MasterCraft Boat Company Announces Partnership with General Motors, Naming Chevrolet Silverado its Official Truck & Tow Vehicle
MasterCraft Boat Company has announced an exclusive partnership with General Motors, naming Chevrolet Silverado as its Official Truck & Tow Vehicle for 2025 and beyond. The collaboration builds on MasterCraft's existing relationship with Ilmor Marine, which uses GM's marine technology.
As part of the deal, MasterCraft will receive eight Chevrolet Silverado 2500HD trucks for use at various events, including 32 boat shows and 51 Rule The Water Tour stops. The partnership highlights the technical synergy between the companies, particularly in the 5.3L GDI HO engine used in MasterCraft boats, which is adapted from Silverado's engine by Ilmor to meet marine requirements while maintaining reliability and power.
MasterCraft Boat Company ha annunciato una partnership esclusiva con General Motors, nominando Chevrolet Silverado come il suo Veicolo Ufficiale per il Trasporto e il Traino per il 2025 e oltre. Questa collaborazione si basa sulla relazione esistente di MasterCraft con Ilmor Marine, che utilizza la tecnologia marina di GM.
Come parte dell'accordo, MasterCraft riceverà otto camion Chevrolet Silverado 2500HD da utilizzare in vari eventi, tra cui 32 mostre nautiche e 51 appuntamenti del Rule The Water Tour. La partnership sottolinea la sinergia tecnica tra le aziende, in particolare nel motore 5.3L GDI HO utilizzato nelle barche MasterCraft, che è stato adattato dal motore del Silverado da Ilmor per soddisfare i requisiti marini pur mantenendo affidabilità e potenza.
MasterCraft Boat Company ha anunciado una asociación exclusiva con General Motors, nombrando a Chevrolet Silverado como su Vehículo Oficial de Carga y Remolque para 2025 y más allá. La colaboración se basa en la relación existente de MasterCraft con Ilmor Marine, que utiliza la tecnología marina de GM.
Como parte del acuerdo, MasterCraft recibirá ocho camionetas Chevrolet Silverado 2500HD para usar en diversos eventos, incluyendo 32 ferias náuticas y 51 paradas del Rule The Water Tour. La asociación destaca la sinergia técnica entre las compañías, particularmente en el motor 5.3L GDI HO utilizado en las embarcaciones MasterCraft, que fue adaptado del motor del Silverado por Ilmor para cumplir con los requisitos marinos mientras se mantiene la fiabilidad y la potencia.
마스터크래프트 보트 컴퍼니는 제너럴 모터스와 독점 파트너십을 발표하며 쉐보레 실버라도를 2025년 및 그 이후의 공식 트럭 및 견인 차량으로 지정했습니다. 이번 협력은 GM의 해양 기술을 사용하는 일모어 마린과의 마스터크래프트의 기존 관계를 기반으로 하고 있습니다.
계약의 일환으로 마스터크래프트는 다양한 행사에서 사용할 수 있는 쉐보레 실버라도 2500HD 트럭 8대를 받게 됩니다. 여기에는 32개의 보트 쇼와 51개의 룰 더 워터 투어 정류장이 포함됩니다. 이번 파트너십은 두 회사 간의 기술적 시너지를 강조하며, 특히 마스터크래프트 보트에 사용되는 5.3L GDI HO 엔진은 일모어에 의해 해양 요구 사항을 충족하도록 실버라도의 엔진에서 조정되어 신뢰성과 힘을 유지합니다.
MasterCraft Boat Company a annoncé un partenariat exclusif avec General Motors, désignant Chevrolet Silverado comme son véhicule officiel de transport et de remorque pour 2025 et au-delà. Cette collaboration s'appuie sur la relation existante de MasterCraft avec Ilmor Marine, qui utilise la technologie marine de GM.
Dans le cadre de l'accord, MasterCraft recevra huit camions Chevrolet Silverado 2500HD à utiliser lors de divers événements, y compris 32 salons nautiques et 51 étapes de la tournée Rule The Water. Le partenariat souligne la synergie technique entre les entreprises, en particulier dans le moteur 5.3L GDI HO utilisé dans les bateaux MasterCraft, qui a été adapté du moteur du Silverado par Ilmor pour répondre aux exigences marines tout en maintenant fiabilité et puissance.
MasterCraft Boat Company hat eine exklusive Partnerschaft mit General Motors bekannt gegeben und Chevrolet Silverado als sein offizielles Fahrzeug für Transport und Anhängerverwendung für 2025 und darüber hinaus benannt. Diese Zusammenarbeit baut auf der bestehenden Beziehung von MasterCraft zu Ilmor Marine auf, das die marine Technologie von GM nutzt.
Im Rahmen des Deals erhält MasterCraft acht Chevrolet Silverado 2500HD-Trucks für verschiedene Veranstaltungen, darunter 32 Bootsausstellungen und 51 Stopps der Rule The Water Tour. Die Partnerschaft hebt die technische Synergie zwischen den Unternehmen hervor, insbesondere im 5.3L GDI HO-Motor, der in MasterCraft-Booten verwendet wird und von Ilmor aus dem Motor des Silverado angepasst wurde, um marine Anforderungen zu erfüllen und gleichzeitig Zuverlässigkeit und Leistung zu gewährleisten.
- Strategic partnership with major automotive manufacturer GM/Chevrolet enhances brand visibility
- Acquisition of eight new Silverado 2500HD trucks for marketing events
- Expanded presence at 32 boat shows and 51 tour stops strengthens market reach
- None.
Insights
This strategic partnership between MasterCraft and GM's Chevrolet division represents a significant marketing opportunity that could enhance both brands' market presence. The collaboration leverages natural synergies, as 8 Chevrolet Silverado 2500HD trucks will be deployed across 32 boat shows and 51 Rule The Water Tour stops, creating substantial brand visibility touchpoints.
The technical alignment between MasterCraft's 5.3L GDI HO marine engines and Silverado's powertrain demonstrates deep integration beyond mere marketing. This partnership could strengthen MasterCraft's position in the premium performance boat segment while providing Chevrolet access to an affluent customer base of boat owners who require high-performance towing vehicles.
The extensive event presence planned for 2025 suggests a significant marketing investment that could drive increased brand awareness and potentially impact sales for both companies in their respective markets.
The technical integration between MasterCraft's marine engines and Chevrolet's automotive technology showcases an impressive engineering collaboration. The adaptation of the 5.3L GDI HO engine for marine use by Ilmor demonstrates sophisticated powertrain engineering, with specific modifications to critical systems like exhaust, cooling and charging while maintaining the core performance characteristics.
The direct injection technology implementation in marine applications indicates advanced fuel management capabilities, which is important for performance and efficiency in marine environments. This technical synergy between automotive and marine applications represents a significant engineering achievement, potentially leading to future innovations in both sectors.
Exclusive Partnership Unites Two Performance Leaders to Deliver Innovation, Reliability, and Unmatched Memories From Driveway to Dock
VONORE, Tenn., Dec. 10, 2024 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, the world’s top-selling towboat brand, is proud to announce an exclusive partnership with General Motors, naming Chevrolet Silverado as its “Official Truck & Tow Vehicle” for 2025 and beyond. Building on MasterCraft’s longstanding collaboration with Ilmor Marine, powered by GM’s marine technology, this partnership reflects a shared commitment to innovation, leveraging cutting-edge engineering to deliver unmatched power and reliability.
The collaboration with Chevrolet will provide comprehensive support for MasterCraft's premier initiatives, elevating brand presence and customer engagement throughout the year. As part of the partnership, MasterCraft will receive eight state-of-the-art Chevrolet Silverado 2500HD trucks, which will be prominently featured at marquee events and activations. These include 32 boat shows, 51 stops of the Rule The Water Tour, the prestigious Barrett-Jackson Scottsdale auction, Let Her Rip Powered by Progressive clinics, the American Century Championship Golf Tournament in Lake Tahoe, Calif., and various dealer-facing programs.
“MasterCraft is excited to partner with Chevrolet, as both our brands are committed to providing customers with unmatched performance and reliability. This collaboration is a perfect example of that synergy," said Krista Schipner, MasterCraft Vice President of Marketing. “From the Chevrolet Silverado trucks enhancing our premier events to the shared engineering that connects Silverado with our boats, this partnership underscores our shared mission of empowering customers to make the most of their adventures and build unforgettable memories."
MasterCraft and Chevrolet exemplify a shared commitment to cutting-edge technology and performance, highlighted by the connection between the 5.3L GDI HO engine in MasterCraft boats and the Chevrolet Silverado. Nearly identical to the available 5.3L engine under the hood of the LD Silverado, the marine version is adapted by Ilmor—MasterCraft’s exclusive engine partner—to meet the unique demands of boating, with modifications to its exhaust, cooling, and charging systems while retaining the proven reliability and power Silverado owners expect.
The 5.3L GDI HO engine incorporates advanced technologies like Direct Injection, delivering responsive and efficient performance on the water. With Ilmor’s expertise, honed through decades of automotive racing, the result is an engine that seamlessly bridges land and water, allowing customers to enjoy unmatched power and reliability.
“Chevrolet’s partnership with MasterCraft is a natural fit,” said Steven Majoros, Chief Marketing Officer, Chevrolet. “Silverado’s proven power and dependability make it the ideal choice to complement MasterCraft’s industry-leading boats. Both brands set the benchmark for performance and reliability, and this collaboration will allow us to showcase that at a host of premier events across the country.”
For more information, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook. For more information on 2025 Chevrolet Silverado HD vehicles, visit https://www.chevrolet.com/trucks/silverado/2500hd-3500hd.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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