Missoni and The Ritz-Carlton Partner to Launch the Exclusive Missoni Resort Club in Bali
Missoni and The Ritz-Carlton have partnered to launch the exclusive Missoni Resort Club at The Ritz-Carlton, Bali. The collaboration transforms the resort's beachfront in Nusa Dua with Missoni's signature Italian design elements and colorful patterns. The partnership includes personalized beachfront experiences with branded items and a Missoni pop-up store offering exclusive capsule collections. The first collection is already available, with a second drop featuring bespoke patterns planned for June 2025. The project aims to promote Missoni's lifestyle philosophy through exclusive locations while enhancing The Ritz-Carlton's luxury hospitality experience.
Missoni e The Ritz-Carlton hanno unito le forze per lanciare l'esclusivo Missoni Resort Club presso il Ritz-Carlton di Bali. Questa collaborazione trasforma la spiaggia del resort a Nusa Dua con gli elementi di design italiani distintivi di Missoni e i suoi colori vivaci. Il partenariato include esperienze personalizzate in spiaggia con articoli brandizzati e un pop-up store Missoni che offre collezioni esclusive in edizione limitata. La prima collezione è già disponibile, mentre un secondo drop con pattern su misura è previsto per giugno 2025. Il progetto mira a promuovere la filosofia dello stile di vita di Missoni attraverso location esclusive, migliorando al contempo l'esperienza di ospitalità di lusso del Ritz-Carlton.
Missoni y The Ritz-Carlton se han asociado para lanzar el exclusivo Missoni Resort Club en el Ritz-Carlton de Bali. La colaboración transforma la playa del resort en Nusa Dua, incorporando los elementos de diseño italiano característicos de Missoni y sus coloridos patrones. La asociación incluye experiencias personalizadas en la playa con artículos de marca y una tienda pop-up de Missoni que ofrece colecciones cápsula exclusivas. La primera colección ya está disponible, con una segunda entrega que presentará patrones personalizados prevista para junio de 2025. El proyecto tiene como objetivo promover la filosofía de estilo de vida de Missoni a través de ubicaciones exclusivas, mientras realza la experiencia de hospitalidad de lujo del Ritz-Carlton.
미소니와 더 리츠칼튼이 발리의 더 리츠칼튼에서 독점적인 미소니 리조트 클럽을 론칭하기 위해 파트너십을 맺었습니다. 이 협업은 누사두아에 있는 리조트의 해변을 미소니의 독특한 이탈리아 디자인 요소와 화려한 패턴으로 변모시킵니다. 파트너십에는 브랜드 아이템이 포함된 개인화된 해변 경험과 독점적인 캡슐 컬렉션을 제공하는 미소니 팝업 스토어가 포함됩니다. 첫 번째 컬렉션은 이미 출시되었으며, 맞춤형 패턴이 특징인 두 번째 상품 출시가 2025년 6월로 예정되어 있습니다. 이 프로젝트는 독점 위치를 통해 미소니의 라이프스타일 철학을 홍보하면서 리츠칼튼의 고급 호스피탈리티 경험을 향상시키는 것을 목표로 합니다.
Missoni et The Ritz-Carlton se sont associés pour lancer le Missoni Resort Club exclusif au Ritz-Carlton de Bali. Cette collaboration transforme la plage du complexe à Nusa Dua avec les éléments de design italiens emblématiques de Missoni et des motifs colorés. Le partenariat inclut des expériences de plage personnalisées avec des articles de marque et une boutique pop-up Missoni proposant des collections capsules exclusives. La première collection est déjà disponible, tandis qu'une seconde publication avec des motifs sur mesure est prévue pour juin 2025. Le projet vise à promouvoir la philosophie de style de vie de Missoni à travers des lieux exclusifs, tout en améliorant l'expérience d'hospitalité de luxe de The Ritz-Carlton.
Missoni und The Ritz-Carlton haben sich zusammengeschlossen, um den exklusiven Missoni Resort Club im Ritz-Carlton in Bali zu starten. Diese Zusammenarbeit verwandelt den Strand des Resorts in Nusa Dua mit Missonis charakteristischen italienischen Designelementen und bunten Mustern. Die Partnerschaft umfasst personalisierte Strand-Erlebnisse mit markierten Artikeln und einen Missoni-Pop-up-Store, der exklusive Kapselkollektionen anbietet. Die erste Kollektion ist bereits erhältlich, während eine zweite Veröffentlichung mit maßgeschneiderten Mustern für Juni 2025 geplant ist. Das Projekt zielt darauf ab, Missonis Lifestyle-Philosophie durch exklusive Standorte zu fördern und gleichzeitig das Luxushospitality-Erlebnis von Ritz-Carlton zu verbessern.
- Strategic partnership with luxury fashion brand Missoni enhances The Ritz-Carlton's brand value and guest experience offerings
- Exclusive retail opportunity through pop-up store and edition collections creates new revenue stream
- Expansion of luxury amenities and experiences can potentially drive higher room rates and occupancy
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Insights
This luxury brand partnership represents an interesting strategic move for Marriott's Ritz-Carlton brand, though its direct financial impact will likely be modest. The collaboration with Missoni adds a premium differentiator to the Bali property, potentially driving higher room rates and ancillary revenue through exclusive merchandise sales.
The timing aligns with the post-pandemic luxury travel recovery, particularly in Asia-Pacific markets. High-end travelers increasingly seek unique, Instagram-worthy experiences, making this designer collaboration particularly relevant. The exclusive capsule collections and branded amenities create additional revenue streams beyond traditional room rates.
However, being to a single property, this initiative's material impact on Marriott's overall financial performance (
Iconic Italian Design Meets the Elegance of The Ritz-Carlton on
The collaboration blends Missoni Italian heritage celebrated for its colorful patterns, with the elegance of The Ritz-Carlton. The result is a juxtaposition that transforms The Ritz-Carlton,
A Missoni pop-up store will be present within the resort and guests of The Ritz-Carlton,
"This collaboration with Missoni exemplifies The Ritz-Carlton's commitment to innovation and creating unforgettable guest experiences," said Jamie Kerr, VP and Global Brand Leader of The Ritz-Carlton. "By blending Missoni's playful style with the timeless luxury of The Ritz-Carlton, we're offering our guests a unique opportunity to immerse themselves in an extraordinary world of design, crafting memories that linger long after they leave."
The project sets out to promote the style and iconic nature of the brand worldwide through the personalization of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.
The Ritz-Carlton's Foray into Fashion
Following the success of The Ritz-Carlton's capsule collection with Late Checkout: A Ritz-Carlton Story, which merged refined elegance with the edge of modern streetwear, the Missoni beach resort takeover in
For reservations, please visit The Ritz-Carlton,
About Missoni
Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. A promoter of a vibrant and optimistic aesthetic, Missoni encompasses a wide range of products and projects, including ready-to-wear collections for women and men, sportswear, beachwear, textile accessories, and home furnishings. Art and craftsmanship are inseparably linked in the world of Missoni, where creativity and design are coupled with an undisputed commitment to research and artisanal experimentation, reaching its peak in the development and application of the most sophisticated techniques in the field of knitwear. The brand currently operates prestigious licenses with excellent partners in the fashion and design industry and has undertaken several real estate projects globally. In 2018, the brand entered into a partnership with the Italian Strategic Fund to enhance the visibility of its brand and the significant potential of the company.
About The Ritz-Carlton Hotel Company, LLC.
Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates more than 120 hotels in over 35 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand's legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company's social and environmental responsibility program.
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SOURCE Marriott International, Inc.
FAQ
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