Mastercard Partners With Live Nation to Offer Exclusive Live Music Benefits and Experiences for Cardholders Around the World

Rhea-AI Summary

Mastercard announces a multi-year partnership with Live Nation, granting over 100 million cardholders exclusive access to concert presale tickets, premium seats, and VIP experiences through priceless.com. The partnership aims to enhance the diversity of product benefits for Mastercard cardholders and support the Priceless Planet Coalition. Eligible cardholders in 19 geographies across Europe and Asia will have access to these benefits starting January 1.

• Through priceless.com, millions of cardholders in 19 markets across Europe and Asia will gain exclusive access to presale tickets, premium seats and VIP experiences
• The partnership will also support the Priceless Planet Coalition

PURCHASE, N.Y. & LOS ANGELES--(BUSINESS WIRE)-- Mastercard today announces its multi-year partnership with Live Nation, the world’s leading live entertainment company, acknowledging the significant role music plays in people’s lives. Music is a universal passion, with 78% of global live concert goers viewing music as a fundamental part of who they are¹.

Now, Mastercard will connect over 100 million cardholders with their greatest passion – music – in new and thrilling ways, granting exclusive access to concert presale tickets, premium seats, and various unforgettable VIP experiences through priceless.com. This partnership will enhance the diversity of product benefits already available for Mastercard cardholders, including everyday value offers like ridesharing, food delivery, online shopping and access to Priceless Experiences for travel, wellness, culinary and more.

“At Mastercard, we’re constantly seeking new ways to enrich our cardholders’ lives, in moments big and small,” said Raja Rajamannar, chief marketing and communications officer for Mastercard. “Like nothing else, music excites us, inspires us and unites us. In partnership with Live Nation, we’re delighted to bring our cardholders closer to their passion for music through this extraordinary set of benefits.”

Beginning January 1, eligible* Mastercard cardholders will have access to these exciting new benefits in 19 geographies across Europe and Asia, including Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, Netherlands, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Taiwan, Thailand and the United Kingdom. Benefits will be available through priceless.com, home to an incredible range of Priceless Experiences across passion points, such as culinary, wellness, entertainment and sports, as well as through select banking partners' mobile apps.

“We’re thrilled to partner with Mastercard and help their cardholders experience their favorite artists like never before,” said Russell Wallach, Live Nation Media & Sponsorship’s Global President. “Our partnership will not only create lifelong memories for Mastercard cardholders but also bring tremendous marketing support to artists and shows worldwide, fostering an enduring connection with audiences for many years to come."

This partnership also builds on Mastercard’s commitment to doing well by doing good, supporting the Priceless Planet Coalition whose goal is to restore 100 million trees. Guided by Conservation International and World Resources Institute, the Priceless Planet Coalition engages businesses and consumers to take collective actions to fight climate change. In collaboration with Mastercard, Live Nation will help empower cardholders to make a positive impact on the planet by providing opportunities to donate to restore a tree when they purchase concert tickets during certain Mastercard presale events.

Mastercard is a long-time supporter of the music industry. Building on its sponsorships of the GRAMMY Awards^®, Latin GRAMMY Awards^® and BRIT Awards, Mastercard has created countless innovative, inclusive Priceless Experiences connecting fans and artists. The brand even launched an album, “Priceless,” through a collaboration centered on mentoring rising artists.

*Eligibility and rollout timing varies by market. Markets, and availability, subject to change.

^[1] Live Nation Global Study 2023, Quantitative Survey of N=11,000 global live music goers ages 18+

About Mastercard

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231101343694/en/

Mastercard

Julia Monti

Email: Julia.Monti@mastercard.com

Live Nation

Danika Azzarelli

Email: DanikaAzzarelli@LiveNation.com

Source: Mastercard Investor Relations

FAQ

What is the partnership between Mastercard and Live Nation?

The partnership allows Mastercard cardholders exclusive access to concert presale tickets, premium seats, and VIP experiences through priceless.com.

Who can benefit from this partnership?

Over 100 million Mastercard cardholders in 19 geographies across Europe and Asia can benefit from this partnership.

When will the benefits be available?

Eligible cardholders can access the benefits starting January 1.

What other benefits are available for Mastercard cardholders?

Mastercard cardholders also have access to everyday value offers like ridesharing, food delivery, online shopping, and Priceless Experiences for travel, wellness, culinary, and more.

What is the Priceless Planet Coalition?

The Priceless Planet Coalition is a collective effort to restore 100 million trees and fight climate change, supported by Mastercard. Cardholders can donate to restore a tree when purchasing concert tickets during certain Mastercard presale events.

What is the goal of the partnership?

The partnership aims to bring cardholders closer to their passion for music, create lifelong memories, support artists and shows worldwide, and make a positive impact on the planet.

Which markets are included in this partnership?

The partnership benefits will be available in Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, Netherlands, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Taiwan, Thailand, and the United Kingdom.

What is the significance of music in people's lives?

78% of global live concert goers view music as a fundamental part of who they are.

What is the role of Live Nation in this partnership?

Live Nation is the world's leading live entertainment company and will help provide exclusive experiences and marketing support to artists and shows worldwide.

Is there any cost to access these benefits?

The press release does not mention any additional costs for accessing the exclusive benefits.

How long will the partnership last?

The press release does not specify the duration of the partnership.