MediaAlpha and Insurify Extend Publishing Partnership with New Multi-Year Agreement
MediaAlpha (NYSE: MAX) and Insurify have extended their publishing partnership with a new multi-year agreement. This collaboration allows MediaAlpha's programmatic customer acquisition platform to connect leading auto and home insurance carriers with Insurify's high-intent shoppers. The partnership, which began in 2015, has contributed to Insurify's business growth of over $200 billion in insurance policy sales.
As the auto insurance market recovers, MediaAlpha aims to help Insurify scale rapidly to meet growing demand from carriers transitioning to digital direct-to-consumer distribution. Insurify, one of MediaAlpha's largest supply partners, enables carriers to market to a diverse mix of highly qualified insurance shoppers, supporting its mission to empower consumers in finding the best insurance policies.
MediaAlpha (NYSE: MAX) e Insurify hanno esteso la loro partnership editoriale con un nuovo accordo pluriennale. Questa collaborazione consente alla piattaforma di acquisizione clienti programmatica di MediaAlpha di connettere i principali fornitori di assicurazioni auto e casa con gli acquirenti ad alta intenzione di acquisto di Insurify. La partnership, che è iniziata nel 2015, ha contribuito alla crescita del business di Insurify con oltre 200 miliardi di dollari in vendite di polizze assicurative.
Man mano che il mercato delle assicurazioni auto si riprende, MediaAlpha mira ad aiutare Insurify a scalare rapidamente per soddisfare la crescente domanda da parte dei fornitori che si stanno spostando verso una distribuzione digitale diretta al consumatore. Insurify, uno dei più grandi partner fornitori di MediaAlpha, consente ai fornitori di commercializzare a un mix diversificato di acquirenti di assicurazioni altamente qualificati, sostenendo la sua missione di aiutare i consumatori a trovare le migliori polizze assicurative.
MediaAlpha (NYSE: MAX) e Insurify han ampliado su asociación de publicación con un nuevo acuerdo de varios años. Esta colaboración permite que la plataforma programática de adquisición de clientes de MediaAlpha conecte a los principales proveedores de seguros de auto y hogar con los compradores de alta intención de Insurify. La asociación, que comenzó en 2015, ha contribuido al crecimiento del negocio de Insurify con más de $200 mil millones en ventas de pólizas de seguros.
A medida que el mercado de seguros de auto se recupera, MediaAlpha tiene como objetivo ayudar a Insurify a crecer rápidamente para satisfacer la creciente demanda de los proveedores que están en transición hacia la distribución digital directa al consumidor. Insurify, uno de los mayores socios proveedores de MediaAlpha, permite a los proveedores comercializarse a una mezcla diversa de compradores de seguros altamente calificados, apoyando su misión de empoderar a los consumidores a encontrar las mejores pólizas de seguros.
미디어알파(MediaAlpha) (NYSE: MAX)와 인슈리파이(Insurify)는 출판 파트너십을 확대했다고 발표했습니다. 이 새로운 다년 계약은 미디어알파의 프로그램 고객 획득 플랫폼이 인슈리파이의 높은 구매 의도를 가진 소비자들과 주요 자동차 및 주택 보험사들을 연결할 수 있게 합니다. 2015년에 시작된 이 파트너십은 인슈리파이의 보험 정책 판매 증가에 2000억 달러 이상을 기여했습니다.
자동차 보험 시장이 회복됨에 따라, 미디어알파는 보험 제공자들이 디지털 직접 소비자 유통으로 전환하는 증가하는 수요를 충족하기 위해 인슈리파이가 빠르게 성장하도록 도울 계획입니다. 인슈리파이는 미디어알파의 가장 큰 공급 파트너 중 하나로, 보험 제공자들이 다양한 자격을 갖춘 소비자들에게 마케팅할 수 있게 하여 최상의 보험 상품을 찾는 소비자 지원의 임무를 돕고 있습니다.
MediaAlpha (NYSE: MAX) et Insurify ont étendu leur partenariat de publication avec un nouvel accord pluriannuel. Cette collaboration permet à la plateforme d'acquisition de clients programmatique de MediaAlpha de connecter des assureurs automobiles et habitation leaders avec les acheteurs à haute intention d'Insurify. Le partenariat, qui a débuté en 2015, a contribué à la croissance de l'entreprise Insurify avec plus de 200 milliards de dollars de ventes de polices d'assurance.
Alors que le marché de l'assurance automobile se redresse, MediaAlpha vise à aider Insurify à se développer rapidement pour répondre à la demande croissante des assureurs qui passent à une distribution numérique directe au consommateur. Insurify, l'un des plus grands partenaires fournisseurs de MediaAlpha, permet aux assureurs de cibler un mélange diversifié d'acheteurs d'assurance très qualifiés, soutenant ainsi sa mission d'aider les consommateurs à trouver les meilleures polices d'assurance.
MediaAlpha (NYSE: MAX) und Insurify haben ihre Verlagspartnerschaft erweitert und einen neuen Mehrjahresvertrag abgeschlossen. Diese Zusammenarbeit ermöglicht es der programmatischen Kundenakquisitionsplattform von MediaAlpha, führende Anbieter von Kfz- und Wohngebäudeversicherungen mit den kaufwilligen Kunden von Insurify zu verbinden. Die Partnerschaft, die 2015 begann, hat zum Wachstum des Unternehmens von Insurify mit über 200 Milliarden Dollar an Versicherungspolicenverkäufen beigetragen.
Während sich der Markt für Kfz-Versicherungen erholt, hat sich MediaAlpha das Ziel gesetzt, Insurify dabei zu helfen, schnell zu wachsen, um der steigenden Nachfrage der Anbieter gerecht zu werden, die zur digitalen Direktvertriebsmethode des Verbrauchers wechseln. Insurify, einer von MediaAlphas größten Lieferantenpartnern, ermöglicht es den Anbietern, sich an eine vielfältige Mischung von hochqualifizierten Versicherungskäufern zu vermarkten, und unterstützt so dessen Mission, Verbraucher bei der Suche nach den besten Versicherungspolicen zu unterstützen.
- Extended multi-year partnership between MediaAlpha and Insurify
- Contributed to Insurify's business growth of over $200 billion in insurance policy sales
- Positioned to benefit from recovering auto insurance market
- Potential for rapid scaling to meet growing demand from carriers
- None.
Insights
The extended partnership between MediaAlpha and Insurify is a strategic move that could positively impact both companies' financial performance. With Insurify being one of MediaAlpha's largest supply partners, this multi-year agreement ensures a stable revenue stream for MediaAlpha. The partnership has already contributed to Insurify's impressive growth, with over
For investors, this agreement represents a reduced risk in MediaAlpha's business model by securing a major revenue source. It also positions both companies to capitalize on the increasing digitalization of insurance distribution. However, the lack of specific financial terms or growth projections in the announcement limits our ability to quantify the direct impact on either company's bottom line.
This partnership extension reflects broader trends in the insurance industry, particularly the shift towards digital distribution and the growing importance of programmatic customer acquisition. As auto insurance carriers increasingly transition to direct-to-consumer models, platforms like MediaAlpha and Insurify are well-positioned to benefit from this trend.
The longevity of the partnership (since 2015) and its renewal suggest a mutually beneficial relationship that has weathered market fluctuations. This stability could be attractive to investors looking for companies with proven business models in the insurtech space. However, it's important to monitor how this partnership performs against emerging competitors and evolving consumer preferences in insurance shopping.
MediaAlpha's role as the technology provider in this partnership highlights the growing importance of AI and machine learning in insurance customer acquisition. Their platform's ability to connect carriers with high-intent shoppers efficiently is a key differentiator in the market. This tech-driven approach allows for more targeted marketing, potentially leading to better conversion rates and lower customer acquisition costs for insurance carriers.
For Insurify, leveraging MediaAlpha's technology could enhance their ability to match consumers with appropriate policies, improving user experience and potentially increasing customer satisfaction. However, the success of this partnership will depend on continuous technological innovation to stay ahead in the competitive insurtech landscape. Investors should watch for future announcements regarding platform enhancements or new features resulting from this collaboration.
MediaAlpha’s Customer Acquisition Platform to Continue Powering Insurify’s Growth and Scalability
LOS ANGELES and CAMBRIDGE, Mass., Sept. 04, 2024 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the insurance industry’s leading programmatic customer acquisition platform, and Insurify, Inc., America’s leading virtual insurance agent, today announced that they have extended their publishing partnership with a new multi-year agreement. Under this partnership, MediaAlpha’s robust technology platform connects leading auto and home insurance carriers with Insurify’s high-intent shoppers.
“As the auto insurance market continues its strong recovery, we are excited to help Insurify rapidly scale to meet the growing demand from carriers transitioning to digital direct-to-consumer distribution to reach high-intent online insurance shoppers,” said Steve Yi, MediaAlpha’s CEO and co-founder. “Insurify is one of our largest supply partners, and we look forward to building on our longstanding relationship as Insurify helps millions more Americans find the auto insurance policy that best fits their needs.”
Snejina Zacharia, founder and CEO of Insurify, said, “Since the inception of our partnership in 2015, MediaAlpha has provided Insurify with industry-leading technical and operational support, contributing to our business growth of over
Keith Cramer, Head of P&C at MediaAlpha, added, “MediaAlpha is the industry’s leading platform for carrier demand with a track record of enabling publishers to achieve scale. Insurify enables carriers to market to a diverse mix of highly qualified insurance shoppers and is dedicated to improving insurance shopping experiences for consumers. This is an ideal partnership for both companies, and we are excited about our next stage of collaboration and growth.”
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation statements regarding our expectations regarding the new agreement with Insurify and the expected benefits to the companies and their users. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These statements are often, but not always, made through the use of words or phrases such as “may,” “should,” “could,” “predict,” “potential,” “believe,” “will likely result,” “expect,” “continue,” “will,” “anticipate,” “seek,” “estimate,” “intend,” “plan,” “projection,” “would,” and “outlook,” or the negative version of those words or other comparable words or phrases of a future or forward-looking nature. These forward-looking statements are not historical facts, and are based on current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Accordingly, we caution you that any such forward-looking statements are not guarantees of future performance and are subject to risks, assumptions and uncertainties that are difficult to predict. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results expressed or implied by the forward-looking statements.
There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha’s filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K filed on February 22, 2024. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this press release.
About Insurify
Based in Cambridge, Massachusetts, Insurify, America's top-rated virtual insurance agent, provides expert advice and empowers customers to securely compare, buy, and manage their auto and home insurance policies from the largest selection of accurate quotes. With more than 70 million quotes served, Insurify has won several industry awards, including Inc.’s 5,000 fastest-growing private companies in America 2024, CNBC’s World’s Top InsurTech Companies 2024, Forbes Fintech 50 List for 2023, Forbes Next Billion Dollar Startups of 2023, WPO’s 50 Fastest Growing Women-Owned and -Led Companies 2022, Stevies’ Gold International Business Award for a Medium-Sized Insurance Company 2021, EY’s 2021 New England Entrepreneur of the Year, and Insurtech Insights’ Future 50 2021. For more information, visit Insurify.com, and follow us on LinkedIn.
About MediaAlpha
MediaAlpha is the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active advertisers and publishers, we connect insurance carriers with online shoppers and generate more than 99 million consumer referrals annually. Our programmatic advertising technology powers over
Insurify Contact:
Email: press@insurify.com
MediaAlpha Contacts:
Megan Murphy, Director of Marketing
Email: marketing@mediaalpha.com
Investor Relations
Email: investors@mediaalpha.com
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