Marriott International Signs Agreement with Mullen Real Estate Capital to Debut a JW Marriott All-Inclusive Resort in Costa Rica
Marriott International (MAR) has signed an agreement with Mullen Real Estate Capital to develop one of the first JW Marriott All-Inclusive resorts globally in Costa Elena, Guanacaste, Costa Rica. The property, scheduled to begin conversion in July 2025 and join the Marriott Bonvoy portfolio in Spring 2026, will feature:
- 415 guest rooms
- 11 food and beverage outlets
- 44,000 sq ft of water amenities including 17 pools
- 10,000 sq ft of indoor meeting space
- 16,000 sq ft spa
- 885 feet of beach frontage
Located 49 miles from Daniel Oduber Quirós International Airport, the resort plans include potential JW Marriott branded residences on an adjacent site. This development adds to Marriott's expanding presence in Costa Rica, where the company currently operates 22 properties across 15 brands, with 15 more properties (1,776 rooms) in the development pipeline.
Marriott International (MAR) ha firmato un accordo con Mullen Real Estate Capital per sviluppare uno dei primi resort JW Marriott All-Inclusive a livello globale a Costa Elena, Guanacaste, Costa Rica. La struttura, prevista per iniziare la conversione a luglio 2025 e unirsi al portfolio Marriott Bonvoy nella primavera del 2026, presenterà:
- 415 camere per gli ospiti
- 11 ristoranti e bar
- 44.000 piedi quadrati di aree acquatiche, comprese 17 piscine
- 10.000 piedi quadrati di spazi per eventi interni
- 16.000 piedi quadrati di spa
- 885 piedi di fronte spiaggia
Situato a 49 miglia dall'Aeroporto Internazionale Daniel Oduber Quirós, il resort prevede anche potenziali residenze a marchio JW Marriott in un sito adiacente. Questo sviluppo si aggiunge alla crescente presenza di Marriott in Costa Rica, dove l'azienda attualmente gestisce 22 proprietà in 15 marchi, con altre 15 proprietà (1.776 camere) in fase di sviluppo.
Marriott International (MAR) ha firmado un acuerdo con Mullen Real Estate Capital para desarrollar uno de los primeros resorts JW Marriott All-Inclusive a nivel global en Costa Elena, Guanacaste, Costa Rica. La propiedad, que comenzará su conversión en julio de 2025 y se unirá al portafolio de Marriott Bonvoy en la primavera de 2026, contará con:
- 415 habitaciones para huéspedes
- 11 opciones de comida y bebida
- 44,000 pies cuadrados de áreas acuáticas, incluyendo 17 piscinas
- 10,000 pies cuadrados de espacio para reuniones interiores
- 16,000 pies cuadrados de spa
- 885 pies de frente de playa
Ubicado a 49 millas del Aeropuerto Internacional Daniel Oduber Quirós, el resort también planea potenciales residencias de la marca JW Marriott en un sitio adyacente. Este desarrollo se suma a la creciente presencia de Marriott en Costa Rica, donde la compañía opera actualmente 22 propiedades en 15 marcas, con 15 propiedades más (1,776 habitaciones) en la tubería de desarrollo.
메리어트 인터내셔널 (MAR)는 코스타리카 과나카스테의 코스타 엘레나에 세계 최초의 JW 메리어트 올 인클루시브 리조트 중 하나를 개발하기 위해 멀렌 리얼 에스테이트 캐피탈과 계약을 체결했습니다. 이 시설은 2025년 7월에 전환을 시작하고 2026년 봄에 메리어트 본보이 포트폴리오에 합류할 예정입니다. 이 리조트는 다음과 같은 시설을 갖추게 됩니다:
- 415개의 객실
- 11개의 음식 및 음료 매장
- 44,000 평방피트의 수상 시설, 17개의 수영장 포함
- 10,000 평방피트의 실내 회의 공간
- 16,000 평방피트의 스파
- 885피트의 해변 프런트
다니엘 오두베르 키로스 국제공항에서 49마일 떨어진 이 리조트는 인근 부지에 JW 메리어트 브랜드 주택을 포함할 계획입니다. 이 개발은 코스타리카에서 메리어트의 확장하는 존재감을 더하며, 현재 회사는 15개 브랜드에서 22개의 자산을 운영하고 있으며, 추가로 15개 자산(1,776개 객실)이 개발 중입니다.
Marriott International (MAR) a signé un accord avec Mullen Real Estate Capital pour développer l'un des premiers resorts JW Marriott All-Inclusive au monde à Costa Elena, Guanacaste, Costa Rica. La propriété, dont la conversion doit commencer en juillet 2025 et qui rejoindra le portefeuille Marriott Bonvoy au printemps 2026, comprendra :
- 415 chambres pour les clients
- 11 points de restauration
- 44 000 pieds carrés d'installations aquatiques, y compris 17 piscines
- 10 000 pieds carrés d'espace de réunion intérieur
- 16 000 pieds carrés de spa
- 885 pieds de front de mer
Situé à 49 miles de l'aéroport international Daniel Oduber Quirós, le resort prévoit également des résidences de marque JW Marriott sur un terrain adjacent. Ce développement s'ajoute à la présence croissante de Marriott au Costa Rica, où l'entreprise exploite actuellement 22 propriétés dans 15 marques, avec 15 autres propriétés (1 776 chambres) en cours de développement.
Marriott International (MAR) hat eine Vereinbarung mit Mullen Real Estate Capital unterzeichnet, um eines der ersten JW Marriott All-Inclusive Resorts weltweit in Costa Elena, Guanacaste, Costa Rica, zu entwickeln. Die Immobilie, die im Juli 2025 mit der Umwandlung beginnen soll und im Frühjahr 2026 zum Marriott Bonvoy Portfolio stoßen wird, wird Folgendes bieten:
- 415 Gästezimmer
- 11 Gastronomiebetriebe
- 44.000 Quadratfuß Wasseranlagen, einschließlich 17 Pools
- 10.000 Quadratfuß Tagungsraum
- 16.000 Quadratfuß Spa
- 885 Fuß Strandfront
Das Resort liegt 49 Meilen vom internationalen Flughafen Daniel Oduber Quirós entfernt und plant potenzielle JW Marriott-Markenresidenzen auf einem angrenzenden Grundstück. Diese Entwicklung trägt zur wachsenden Präsenz von Marriott in Costa Rica bei, wo das Unternehmen derzeit 22 Immobilien in 15 Marken betreibt, mit weiteren 15 Immobilien (1.776 Zimmer) in der Entwicklung.
- Expansion into luxury all-inclusive market with new JW Marriott brand extension
- Strategic partnership with Mullen Real Estate Capital in CALA region
- Significant Costa Rica portfolio growth with 15 properties in development pipeline
- Premium beachfront location with potential for branded residences development
- Substantial wait time until revenue generation (Spring 2026 opening)
- High operational costs implied by extensive amenities and service requirements
Insights
Marriott's strategic agreement with Mullen Real Estate Capital represents an intelligent luxury portfolio expansion in the high-growth all-inclusive segment. This conversion project in Costa Elena, Costa Rica positions MAR to capitalize on several key market trends.
The development highlights Marriott's asset-light growth strategy, utilizing management agreements to expand their footprint without significant capital expenditure. The 415-room property enhances Marriott's presence in Costa Rica, becoming their 23rd property in the country while leveraging their existing operational infrastructure.
The JW Marriott branding decision is particularly astute. By introducing one of the first JW Marriott All-Inclusive resorts globally, Marriott is differentiating in the luxury all-inclusive market currently dominated by players like Hyatt's Inclusive Collection and Hilton's all-inclusive portfolio. This positions them to capture premium ADR (Average Daily Rate) in a segment that typically sees stronger occupancy rates than traditional luxury properties.
The timing appears calculated; by announcing now for a Spring 2026 opening, Marriott secures future pipeline growth while allowing adequate time for conversion to meet JW Marriott's exacting brand standards. The additional plans for branded residences signals potential for recurring fee revenue beyond traditional hotel operations.
Costa Rica's luxury tourism growth makes this a sensible market entry point for JW's all-inclusive concept, aligning with the country's sustainability focus and Marriott's broader regional expansion, evidenced by their 15-property development pipeline in the country.
This agreement advances Marriott's luxury portfolio expansion strategy in two dimensions: geographic diversification within Latin America and conceptual innovation through the all-inclusive luxury model. The timing is significant as all-inclusive luxury continues gaining market share from traditional luxury properties.
The 415-room scale positions this property as a meaningful revenue contributor once operational. While specific financials aren't disclosed, typical JW Marriott management contracts generate approximately 3-5
The adjacent branded residences opportunity represents potential for one-time licensing fees plus ongoing brand maintenance fees, typically 2-4
This development contributes to Marriott's accelerating regional growth - with 10 deals signed in 2024 representing 1,086 rooms in Costa Rica alone. The pipeline expansion to 15 properties (1,776 rooms) in Costa Rica signals Marriott's confidence in the market's demand fundamentals.
The all-inclusive move under JW Marriott allows Marriott to capture premium pricing while ensuring Bonvoy loyalty program integration, creating a strategic cross-selling opportunity that drives incremental value across their portfolio. This tactical brand extension demonstrates Marriott's focus on evolving their luxury portfolio to match changing consumer preferences while maintaining their asset-light growth model.
Scheduled to begin conversion in July 2025, the property is expected to join the Marriott Bonvoy portfolio in the Spring of 2026 as a JW Marriott All-Inclusive resort.
"We are thrilled to expand our presence in
Situated approximately 49 miles from Daniel Oduber Quirós International Airport, the resort will offer an elevated luxury experience with 415 elegantly designed guest rooms, 11 diverse food and beverage outlets, and an impressive 44,000 square feet of water amenities, including 17 swimming pools. Guests will also have access to 10,000 square feet of indoor meeting space, a 16,000 square foot spa designed to reflect the brand's wellness philosophy, and a state-of-the-art fitness center.
Positioned within the exclusive Costa Elena resort-residential community, the property boasts 885 feet of beach frontage, making it a leading destination for discerning travelers. Additionally, future development plans include the potential introduction of JW Marriott branded residences on an adjacent site, further enhancing the resort's luxurious offerings.
"MREC is thrilled to embark on this exciting collaboration with Marriott International and JW Marriott, a brand synonymous with excellence and world-class service. Together, we look forward to unlocking new opportunities, setting new benchmarks, and creating a future filled with limitless potential," commented Jeff Mullen, President at Mullen Real Estate Capital.
In recent years,
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard "J.W." Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are more than 125 JW Marriott hotels in 40 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Mullen Real Estate Capital
Mullen Real Estate Capital was founded as an investment advisory and asset management company to oversee the Mullen Family's (founder of the Apple Leisure Group) real estate assets. MREC's seasoned executives and advisors have decades of hospitality, real estate investment, travel distribution, and destination management experience and are investors in various institutional grade assets throughout
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SOURCE Marriott International, Inc.
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