MasterCraft Announces the All-New 2021 ProStar

Rhea-AI Summary

MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings (NASDAQ: MCFT), has unveiled the next generation of the ProStar for the 2021 model year. This ski boat features advanced technology and a new proprietary hull design aimed at enhancing performance and comfort. Key features include a four-fin system for improved tracking, a 10” command center screen, and a focus on quiet construction. The new ProStar seeks to set a new standard in the three-event skiing category, catering to enthusiasts and professionals alike.

Positive

• Launch of the next generation ProStar ski boat for 2021.
• Advanced technology and proprietary hull design enhance tracking and steering.
• Upgraded command center with a 10” screen and new software.
• Focus on quality and comfort features expected to attract more customers.

Negative

• None.

VONORE, Tenn., June 24, 2020 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holding’s Inc.’s subsidiary (NASDAQ: MCFT), today announced the launch of the next generation of the iconic ProStar for the 2021 model year. The latest iteration is engineered with advanced technology which allows for thoughtfully integrated features that cater not just to the skier behind the boat, but to the driver and crew as well.

For the new ProStar, MasterCraft focused on maintaining its renowned wake size and softness while developing a new proprietary hull and four-fin system for exceptional tracking and precise steering control. Combined with an optimized command center featuring a 10” screen with new three-event software, a new construction process for a quieter and sturdier ride, as well as other upgraded comfort and usability features, the 2021 ProStar aims to revolutionize waterskiing like it did more than 50 years ago.

“For 2021, we built an entirely new paradigm of ski boat that delivers unprecedented precision control and performance details that passionate waterski enthusiasts demand, and continue to expect from MasterCraft,” MasterCraft’s CEO Fred Brightbill said. “The new ProStar is thoughtfully crafted inside and out, staying true to our heritage while elevating our best-in-class three-event ski boat reputation for the professional skier, recreational skier and drivers, alike.”

“The 2021 ProStar undoubtably sets a new precedent for ski boats in the three-event arena,” world record holder and MasterCraft Corporate Athlete Freddy Krueger said. “The new ProStar is remarkably minimalistic while maintaining the high-quality fit, finish and performance people expect from MasterCraft. It’s proprietary hull rails, four fins, motorbox design, 10” screen with new three event software and more, have made it truly unlike any other ski boat on the market. We are excited to see how it will propel the sport of waterskiing in the future.”

For more information about the new ProStar’s details that deliver, please visit www.mastercraft.com/prostar.

About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than four decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf and luxury performance powerboats.

About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its four wholly owned brands, MasterCraft, NauticStar, Crest and Aviara Boats. Through these four brands, MasterCraft Boat Holdings has leading market share positions in three of the fastest-growing segments of the powerboat industry – performance sport boats, outboard saltwater fishing, pontoon boats - while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit http://investors.mastercraft.com/, www.MasterCraft.com, www.NauticStarBoats.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.

MasterCraft Marketing Contact:
Natalie Childress
(423) 884-7731
Natalie.Childress@mastercraft.com 

Investor Contact:
MasterCraft Boat Holdings, Inc.
George Steinbarger
Chief Revenue Officer
(423) 884-7141
George.Steinbarger@mastercraft.com 

FAQ

What new features does the MasterCraft ProStar 2021 offer?

The 2021 MasterCraft ProStar features advanced technology including a proprietary hull design, a four-fin system for better tracking, and a 10” command center screen with new software.

How does the new ProStar aim to change waterskiing?

The 2021 ProStar aims to revolutionize waterskiing with enhanced precision control, upgraded comfort, and usability features that cater to both the skier and the driver.

What is the significance of the launch for MasterCraft Boat Holdings?

The launch of the new ProStar reinforces MasterCraft's position in the market as an innovator in the ski boat industry, potentially driving sales and enhancing brand reputation.

When was the new ProStar announced?

The new ProStar was announced on June 24, 2020.