarcación. Las embarcaciones también incluyen la exclusiva torre Z100 con plegado eléctrico y estaciones de doble interruptor.

El tour, en colaboración con Chevrolet Silverado, permitirá a los asistentes probar la línea XStar y explorar la gama completa de barcos MasterCraft, incluidas las líneas NXT, XT y X-family. Los concesionarios locales de MasterCraft albergarán los eventos, ofreciendo demostraciones y conocimientos expertos a los posibles clientes.

마스터크래프트 보트 홀딩스 (NASDAQ: MCFT)가 2025년 룰 더 워터 데모 투어를 발표했습니다. 이 투어는 전국적으로 57개의 정차 지점을 포함합니다. 투어에서는 최근 마이애미 국제 보트 쇼에서 Towboat 부문 NMMA 혁신상을 수상한 회사의 새로운 XStar 라인업을 선보일 예정입니다.

2025 XStar 라인업에는 23피트 및 새로운 25피트 모델이 포함되어 있으며, 혁신적인 마스터크래프트 후방 오디오 경험 (MAAX) - 선박 전체에 여러 스피커가 설치된 종합 오디오 시스템이 특징입니다. 보트에는 전동 접이식과 이중 스위치 스테이션이 있는 독점 Z100 타워도 포함되어 있습니다.

이번 투어는 쉐보레 실버라도와 협력하여 참가자들이 XStar 라인업을 시험 운전하고 NXT, XT 및 X-family 라인을 포함한 마스터크래프트의 전체 보트 범위를 탐색할 수 있도록 합니다. 지역 마스터크래프트 딜러들이 이벤트를 주최하여 잠재 고객에게 시연과 전문가의 통찰력을 제공합니다.

MasterCraft Boat Holdings (NASDAQ: MCFT) a annoncé sa Tournée Démonstrative Rule the Water 2025, qui comprendra 57 étapes à travers le pays. La tournée mettra en avant la nouvelle gamme XStar de l'entreprise, qui a récemment remporté le prix NMMA Innovation Award dans la catégorie Towboat au Miami International Boat Show.

La gamme XStar 2025 comprend des modèles de 23 pieds et un nouveau modèle de 25 pieds, dotés de l'innovant MasterCraft Aft Audio Experience (MAAX) - un système audio complet avec plusieurs haut-parleurs répartis dans toute l'embarcation. Les bateaux comprennent également la tour exclusive Z100 avec pliage électrique et stations à double interrupteur.

La tournée, en partenariat avec Chevrolet Silverado, permettra aux participants de tester la gamme XStar et d'explorer l'ensemble de la gamme de bateaux MasterCraft, y compris les gammes NXT, XT et X-family. Les concessionnaires locaux MasterCraft accueilleront les événements, offrant des démonstrations et des conseils d'experts aux clients potentiels.

MasterCraft Boat Holdings (NASDAQ: MCFT) hat seine 2025 Rule the Water Demo Tour angekündigt, die 57 Stopps im ganzen Land umfasst. Die Tour wird die neue XStar-Serie des Unternehmens präsentieren, die kürzlich den NMMA Innovation Award in der Kategorie Towboat auf der Miami International Boat Show gewonnen hat.

Die 2025 XStar-Serie umfasst 23-Fuß- und neue 25-Fuß-Modelle, die mit dem innovativen MasterCraft Aft Audio Experience (MAAX) ausgestattet sind – einem umfassenden Audiosystem mit mehreren Lautsprechern im gesamten Boot. Die Boote verfügen außerdem über den exklusiven Z100-Turm mit elektrischer Faltung und dualen Schaltstationen.

Die Tour, die in Partnerschaft mit Chevrolet Silverado durchgeführt wird, ermöglicht es den Teilnehmern, die XStar-Serie zu testen und das gesamte Sortiment von MasterCraft-Booten, einschließlich der NXT-, XT- und X-Familienlinien, zu erkunden. Lokale MasterCraft-Händler werden die Veranstaltungen ausrichten und potenziellen Kunden Demonstrationen und Experteneinblicke bieten.

Positive
  • Won prestigious NMMA Innovation Award at Miami International Boat Show
  • Expanded product line with new 25-foot XStar model
  • Strategic partnership with Chevrolet Silverado for nationwide tour
Negative
  • None.

Marking its Third Year the 57-Stop Nationwide Tour will also Showcase MasterCraft’s Full 2025 Lineup

VONORE, Tenn., March 25, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is hitting the road once again with its highly anticipated Rule the Water Demo Tour. This year’s tour will highlight the groundbreaking all-new XStar lineup, which was launched earlier this year, and offer customers the exclusive opportunity to experience the pinnacle of on-water performance firsthand. Recently, the XStar was honored with the prestigious NMMA Innovation Award in the Towboat category at the Miami International Boat Show (MIBS), one of the nation’s most renowned marine events. This recognition reinforces MasterCraft’s position as a leader in innovation.

The 2025 XStar lineup marks a bold evolution of MasterCraft’s iconic flagship model, delivering unmatched attitude, luxury, and innovation in a 23-and all-new 25-foot offering. With cutting-edge features, including the all-new MasterCraft Aft Audio Experience (MAAX) - a revolutionary transom audio system equipped with six subwoofers, 10 interior cockpit speakers, four tower speakers, and six transom speakers, the XStar delivers an immersive sound experience like never before. The exclusive Z100 tower, which features power folding with dual switch stations for effortless adjustment from the helm or swim platform. The XStar lineup exudes sophistication, seamlessly merging comfort, functionality, and contemporary design, making it a true standout. 

In partnership with Chevrolet Silverado, the Rule the Water Demo Tour will embark on a 57-stop journey across key markets, bringing the latest MasterCraft models directly to boating enthusiasts and families. As the brand with the largest lineup of boats in the industry, MasterCraft offers something for everyone, from the revolutionary new XStar models to the NXT, XT, and X-family lineups. Attendees will have the chance to test-drive the XStar lineup and explore MasterCraft’s full range of industry-leading boats, ensuring there is a perfect fit for every lifestyle.

Each stop on the tour will be hosted in collaboration with local MasterCraft dealerships, providing attendees with expert insights, hands-on demonstrations, and the chance to connect with fellow boating enthusiasts.

The first 20 stops for Rule the Water Tour are:

  • 4/12 - Austin, TX
  • 5/4 - Lebanon, TN
  • 4/12 - Orlando, FL
  • 5/10 - Charlotte, NC 
  • 4/13 - Dallas, TX
  • 5/10 - Knoxville, TN
  • 4/19 - Miami, FL
  • 5/10 - Cincinnati, OH
  • 4/19 - Albuquerque, NM
  • 5/10 - Sacramento, CA
  • 4/19 - Mesa, AZ
  • 5/16 - Kimberling City, MO
  • 4/26 - Riverside, CA
  • 5/17 - Altoona, AL
  • 4/27 - Colbert, OK
  • 5/17 - Indianapolis, IN
  • 5/3 - Hot Springs, AR
  • 5/17 - Las Vegas, NV
  • 5/3 - Memphis, TN
  • 5/17 - Atlanta, GA

The Rule the Water Tour is about bringing the MasterCraft experience straight to our consumers,” said Krista Schipner, MasterCraft’s Vice President of Marketing. “With the debut of the all-new XStar lineup alongside our full range of industry-leading boats, this year promises an unmatched on-water experience. Whether you’re a longtime MasterCraft owner or experiencing our boats for the first time, this is an incredible opportunity to see what sets MasterCraft apart.”

To see the full Rule the Water Demo Tour stop list, get more details, and to register for an event near you, visit https://www.mastercraft.com/rule-the-water-tour/ and follow along on InstagramYouTubeX, and Facebook.

About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, MasterCraft.com, CrestPontoonBoats.com, and BalisePontoonBoats.com

Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com


FAQ

What new features does the 2025 MasterCraft XStar lineup (MCFT) include?

The 2025 XStar includes the MAAX audio system with multiple speakers, Z100 power folding tower with dual switch stations, and comes in 23-foot and 25-foot models.

How many stops will MasterCraft's 2025 Rule the Water Demo Tour make?

The 2025 Rule the Water Demo Tour will make 57 stops across key markets nationwide.

What recent award did the MasterCraft XStar (MCFT) receive?

The XStar won the NMMA Innovation Award in the Towboat category at the 2025 Miami International Boat Show.

Which boat models will be available for testing during MasterCraft's 2025 Demo Tour?

The tour will showcase the new XStar lineup along with MasterCraft's NXT, XT, and X-family lineups.
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