City Express by Marriott Expands into the U.S. and Canada, Marking a Major Milestone in Regional Growth
Marriott International (MAR) has announced the launch of its first City Express by Marriott property in the United States, marking its entry into the affordable midscale segment in North America. The 83-room City Express by Marriott Duluth (GA) will open in March 2025, located 30 minutes from downtown Atlanta.
The company has secured over 45 signed agreements for new properties, with more than a dozen scheduled to open throughout 2025. Key upcoming locations include New Orleans Northeast, Chicago Downtown, Orlando International Drive, and Port Hope (Ontario). The brand expansion follows Marriott's acquisition of the City Express portfolio in 2023.
Each property will feature amenities including plush beds, high-speed internet, complimentary breakfast, 24-hour markets, pet-friendly policies, and fitness facilities. The properties will participate in the Marriott Bonvoy program, allowing members to earn and redeem points for their stays.
Marriott International (MAR) ha annunciato il lancio della sua prima struttura City Express by Marriott negli Stati Uniti, segnando il suo ingresso nel segmento economico di fascia media in Nord America. Il City Express by Marriott Duluth (GA), con 83 camere, aprirà a marzo 2025, situato a 30 minuti dal centro di Atlanta.
L'azienda ha assicurato oltre 45 accordi firmati per nuove strutture, con più di una dozzina programmata per aprire nel 2025. Le principali località in arrivo includono New Orleans Northeast, Chicago Downtown, Orlando International Drive e Port Hope (Ontario). L'espansione del marchio segue l'acquisizione del portafoglio City Express da parte di Marriott nel 2023.
Ogni struttura offrirà servizi come letti confortevoli, internet ad alta velocità, colazione gratuita, mercati aperti 24 ore su 24, politiche pet-friendly e strutture per il fitness. Le strutture parteciperanno al programma Marriott Bonvoy, consentendo ai membri di guadagnare e riscattare punti per i loro soggiorni.
Marriott International (MAR) ha anunciado el lanzamiento de su primera propiedad City Express by Marriott en los Estados Unidos, marcando su entrada en el segmento asequible de gama media en América del Norte. El City Express by Marriott Duluth (GA), con 83 habitaciones, abrirá en marzo de 2025, ubicado a 30 minutos del centro de Atlanta.
La empresa ha asegurado más de 45 acuerdos firmados para nuevas propiedades, con más de una docena programadas para abrir a lo largo de 2025. Las próximas ubicaciones clave incluyen New Orleans Northeast, Chicago Downtown, Orlando International Drive y Port Hope (Ontario). La expansión de la marca sigue a la adquisición del portafolio City Express por parte de Marriott en 2023.
Cada propiedad contará con comodidades como camas cómodas, internet de alta velocidad, desayuno gratuito, mercados abiertos las 24 horas, políticas amigables con las mascotas y instalaciones de fitness. Las propiedades participarán en el programa Marriott Bonvoy, permitiendo a los miembros ganar y canjear puntos por sus estancias.
메리어트 인터내셔널 (MAR)는 미국에서 첫 번째 City Express by Marriott 호텔을 개장한다고 발표하며, 북미의 저렴한 중급 시장에 진출하게 되었습니다. City Express by Marriott Duluth (GA)는 83개의 객실을 갖추고 있으며, 2025년 3월에 오픈할 예정이며, 애틀랜타 시내에서 30분 거리에 위치합니다.
회사는 새로운 호텔에 대해 45건 이상의 서명된 계약을 확보했으며, 2025년 동안 1도시 이상의 호텔이 개장할 예정입니다. 주요 예정 지역으로는 뉴올리언스 노스이스트, 시카고 다운타운, 올랜도 인터내셔널 드라이브, 온타리오의 포트 호프가 있습니다. 브랜드 확장은 2023년 메리어트의 City Express 포트폴리오 인수에 따른 것입니다.
각 호텔은 편안한 침대, 고속 인터넷, 무료 조식, 24시간 운영되는 마켓, 반려동물 친화적인 정책 및 피트니스 시설 등의 편의 시설을 갖출 예정입니다. 이들 호텔은 메리어트 본보이 프로그램에 참여하여 회원들이 숙박 시 포인트를 적립하고 사용할 수 있습니다.
Marriott International (MAR) a annoncé le lancement de sa première propriété City Express by Marriott aux États-Unis, marquant son entrée sur le segment abordable de milieu de gamme en Amérique du Nord. Le City Express by Marriott Duluth (GA), avec 83 chambres, ouvrira en mars 2025, situé à 30 minutes du centre-ville d'Atlanta.
L'entreprise a sécurisé plus de 45 contrats signés pour de nouvelles propriétés, dont plus d'une douzaine devraient ouvrir tout au long de 2025. Les prochains emplacements clés incluent New Orleans Northeast, Chicago Downtown, Orlando International Drive et Port Hope (Ontario). L'expansion de la marque fait suite à l'acquisition par Marriott du portefeuille City Express en 2023.
Chaque propriété proposera des commodités telles que des lits confortables, un accès Internet haut débit, un petit-déjeuner gratuit, des marchés ouverts 24 heures sur 24, des politiques acceptant les animaux de compagnie et des installations de fitness. Les propriétés participeront au programme Marriott Bonvoy, permettant aux membres de gagner et d'échanger des points pour leurs séjours.
Marriott International (MAR) hat die Eröffnung seiner ersten City Express by Marriott-Immobilie in den Vereinigten Staaten angekündigt, was den Eintritt in das erschwingliche Mittelklasse-Segment in Nordamerika markiert. Das City Express by Marriott Duluth (GA) mit 83 Zimmern wird im März 2025 eröffnet und liegt 30 Minuten vom Stadtzentrum von Atlanta entfernt.
Das Unternehmen hat über 45 unterzeichnete Verträge für neue Immobilien gesichert, von denen mehr als ein Dutzend für 2025 geplant sind. Zu den wichtigen kommenden Standorten gehören New Orleans Northeast, Chicago Downtown, Orlando International Drive und Port Hope (Ontario). Die Markterweiterung folgt auf die Übernahme des City Express-Portfolios durch Marriott im Jahr 2023.
Jede Immobilie wird Annehmlichkeiten wie bequeme Betten, Highspeed-Internet, kostenloses Frühstück, 24-Stunden-Märkte, haustierfreundliche Richtlinien und Fitnessmöglichkeiten bieten. Die Immobilien nehmen am Marriott Bonvoy-Programm teil, das es Mitgliedern ermöglicht, Punkte für ihre Aufenthalte zu sammeln und einzulösen.
- Strategic expansion into the growing midscale segment with 45+ signed agreements
- Conversion-friendly model offers growth potential through property acquisitions
- Integration with Marriott Bonvoy program enhances customer loyalty opportunities
- Rapid expansion planned with 12+ properties opening in 2025
- Initial entry to 83-room property, indicating cautious market approach
- Significant time gap between 2023 portfolio acquisition and first US opening in 2025
Insights
Marriott's strategic expansion of City Express into the U.S. and Canada represents a calculated move to penetrate the midscale segment in these markets. This launch marks Marriott's first significant entry into the affordable midscale category in North America, filling a notable gap in their portfolio that previously focused on upscale and luxury properties.
With over 45 signed agreements and more than a dozen openings planned for 2025 alone, Marriott is executing a rapid rollout strategy that leverages their acquisition of the City Express portfolio from 2023. The use of a "conversion-friendly model" is particularly noteworthy, as it allows for accelerated growth through property conversions rather than ground-up development, typically resulting in faster revenue generation and lower capital requirements.
The integration with Marriott Bonvoy represents a cross-selling opportunity that could drive occupancy at these new properties while enhancing the value proposition of their loyalty program. This expansion complements Marriott's broader midscale strategy, which includes region-specific brands like Four Points Flex by Sheraton in EMEA/APAC and the upcoming StudioRes extended stay concept.
While strategically sound for portfolio diversification, the near-term financial impact appears modest relative to Marriott's overall operation of over 9,300 properties globally. This expansion represents an incremental growth initiative rather than a transformative business pivot, addressing a portfolio gap but likely contributing marginally to short-term financial performance.
Opening of City Express by Marriott Duluth (GA) in March 2025 signifies the company's entry into midscale segment in key region, with over a dozen more properties slated to open throughout 2025.
In its expansion, City Express by Marriott remains focused on delivering a seamless guest experience for both business and leisure travelers, while also offering a conversion-friendly model for owners. Each property will offer guestrooms designed to combine style and hassle-free comfort, featuring plush beds, high-speed internet access, and a complimentary breakfast to start the day right. Guests will also enjoy added convenience with 24-hour markets, pet-friendly policies, and on-site fitness facilities, ensuring that every stay is effortless and enjoyable.
"The introduction of City Express by Marriott properties in the
Marriott is set to accelerate the expansion of City Express by Marriott across the
"The launch of City Express by Marriott in the
Located a convenient 30-minute drive from downtown
Since acquiring the City Express brand portfolio in 2023, Marriott has been strategically expanding its footprint in the fast-growing affordable midscale segment, offering tailored products that resonate with regional markets and attract new customers. Today, the company proudly features three dynamic midscale brands: City Express by Marriott in CALA and the
City Express by Marriott has also continued its expansion across the CALA region. This includes the recently announced planned expansion into
The City Express by Marriott properties in the
ABOUT CITY EXPRESS BY MARRIOTT
City Express by Marriott offers travelers a space where convenience meets comfort. Catering to the needs of both business and leisure travelers, the brand offers seamless and efficient stays in convenient locations ensuring a hassle-free journey. With a focus on quality and simplicity, guests do more than just stay – they relax, recharge, and get ready for whatever comes next. With over 150 properties in 5 countries, City Express by Marriott, our flagship, stands alongside City Express Plus by Marriott, City Express Suites by Marriott, City Express Junior by Marriott, and City Centro by Marriott each uniquely designed for a different segment of travelers. City Express by Marriott is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit https://www.marriott.com/loyalty.mi. For more information or reservations, visit marriott.com, and for the latest company updates, visit www.marriottnewscenter.com.
ABOUT MARRIOTT INTERNATIONAL
Marriott International, Inc. (Nasdaq: MAR) is based in
Marriott encourages investors, the media, and others interested in the company to review and subscribe to the information Marriott posts on its investor relations website at www.marriott.com/investor or Marriott's news center website at www.marriottnewscenter.com, which may be material. The contents of these websites are not incorporated by reference into this press release or any report or document Marriott files with the
NOTE ON FORWARD-LOOKING STATEMENTS
This press release contains "forward-looking statements" within the meaning of
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SOURCE Marriott International, Inc.
FAQ
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