Mastercard Announces Development of Inclusive AI Tool to Provide Personalized, Real-Time Assistance to Small Business Community
Blavity Media Group, Group Black, Newsweek and TelevisaUnivision join Mastercard-led media coalition to deliver always-on mentorship for all
Today’s influx of data can be overwhelming, and while modern businesses face a compelling need to adapt, enhance their skills and keep pace with changing consumer demands, time is often not on their side. Given that eight out of ten small businesses operate without employees (1) and
"Operating a small business is a point of immense passion and pride for entrepreneurs, but it’s certainly not easy. We are working closely with small business owners at all stages of development and seeing the myriad of challenges they face and the critical importance of mentorship to their success,” said Mastercard Chief Marketing and Communications Officer Raja Rajamannar. “Mastercard Small Business AI aims to create mentorship at scale, offering always-on advice from an inclusive set of sources. This is a testament to our commitment to the small business community and to innovations that lift people up."
Catalyzing AI transformation through partnerships
In partnership with Create Labs, a social venture offering technology access to underserved communities, the tool is being crafted to limit biases and cater to diverse entrepreneurial needs. This innovative tool incorporates cutting-edge Generative AI features to offer a conversational experience, drawing on emerging techniques and inclusive design standards to promote a relevant user journey.
The Generative AI tool being created by Mastercard and Create Labs will be responsibly built on diverse and inclusive content. Not only will the AI tool deliver data from Mastercard’s existing repository of content – from the Small Business Community, Digital Doors, Mastercard Trust Center, Strive
- Blavity Media Group, a digital media company with a mission to economically and creatively support Black millennials.
- Group Black, a Black-owned media company dedicated to connecting brands with diverse audiences. The group’s collective includes Pod Digital Media, Black Women Talk Tech, ReachTV.
- Newsweek, the modern global digital news organization built around the iconic 90-year-old American magazine.
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TelevisaUnivision, the world’s leading Spanish-language media company, reaching over 53 million
U.S. consumers across linear and digital platforms.
The tool is scheduled to be piloted in the
"Uniting for a common goal of inclusivity holds incredible power. Through collaboration, we are looking to combine diverse resources to enhance a tool designed for all small- and medium-sized business owners. Our hope is that these collective efforts shape a more equitable world for future generations, reducing the exclusion felt by numerous minorities and empowering them with the resources needed to succeed," stated Bonin Bough, Chief Strategy Officer and co-founder of Group Black.
A track record of small business community support
Guided by the conviction that the company can do well as a business by doing good in the world, Mastercard is committed to bringing small businesses everywhere into the financial mainstream. Understanding that time is one of the most valuable assets for any small business owner, Mastercard has a strong history of developing dozens of business solutions and services that center around operational efficiency and ease of use. Mastercard Small Business AI will join the company’s suite of small business solutions designed to empower entrepreneurs to help grow and protect their businesses in today’s digital economy.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com
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Julia Monti
julia.monti@mastercard.com
Source: Mastercard Investor Relations