Marriott International Introduces Travel Media Network, Powered by Yahoo
Marriott International has launched the Marriott Media Network, the first global omnichannel advertising solution in the hospitality industry. This initiative, developed in collaboration with Yahoo, aims to enhance curated content experiences for travelers. Initially targeting guests in the U.S. and Canada, it will expand globally to Marriott Bonvoy's 164 million members. The network promises advertisers a unique chance to engage with high-intent travelers through various media formats. This partnership aims to boost growth and redefine advertising strategies in a cookieless environment.
- Launch of first global omnichannel media network in hospitality industry.
- Collaboration with Yahoo enhances advertising capabilities.
- Targeting a large audience of over 164 million Marriott Bonvoy members.
- Offers personalized advertising experiences across multiple channels.
- None.
Marriott debuts the hospitality industry's first global omnichannel media network, enabling advertisers to deliver curated experiences to millions of travelers
BETHESDA, Md., May 16, 2022 /PRNewswire/ -- Marriott International, Inc., today announced the launch of the Marriott Media Network, an omnichannel cross-platform advertising solution for brand advertisers, enabling curated content experiences and offerings to guests throughout their travel journey. To power its network of owned channels, Marriott is exclusively collaborating with Yahoo, an industry-leading unified stack advertising platform.
The Marriott Media Network initially will offer brand advertisers exposure to travelers in the U.S. and Canada, ultimately expanding to travelers globally including all the more than 164 million members in Marriott Bonvoy, the company's award-winning travel program. The network is expected to feature premium inventory spanning its owned channels including display, mobile, video, email and digital out-of-home (in-room television and digital screens) when fully deployed. For brand advertisers, the Marriott Media Network will offer an unprecedented combination of scale and personalized media to an audience of in-demand, high-intent travelers.
For travelers, tailored brand experiences will drive smarter purchase decisions and a more fulfilling travel experience. The Marriott Media Network will provide travelers with relevant products and services during their travel journey, including throughout their path of purchase, pre-arrival and during their stay. Marriott's audience has intent, and travelers will be in the right mindset when receiving these offerings.
"We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio," said Chris Norton, Senior Vice President of Marketing Channels & Optimization, Marriott International. "The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience."
Marriott's media partnership with Yahoo spans supply and demand with Yahoo SSP serving as the exclusive access point for activating the Marriott Media Network supply. In addition, the global Yahoo ad sales team will lead demand generation and sales across Marriott's paid media and the Marriott Media Network, leveraging Yahoo's expanded Demand Side Platform.
"We are excited to work with Marriott International in driving meaningful growth via industry innovation," said Iván Markman, Chief Business Officer, Yahoo. "As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industry's first media network with an end-to-end demand and supply solution for the cookieless world."
The exclusive offering is one of Yahoo's strategic full-stack collaborations, highlighting Yahoo's unique ability to support advertisers and publishers in unlocking the full value of their content, audiences, and marketing. Yahoo offers both buy- and sell-side capabilities as well as an exchange – all tightly integrated to work better together. The Marriott Media Network will help open innovative opportunities to connect and personalize ad experiences across paid and owned media channels.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 8,000 properties under 30 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.
About Yahoo
Yahoo is a global media and tech company that reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.
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SOURCE Marriott International, Inc.
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