MasterCraft Boats of Utah Expands to St. George, Bringing MasterCraft’s Premier Lineup of Towboats to Southern Utah
MasterCraft Boat Holdings (NASDAQ: MCFT) has announced the expansion of MasterCraft Boats of Utah into St. George, marking a strategic move to better serve the Southern Utah boating community. The new dealership will provide convenient service locations for existing customers and introduce the brand's premium towboats to new potential customers in the region.
MasterCraft Boats of Utah, a trusted dealer since 1999 with multiple Dealer of the Year and CSI awards, will offer comprehensive services including maintenance, repairs, pro shop, on-water demos, customer events, and boat storage at the new location. The expansion team brings over 100 years of combined industry experience.
The St. George location plans to host grand opening celebrations with demo days throughout summer, supported by a full digital advertising campaign and prominent I-15 signage. This expansion represents MasterCraft's strategic growth in key markets and commitment to strengthening its position as a leading towboat brand.
MasterCraft Boat Holdings (NASDAQ: MCFT) ha annunciato l'espansione di MasterCraft Boats of Utah a St. George, segnando una mossa strategica per servire meglio la comunità nautica del sud dello Utah. La nuova concessionaria offrirà punti di servizio comodi per i clienti attuali e introdurrà le barche trainate premium del marchio a nuovi potenziali clienti della regione.
MasterCraft Boats of Utah, concessionario di fiducia dal 1999 con numerosi premi Dealer of the Year e CSI, offrirà servizi completi tra cui manutenzione, riparazioni, pro shop, dimostrazioni in acqua, eventi per clienti e deposito barche presso la nuova sede. Il team dell'espansione vanta oltre 100 anni di esperienza combinata nel settore.
La sede di St. George prevede di organizzare celebrazioni per l'inaugurazione con giornate di demo durante tutta l'estate, supportate da una campagna pubblicitaria digitale completa e da una segnaletica visibile lungo la I-15. Questa espansione rappresenta la crescita strategica di MasterCraft in mercati chiave e il suo impegno a rafforzare la posizione come marchio leader di barche trainate.
MasterCraft Boat Holdings (NASDAQ: MCFT) ha anunciado la expansión de MasterCraft Boats of Utah en St. George, marcando un movimiento estratégico para atender mejor a la comunidad náutica del sur de Utah. La nueva concesionaria ofrecerá ubicaciones de servicio convenientes para los clientes actuales e introducirá las embarcaciones premium de remolque de la marca a nuevos clientes potenciales en la región.
MasterCraft Boats of Utah, un concesionario de confianza desde 1999 con múltiples premios Dealer of the Year y CSI, ofrecerá servicios completos que incluyen mantenimiento, reparaciones, tienda profesional, demostraciones en el agua, eventos para clientes y almacenamiento de embarcaciones en la nueva ubicación. El equipo de expansión aporta más de 100 años de experiencia combinada en la industria.
La ubicación en St. George planea celebrar una gran apertura con días de demostración durante todo el verano, apoyada por una campaña publicitaria digital completa y señalización destacada en la I-15. Esta expansión representa el crecimiento estratégico de MasterCraft en mercados clave y su compromiso de fortalecer su posición como marca líder en embarcaciones de remolque.
MasterCraft Boat Holdings (NASDAQ: MCFT)는 유타 주 세인트 조지에 MasterCraft Boats of Utah 지점을 확장한다고 발표했습니다. 이는 남부 유타 보트 커뮤니티에 더 나은 서비스를 제공하기 위한 전략적 조치입니다. 새 딜러십은 기존 고객들에게 편리한 서비스 위치를 제공하고, 이 지역의 잠재 신규 고객들에게 브랜드의 프리미엄 견인 보트를 소개할 예정입니다.
1999년부터 신뢰받는 딜러인 MasterCraft Boats of Utah는 여러 차례 Dealer of the Year 및 CSI 상을 수상했으며, 새 지점에서 유지보수, 수리, 프로샵, 수상 시연, 고객 행사, 보트 보관 등 종합 서비스를 제공할 것입니다. 확장 팀은 총 100년 이상의 업계 경험을 보유하고 있습니다.
세인트 조지 지점은 여름 내내 시연 행사를 포함한 그랜드 오프닝 축하 행사를 계획 중이며, 전면적인 디지털 광고 캠페인과 I-15 고속도로의 눈에 띄는 간판 지원을 받을 예정입니다. 이번 확장은 주요 시장에서 MasterCraft의 전략적 성장과 견인 보트 브랜드로서의 입지 강화를 의미합니다.
MasterCraft Boat Holdings (NASDAQ : MCFT) a annoncé l'expansion de MasterCraft Boats of Utah à St. George, marquant une démarche stratégique pour mieux servir la communauté nautique du sud de l'Utah. La nouvelle concession offrira des points de service pratiques pour les clients existants et présentera les bateaux remorqués haut de gamme de la marque à de nouveaux clients potentiels dans la région.
MasterCraft Boats of Utah, concessionnaire de confiance depuis 1999, récompensé à plusieurs reprises par les prix Dealer of the Year et CSI, proposera des services complets incluant l'entretien, les réparations, la boutique pro, des démonstrations sur l'eau, des événements clients et le stockage de bateaux dans ce nouvel emplacement. L'équipe d'expansion cumule plus de 100 ans d'expérience dans le secteur.
Le site de St. George prévoit d'organiser des célébrations d'ouverture avec des journées de démonstration tout au long de l'été, soutenues par une campagne publicitaire digitale complète et une signalisation visible sur l'I-15. Cette expansion illustre la croissance stratégique de MasterCraft sur des marchés clés et son engagement à renforcer sa position de marque leader dans les bateaux remorqués.
MasterCraft Boat Holdings (NASDAQ: MCFT) hat die Expansion von MasterCraft Boats of Utah nach St. George angekündigt, was einen strategischen Schritt darstellt, um die Bootscommunity im südlichen Utah besser zu bedienen. Das neue Autohaus wird bequeme Service-Standorte für bestehende Kunden bieten und die Premium-Zugboote der Marke neuen potenziellen Kunden in der Region vorstellen.
MasterCraft Boats of Utah, ein vertrauenswürdiger Händler seit 1999 mit mehreren Dealer of the Year- und CSI-Auszeichnungen, wird umfassende Dienstleistungen anbieten, darunter Wartung, Reparaturen, Pro-Shop, Vorführungen auf dem Wasser, Kundenveranstaltungen und Bootsaufbewahrung am neuen Standort. Das Expansionsteam bringt über 100 Jahre kombinierte Branchenerfahrung mit.
Der Standort St. George plant eine große Eröffnungsfeier mit Demo-Tagen während des Sommers, unterstützt durch eine umfassende digitale Werbekampagne und gut sichtbare Beschilderung entlang der I-15. Diese Expansion steht für MasterCrafts strategisches Wachstum in wichtigen Märkten und das Engagement, seine Position als führende Zugbootmarke zu stärken.
- Strategic expansion into growing Southern Utah market
- Established dealer with proven track record (multiple awards since 1999)
- Team brings over 100 years of combined industry experience
- Year-round boating climate supports continuous business operations
- None.
New St. George Dealership Location to Deliver MasterCraft’s Unmatched Service and Industry-Leading Performance to Local Boaters
VONORE, Tenn., April 17, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the best-selling towboat brand, is proud to announce the expansion of MasterCraft Boats of Utah into St. George, Utah. This strategic move provides current MasterCraft customers with a more convenient service location, eliminating the need to travel to Salt Lake City, while also giving new and potential customers access to the brand’s industry-leading performance, technology, and craftsmanship.
The expansion highlights MasterCraft Boats of Utah’s dedication to delivering an elevated boating experience. With a thriving boating community and a climate that fosters year-round on-water enjoyment, St. George presents an ideal opportunity for MasterCraft to strengthen its presence and better serve enthusiasts in the region.
A trusted MasterCraft dealer since 1999, MasterCraft Boats of Utah was drawn to the brand’s relentless innovation, superior customer experience, and unparalleled reputation. Over the past two decades, the dealership has earned multiple Dealer of the Year awards, Best Boat Show Display honors, and several CSI (Customer Satisfaction Index) awards. With a team boasting over 100 years of combined industry experience, they are committed to providing expert guidance, top-tier service, and a premium ownership experience.
In addition to boat sales, the new MasterCraft St. George location will offer comprehensive services, including maintenance and repairs, a pro shop, on-water demos, customer events, and boat storage. Staffed by industry leaders and MasterCraft experts, this location is poised to become a premier destination for boaters in southern Utah.
"MasterCraft Boats of Utah has been a trusted partner for decades, and their expansion into St. George is a testament to their commitment to delivering best-in-class service and expertise to the region," said Greg Miller, VP of Global Sales at MasterCraft. "Southern Utah's growing boating community is the perfect fit for MasterCraft, and we are excited to see more families and enthusiasts experience our industry-leading innovation and performance on the water."
To introduce MasterCraft to the local market, MasterCraft Boats of Utah plans to host grand opening celebrations both at the store and on the lake, featuring demo days throughout the summer and community meet-and-greets. A full digital advertising campaign, including email marketing, Google ads, and social media outreach, will drive awareness, while prominent signage visible from I-15 will further establish the St. George location as a go-to destination for boating enthusiasts.
“With a shared passion for watersports and a dedication to customer service, we are thrilled to expand our footprint in St. George,” said Rusty Steele, General Manager of MasterCraft Boats of Utah. “Our customer base has always spanned the state, and with the growing market in southern Utah, this expansion allows us to better serve our customers while increasing MasterCraft’s market share across the region.”
With this expansion, MasterCraft continues to strengthen its position as the leading towboat brand by growing its dealer network in key markets. Ensuring customers have access to the highest quality boats and superior customer service remains the brand’s top priority, and with MasterCraft Boats of Utah, boaters in St. George can expect nothing less than the ultimate on-water experience.
For more information on MasterCraft Boats of Utah or to schedule an on-water demo, visit https://www.mastercraftutah.com or for more information on MasterCraft, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest and Balise. For more information about MasterCraft Boat Holdings, please visit www.Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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