A Sweet Surprise Arrives for American Girl Fans with the Debut of Summer McKinny™ — the 2025 Girl of the Year™!
American Girl, part of Mattel (NASDAQ: MAT), unveils Summer McKinny as its 2025 Girl of the Year. Summer, a 10-year-old from Columbia, Maryland, is a dog lover and baker who starts her own business. Her story, written by Clare Hutton, aims to inspire young entrepreneurs. The 18-inch doll comes with a product line including pet-themed accessories and baking sets. To support literacy, American Girl is donating over $100,000 worth of books to Save the Children's U.S. education programs. The character launch includes retail experiences, digital content, and a music release. Summer's products are available now at American Girl stores and online.
American Girl, parte di Mattel (NASDAQ: MAT), presenta Summer McKinny come Ragazza dell'Anno 2025. Summer, una bambina di 10 anni di Columbia, Maryland, è una amante dei cani e pasticcera che avvia la sua attività. La sua storia, scritta da Clare Hutton, mira a ispirare i giovani imprenditori. La bambola alta 18 pollici è accompagnata da una linea di prodotti che include accessori a tema pet e set per la pasticceria. Per sostenere l'alfabetizzazione, American Girl sta dona oltre 100.000 dollari in libri ai programmi di educazione di Save the Children negli Stati Uniti. Il lancio del personaggio include esperienze di vendita al dettaglio, contenuti digitali e una release musicale. I prodotti di Summer sono disponibili ora nei negozi American Girl e online.
American Girl, parte de Mattel (NASDAQ: MAT), presenta a Summer McKinny como Chica del Año 2025. Summer, una niña de 10 años de Columbia, Maryland, es una amante de los perros y panadera que comienza su propio negocio. Su historia, escrita por Clare Hutton, tiene como objetivo inspirar a los jóvenes emprendedores. La muñeca de 18 pulgadas viene con una línea de productos que incluye accesorios de temática de mascotas y sets de repostería. Para apoyar la alfabetización, American Girl está donando más de $100,000 en libros a los programas educativos de Save the Children en EE.UU. El lanzamiento del personaje incluye experiencias en tiendas, contenido digital y un lanzamiento musical. Los productos de Summer están disponibles ahora en las tiendas American Girl y en línea.
아메리칸 걸(American Girl), 매텔(본드 NASDAQ: MAT)의 일부로, 2025년 올해의 소녀로 Summer McKinny를 발표합니다. 메릴랜드주 콜롬비아에 사는 10세 소녀 Summer는 개를 사랑하고 제과를 하는 아이로 자신의 사업을 시작합니다. 그녀의 이야기는 Clare Hutton이 썼으며, 젊은 기업가를 고무하는 것을 목표로 합니다. 18인치 인형은 애완동물 관련 액세서리 및 제과 세트를 포함하는 제품 라인과 함께 제공됩니다. 문해력을 지원하기 위해 아메리칸 걸은 Save the Children의 미국 교육 프로그램에 10만 달러 이상의 도서를 기부하고 있습니다. 캐릭터 출시는 소매 경험, 디지털 콘텐츠, 그리고 음악 출품을 포함합니다. Summer의 제품은 현재 아메리칸 걸 상점 및 온라인에서 구매 가능합니다.
American Girl, filiale de Mattel (NASDAQ: MAT), dévoile Summer McKinny comme Fille de l'Année 2025. Summer, une fille de 10 ans originaire de Columbia, Maryland, est une amoureuse des chiens et pâtissière qui lance sa propre entreprise. Son histoire, écrite par Clare Hutton, vise à inspirer de jeunes entrepreneurs. La poupée de 18 pouces est accompagnée d'une gamme de produits comprenant des accessoires sur le thème des animaux de compagnie et des ensembles de pâtisserie. Pour soutenir l'alphabétisation, American Girl donne plus de 100 000 dollars en livres aux programmes éducatifs de Save the Children aux États-Unis. Le lancement du personnage inclut des expériences de vente au détail, des contenus numériques et une sortie musicale. Les produits de Summer sont d'ores et déjà disponibles dans les magasins American Girl et en ligne.
American Girl, Teil von Mattel (NASDAQ: MAT), präsentiert Summer McKinny als 2025 Mädchen des Jahres. Summer, ein 10-jähriges Mädchen aus Columbia, Maryland, ist eine Hunde-Liebhaberin und Bäckerin, die ihr eigenes Geschäft startet. Ihre Geschichte, geschrieben von Clare Hutton, soll junge Unternehmer inspirieren. Die 18 Zoll große Puppe kommt mit einer Produktlinie, die haustierbezogene Accessoires und Backsets umfasst. Um die Lesekompetenz zu fördern, spendet American Girl über 100.000 Dollar an Büchern für die Bildungsprogramme von Save the Children in den USA. Der Charakterlaunch umfasst Einzelhandelserlebnisse, digitale Inhalte und eine Musikveröffentlichung. Sommers Produkte sind jetzt erhältlich in den American Girl Stores und online.
- Introduction of a new character doll, potentially driving sales and brand engagement
- Donation of over $100,000 worth of books to Save the Children, enhancing brand reputation
- Expansion of product line with new accessories and playsets
- Multi-channel marketing approach including retail experiences, digital content, and music release
- None.
A budding entrepreneur, Summer™ joins the brand’s popular line of character dolls and books that inspire kids with courage, confidence, and strength of character
To champion children’s literacy, brand donates more than
A Sweet Surprise Arrives for American Girl Fans with the Debut of Summer McKinny™ — the 2025 Girl of the Year™! (Photo: Business Wire)
“With her strong entrepreneurial spirit, Summer McKinny, our 2025 Girl of the Year, will resonate with today’s kids who are equally determined about pursuing their passions,” says Jamie Cygielman, General Manager of American Girl. “Like all of our beloved characters, Summer’s story of perseverance and self-discovery will inspire young fans to believe in themselves and serve as a reminder that every setback is simply a stepping-stone toward making their dreams a reality.”
American Girl worked with bestselling author Clare Hutton to create Summer’s story, which is told in an illustrated journal that comes with the doll as well as a separate full-length novel, Summer Gets to Work, that hits bookshelves in January 2025. According to
The 2025 Girl of the Year comes to life in a beautiful 18-inch Summer™ doll, featuring an exclusive look with light-blue eyes and strawberry-blonde hair with light-pink ends styled in two microbraids. Awash in her favorite pastel colors, Summer comes dressed in a tie-dye knit dress (also available in girl sizes), a pair of pink-and-purple ombre eyeglasses, two coordinated beaded bracelets, and platform sandals that all perfectly match her accessories, like a dog-themed embroidered purse, a sweet travel tumbler shaped like an ice cream cone, and more.
With pets at the heart of her story, Summer’s product world features plush versions of her two favorite animals: Crescent™— a fluffy white dog she adopts from the local animal shelter; and Fettuccine™, her aunt’s sassy cat that comes to visit. For aspiring entrepreneurs like Summer, there are plenty of pet- and baking- inspired products available, including a 21-piece Baking Accessories set, complete with a stand mixer that really spins, plus a 54-piece Treat Cart for her dog-walking and pet-treat business, Waggy Pup Tails™. Providing hours of imaginative play, the mobile cart has functional wheels, a removable striped awning, an assortment of faux pet baked goods, treat displays, stickers to customize the cart, and much more.
To celebrate Summer and further American Girl’s longstanding commitment to literacy and growing strong readers, the brand is donating more than
Fans can further explore Summer’s new world through the following activities:
- Retail experience: Visit American Girl retail to explore Summer’s product collection and enjoy Summer-inspired salon styles, special Girl of the Year brunches, Summer-themed menu items, and other activities.
- Digital content: Tune in to AG’s popular YouTube and YouTube Kids Channel to view a Summer animated music video and other Summer-inspired content, plus download Summer’s single music release, Recipe of Me, available tomorrow on popular music streaming services.
- Blog: Learn more about Summer and why she matters at americangirl.com.
The 2025 Girl of the Year is available today at americangirl.com and at American Girl retail stores.
1 Retail Value of ~14,500 titles
2 Mattel Global Consumer Insights, 2020
ABOUT MATTEL
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
ABOUT SAVE THE CHILDREN
Save the Children believes every child deserves a future. Since its founding more than 100 years ago, Save the Children has advocated for the rights of children worldwide. In
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240912822437/en/
Media Contacts
Michelle.Greene@mattel.com
Julie.Parks@mattel.com
Source: Mattel
FAQ
Who is Summer McKinny and what is her role in American Girl's lineup?
What products are included in the Summer McKinny collection for MAT?
How is American Girl (MAT) supporting literacy with the launch of Summer McKinny?
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