MasterCraft Names Industry Veteran, Mike O’Connell, as President of Pontoon Segment
MasterCraft Boat Holdings (NASDAQ: MCFT) has appointed Mike O'Connell as President of its Pontoon Segment, effective immediately. O'Connell, currently Senior Vice President of Operational Excellence, will maintain this role while taking on additional responsibilities. He succeeds George Steinbarger, who has left the company.
O'Connell brings nearly 40 years of marine industry experience, including previous roles as President of Godfrey pontoons and Hurricane deck boats, and leadership positions at Brunswick, Genmar, and Yamaha. He joined MasterCraft in 2023 as President of Aviara Boats.
CEO Brad Nelson emphasized O'Connell's critical role in positioning the Crest and Balise brands during a challenging retail environment as they approach the summer selling season. O'Connell expressed enthusiasm about leading the Pontoon segment, highlighting Crest's industry leadership and the potential of the newly launched Balise product line.
MasterCraft Boat Holdings (NASDAQ: MCFT) ha nominato Mike O'Connell come Presidente del suo Segmento Pontoon, con effetto immediato. O'Connell, attualmente Vicepresidente Senior per l'Eccellenza Operativa, manterrà questo ruolo mentre assumerà ulteriori responsabilità. Succede a George Steinbarger, che ha lasciato l'azienda.
O'Connell porta con sé quasi 40 anni di esperienza nel settore marittimo, inclusi ruoli precedenti come Presidente dei pontoni Godfrey e delle barche da ponte Hurricane, e posizioni di leadership presso Brunswick, Genmar e Yamaha. È entrato a far parte di MasterCraft nel 2023 come Presidente di Aviara Boats.
Il CEO Brad Nelson ha sottolineato il ruolo fondamentale di O'Connell nel posizionare i marchi Crest e Balise in un ambiente retail difficile mentre si avvicinano alla stagione estiva delle vendite. O'Connell ha espresso entusiasmo per la guida del segmento Pontoon, evidenziando la leadership di Crest nel settore e il potenziale della nuova linea di prodotti Balise.
MasterCraft Boat Holdings (NASDAQ: MCFT) ha nombrado a Mike O'Connell como Presidente de su Segmento de Pontones, con efecto inmediato. O'Connell, actualmente Vicepresidente Senior de Excelencia Operativa, mantendrá este cargo mientras asume responsabilidades adicionales. Sucede a George Steinbarger, quien ha dejado la empresa.
O'Connell aporta casi 40 años de experiencia en la industria marina, incluidos roles anteriores como Presidente de los pontones Godfrey y las embarcaciones de cubierta Hurricane, así como posiciones de liderazgo en Brunswick, Genmar y Yamaha. Se unió a MasterCraft en 2023 como Presidente de Aviara Boats.
El CEO Brad Nelson enfatizó el papel crítico de O'Connell en el posicionamiento de las marcas Crest y Balise durante un entorno minorista desafiante a medida que se acerca la temporada de ventas de verano. O'Connell expresó entusiasmo por liderar el segmento de Pontones, destacando el liderazgo de Crest en la industria y el potencial de la recién lanzada línea de productos Balise.
MasterCraft Boat Holdings (NASDAQ: MCFT)는 Mike O'Connell을 즉시 발효되는 수륙 양용 보트 부문 사장으로 임명했습니다. 현재 운영 우수성 수석 부사장인 O'Connell은 이 역할을 유지하면서 추가 책임을 맡게 됩니다. 그는 회사를 떠난 George Steinbarger의 후임입니다.
O'Connell은 Godfrey 수륙 양용 보트와 Hurricane 갑판 보트의 사장으로 재직했던 경험을 포함하여 해양 산업에서 거의 40년의 경험을 보유하고 있습니다. 그는 Brunswick, Genmar 및 Yamaha에서 리더십 직책을 역임했습니다. 그는 2023년 Aviara Boats의 사장으로 MasterCraft에 합류했습니다.
CEO Brad Nelson은 O'Connell이 여름 판매 시즌을 앞두고 어려운 소매 환경에서 Crest 및 Balise 브랜드의 위치를 정립하는 데 중요한 역할을 한다고 강조했습니다. O'Connell은 Crest의 산업 리더십과 새로 출시된 Balise 제품 라인의 잠재력을 강조하며 수륙 양용 보트 부문을 이끌게 되어 기쁘다고 전했습니다.
MasterCraft Boat Holdings (NASDAQ: MCFT) a nommé Mike O'Connell au poste de Président de son Segment Ponton, avec effet immédiat. O'Connell, actuellement Vice-Président Senior de l'Excellence Opérationnelle, conservera ce rôle tout en assumant des responsabilités supplémentaires. Il succède à George Steinbarger, qui a quitté l'entreprise.
O'Connell apporte près de 40 ans d'expérience dans l'industrie marine, ayant occupé des postes précédents en tant que Président des pontons Godfrey et des bateaux à pont Hurricane, ainsi que des postes de direction chez Brunswick, Genmar et Yamaha. Il a rejoint MasterCraft en 2023 en tant que Président d'Aviara Boats.
Le PDG Brad Nelson a souligné le rôle crucial d'O'Connell dans le positionnement des marques Crest et Balise dans un environnement de vente au détail difficile à l'approche de la saison des ventes estivales. O'Connell a exprimé son enthousiasme à l'idée de diriger le segment Ponton, mettant en avant le leadership de Crest dans l'industrie et le potentiel de la nouvelle gamme de produits Balise.
MasterCraft Boat Holdings (NASDAQ: MCFT) hat Mike O'Connell mit sofortiger Wirkung zum Präsidenten seines Pontonsegments ernannt. O'Connell, der derzeit Senior Vice President für operative Exzellenz ist, wird diese Rolle beibehalten und zusätzliche Verantwortlichkeiten übernehmen. Er folgt auf George Steinbarger, der das Unternehmen verlassen hat.
O'Connell bringt fast 40 Jahre Erfahrung in der Marineindustrie mit, einschließlich vorheriger Positionen als Präsident von Godfrey-Pontons und Hurricane-Deckbooten sowie Führungspositionen bei Brunswick, Genmar und Yamaha. Er trat 2023 als Präsident von Aviara Boats in das Unternehmen MasterCraft ein.
CEO Brad Nelson betonte die entscheidende Rolle von O'Connell bei der Positionierung der Crest- und Balise-Marken in einem herausfordernden Einzelhandelsumfeld, während sich die Sommerverkaufszeit nähert. O'Connell äußerte Begeisterung darüber, das Pontonsegment zu leiten, und hob die Branchenführerschaft von Crest sowie das Potenzial der neu eingeführten Balise-Produktlinie hervor.
- Appointment of experienced industry veteran (40 years) to lead Pontoon segment
- Strategic positioning ahead of critical summer selling season
- Leadership consolidation with dual role maintaining operational excellence oversight
- Facing challenged retail environment
- Executive departure (George Steinbarger)
VONORE, Tenn., Feb. 24, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) (“MasterCraft” or the “Company”), today announced that Mike O’Connell, Senior Vice President of Operational Excellence will take on the additional role of President of the Company’s Pontoon Segment, effective immediately. Mr. O’Connell succeeds George Steinbarger, who has departed the Company.
A nearly 40-year veteran of the marine industry, Mike is well-prepared to lead our Pontoon segment. He is a proven leader who has been leading boat companies for decades. Mike joined MasterCraft in 2023 as President of Aviara Boats. As part of his background, he was President of Godfrey pontoons and Hurricane deck boats, as well as running various boat operations for Brunswick, Genmar, and Yamaha.
“At MasterCraft, we pride ourselves on the depth and talent of our management team and we are pleased to have an executive of Mike’s caliber on deck to lead our Pontoon segment,” said Brad Nelson, Chief Executive Officer of MasterCraft. “As we continue to navigate a challenged retail environment, Mike will play a critical role in positioning our Crest and Balise brands to capitalize on consumer interest as we enter the critical summer selling season. I would also like to thank George Steinbarger for his service to the company and many contributions during his time here. We wish him well.”
“Crest is a pontoon industry leader, and our newly launched Balise product line brings high potential. This is a very dynamic time for the industry, and I am honored to lead our Pontoon segment as we position our brands for long-term growth and success,” said O’Connell. “I am energized and looking forward to working with the team to execute on our go-to-market initiatives in the upcoming summer selling season.”
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Forward-Looking Statements
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Investor Contact:
MasterCraft Boat Holdings, Inc.
John Zelenak
Manager of Treasury & Investor Relations
Email: investorrelations@mastercraft.com
FAQ
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