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MARRIOTT INTERNATIONAL SIGNS AGREEMENT WITH THE RED SEA DEVELOPMENT COMPANY TO BRING THE FIRST RITZ-CARLTON RESERVE TO THE MIDDLE EAST

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Marriott International has signed an agreement with The Red Sea Development Company to introduce the Ritz-Carlton Reserve brand in Saudi Arabia. Set to open in 2023, 'Nujuma' will be the first Ritz-Carlton Reserve in the Middle East, located within a luxury regenerative tourism project covering 28,000 square kilometers. The resort will feature 63 luxurious villas and a variety of high-end amenities, including a spa and multiple dining options. The initiative underlines Marriott's commitment to sustainability within the tourism industry.

Positive
  • Introduction of Ritz-Carlton Reserve brand in the Middle East.
  • Expected opening of Nujuma in 2023 enhances Marriott’s luxury portfolio.
  • Sustainable tourism development aligns with global eco-friendly trends.
  • Part of The Red Sea Project, covering 28,000 square kilometers with only 1% developed.
Negative
  • None.

Part of Saudi Arabia's Red Sea destination, this Private Sanctuary will Deliver Transformative and Immersive Guest Experiences

RIYADH, Saudi Arabia, May 23, 2022 /PRNewswire/ -- Marriott International, Inc. today announced it has signed an agreement with The Red Sea Development Company to debut its distinguished Ritz-Carlton Reserve brand off the west coast of Saudi Arabia. Slated to debut in 2023, Nujuma, a Ritz-Carlton Reserve, is expected to form part of the eagerly anticipated Red Sea destination and offer a highly personalized leisure experience that blends intuitive and heartfelt service with stunning natural beauty and indigenous design. Nujuma will be the first property from the brand in the Middle East and joins an exclusive collection of only five Ritz-Carlton Reserves worldwide.

"We are thrilled to bring our most luxurious brand, Ritz-Carlton Reserve, and its exemplary experience to the Middle East. Perfectly situated on one of the most anticipated regenerative tourism projects in the world, the resort will blend seclusion and sophistication to provide a highly personalized luxury escape," said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International.

Nujuma will be situated on a pristine set of private islands, which are part of the Red Sea's Blue Hole cluster of islands. Surrounded by unspoiled natural beauty and designed to blend seamlessly with the environment, the resort is expected to feature 63 one to four bedroom water and beach villas. Plans also include a range of luxurious amenities and exceptional services including a lavish spa, swimming pools, multiple culinary venues, a retail area and a variety of other leisure and entertainment offerings including a Conservation Center.

Ritz-Carlton Reserve offers a complete escape to the unexpected: a private and transformative travel experience that is centered around human connection and brings together unique elements of the local culture, heritage and environment.  For the most discerning travelers seeking a distinct and luxurious escape, Reserve properties are tucked away in handpicked corners of the world, featuring chic, relaxed and intimate settings that weave indigenous flavors with highly responsive and individualized service. Current Ritz-Carlton Reserve properties are located in Thailand, Japan, Indonesia, Puerto Rico, and Mexico. 

The destination is also expected to include 18 Ritz-Carlton Reserve branded residences, offering owners a one-of-a-kind living experience.

"I am excited to welcome Ritz-Carlton Reserve into the fold of our luxury collection of brands for The Red Sea," said John Pagano, CEO at The Red Sea Development Company. "Around the world, Ritz-Carlton Reserve properties are synonymous with providing unique luxury experiences and creating personalized meaningful escapes, underpinned by a commitment to sustainable practices. As we inch closer to opening our first resorts early next year, this world-class brand is sure to excite and entice future guests."

The Red Sea Project is an ambitious regenerative tourism project, covering 28,000 square kilometers on the west coast of Saudi Arabia, of which less than one percent will be developed. The destination is expected to offer a new type of barefoot luxury experience and is being developed with the highest standards of sustainability. The development features an archipelago of more than 90 untouched natural islands, as well as dormant volcanoes, sweeping desert dunes, mountains and wadis, and more than 1,600 cultural heritage sites.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About The Red Sea Development Company 

The Red Sea Development Company (TRSDC - www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. TRSDC was established to drive the development of The Red Sea Project, a luxury, regenerative tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.

The project is being developed over 28,000 km2 of pristine lands and waters along Saudi Arabia's west coast and includes a vast archipelago of more than 90 pristine islands. The destination also features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. It is designed to include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use, as well as a circular waste management system to achieve zero waste to landfill.

Activity for the first phase of development is well underway and is on track to be completed by the end of 2023. The project has surpassed significant milestones, with over 800 contracts signed to date, worth in excess SAR 20 bn ($5.33bn). 

The 100-hectare Landscape Nursery, which will provide more than 25 million plants for The Red Sea Project and AMAALA, is now fully operational. There are more than 15,000 workers currently on-site and 80km of new roads are now complete. The Construction Village and the Waste Management Centre are both fully operational and development is progressing well at the Coastal Village, which will be home to around 14,000 people who will eventually work at the destination.

 

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SOURCE Marriott International, Inc.

FAQ

What is the Ritz-Carlton Reserve being launched in Saudi Arabia?

The Ritz-Carlton Reserve, named 'Nujuma,' will be a luxury resort debuting in 2023, part of The Red Sea Project.

When is Nujuma, the Ritz-Carlton Reserve, expected to open?

Nujuma is slated to open in 2023.

What unique features will Nujuma offer?

Nujuma will feature 63 villas, a spa, several dining venues, and a focus on personalized guest experiences.

How does the Ritz-Carlton Reserve project align with sustainability?

The Red Sea Project emphasizes sustainable development, with less than 1% of the area being developed.

What is the significance of Nujuma for Marriott's brand presence?

Nujuma will mark the first Ritz-Carlton Reserve in the Middle East, enhancing Marriott's luxury offerings.

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