Manchester United Partners With SCAYLE on New Global E-Commerce Experience
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Insights
The partnership between Manchester United and SCAYLE is a strategic move that could potentially enhance the club's revenue streams through improved direct-to-consumer sales. By leveraging SCAYLE's expertise in e-commerce, Manchester United aims to capitalize on its global fan base by offering a more personalized and efficient online shopping experience. This could lead to increased customer satisfaction and loyalty, which is critical in the highly competitive sports merchandise market.
With the sports e-commerce sector growing, a sophisticated platform could provide Manchester United with valuable consumer data. This data can be used to tailor marketing strategies, optimize inventory management and drive sales during key periods such as match days and product launches. The resulting analytics could give Manchester United a competitive edge by enabling more targeted and effective campaigns.
Overall, the anticipated improvements in fan experience and operational efficiency could translate into stronger financial performance for the club, which may be reflected in its stock valuation over time, particularly if the platform significantly boosts merchandise sales.
Investors will be interested in how this partnership affects Manchester United's top-line growth and profitability. The investment in a modern e-commerce platform could reduce long-term operational costs while potentially increasing merchandise sales. Given that SCAYLE has a track record in the fashion, lifestyle and sports sectors, it is reasonable to expect a positive impact on Manchester United's direct-to-consumer revenue segment.
However, the initial costs of the platform transition and ongoing development must be weighed against the expected increase in sales. The club's financial statements in the quarters following the platform's launch will be key in assessing the return on investment. Investors should monitor the growth in e-commerce metrics, such as conversion rates and average order value, as indicators of the platform's performance and its impact on the club's financial health.
The choice of SCAYLE as an e-commerce partner reflects Manchester United's emphasis on a platform with strong flexibility and a proven track record in B2C scenarios. SCAYLE's focus on ready-to-use features and adaptability to changing market demands could enable Manchester United to quickly implement new sales strategies and product offerings, keeping pace with evolving consumer expectations.
SCAYLE's innovative technology is likely to include mobile optimization, advanced analytics and integrated marketing tools, which are essential for a seamless customer journey. The ability to provide a customized experience is crucial in retaining fan engagement and converting that into sales. The success of such a platform will depend on its uptime, user experience and the effectiveness of personalization algorithms.
By creating an e-commerce experience that fans are proud of, Manchester United could set a new standard for online sports retailing, potentially influencing other clubs and organizations to follow suit.
SCAYLE is one of the fastest-growing enterprise e-commerce platforms in the world. It provides the technical backbone for more than 140 online stores and was specifically designed for B2C use cases with a strong focus on the fashion, lifestyle and sports sectors. SCAYLE has a unique retail DNA and provides an innovative technology, with extensive, ready-to-use features and strong flexibility.
Putting fan satisfaction at the heart of its plans, Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fast-changing requirements.
Manchester United’s Phil Lynch, CEO of Direct to Consumer Products & Experiences, said:
“Manchester United is always looking for new and innovative ways to improve our fans’ experience. We are delighted to be partnering with SCAYLE to further enhance our e-commerce offering, delivering an exceptional fan experience through personalisation and a premium best in class commerce platform.”
Manchester United’s James Holroyd, Chief Commercial Development Officer, said:
“Partnering with SCAYLE represents a significant milestone in our journey to offer the best possible e-commerce experience. SCAYLE’s deep-rooted expertise in e-commerce coupled with their commitment to delivering an industry leading e-commerce experience for our fans, were key factors in our decision to work with them on this strategically important partnership.”
Tobias Ring, Managing Director, SCAYLE, said:
“Gaining Manchester United’s trust marks a pivotal moment in our pursuit of becoming the number one e-commerce platform for enterprise brands and retailers. We are looking forward to closely partnering with the club and demonstrating our ability to elevate customer experiences on such a global and storied stage. We will give our all to co-creating an e-commerce presence that Manchester United fans are proud of and does justice to the club’s legacy of continuously redefining excellence, both on and off the pitch.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 146-year heritage we have won 67 major trophies, enabling us to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
About SCAYLE
SCAYLE is a flexible B2C SaaS enterprise shop system built on a headless and API-first architecture. An extensive feature set, including PIM, Shop Management, Checkout, and OMS, is combined with an intuitive UI. Brands and retailers use SCAYLE to stay on track with fast-changing market developments and to drive differentiation in commerce. SCAYLE GmbH is a member of the ABOUT YOU Group and unites modern technology with a unique retail DNA. Leading brands like Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O’Polo, and DEPOT choose SCAYLE’s Commerce Engine. Managing directors are Christopher Metz, René Dalock, Sergio Sola, and Tobias Ring.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240123918801/en/
Kate Lowe, +44 (0) 7785 451 035
Manchester United
kate.lowe@manutd.co.uk
Anja Schmidt, +49 176 32282450
SCAYLE
anja.schmidt@scayle.com
Source: Manchester United
FAQ
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