Macy’s Unveils Holiday 2024 Campaign Starring Acclaimed Actress Alison Brie as the “Macy’s Gift Guide”
Macy's (M) launches its Holiday 2024 campaign featuring actress Alison Brie as the 'Macy's Gift Guide'. The campaign transforms the traditional gift guide into a dynamic character, with Brie portraying an expert gift curator alongside Matt Bush as her mentee. The campaign will be showcased across TV, digital, and social channels, featuring spots filmed by director Stacy Wall in a stylized 'gift world'. As part of the celebration, Brie will make a special appearance at the 98th Macy's Thanksgiving Day Parade, where she will cut the ribbon to kick off the event on November 28.
Macy's (M) lancia la sua campagna per le festività 2024 con l'attrice Alison Brie come 'Guida ai Regali di Macy's'. La campagna trasforma la tradizionale guida ai regali in un personaggio dinamico, con Brie che interpreta un'esperta curatrice di regali affiancata da Matt Bush nel ruolo del suo protetto. La campagna sarà presentata su TV, digitali e canali social, con spot girati dal regista Stacy Wall in un mondo dei regali stilizzato. Come parte della celebrazione, Brie farà un'apparizione speciale alla 98ª Parata del Giorno del Ringraziamento di Macy's, dove taglierà il nastro per dare il via all'evento il 28 novembre.
Macy's (M) lanza su campaña de Vacaciones 2024 con la actriz Alison Brie como la 'Guía de Regalos de Macy's'. La campaña transforma la tradicional guía de regalos en un personaje dinámico, con Brie interpretando a una experta curadora de regalos junto a Matt Bush como su aprendiz. La campaña se presentará en TV, plataformas digitales y redes sociales, con anuncios filmados por el director Stacy Wall en un mundo de regalos estilizado. Como parte de la celebración, Brie hará una aparición especial en el 98° Desfile del Día de Acción de Gracias de Macy's, donde cortará el listón para iniciar el evento el 28 de noviembre.
Macy's (M)가 배우 앨리슨 브리와 함께 '메이시의 선물 가이드'로서 2024년 홀리데이 캠페인을 시작합니다. 이 캠페인은 전통적인 선물 가이드를 역동적인 캐릭터로 변모시키며, 브리는 전문가 선물 큐레이터 역할을 맡고, 맷 부시가 그녀의 멘티 역할을 맡습니다. 캠페인은 TV, 디지털 및 소셜 채널에서 전파되며, 스테이시 월 감독이 촬영한 스타일리시한 '선물 세계'에서의 광고를 포함합니다. 축하 행사로, 브리는 11월 28일에 열리는 98회 메이시의 추수감사절 퍼레이드에서 특별 출연하여 이벤트 시작을 알리는 리본을 자를 예정입니다.
Macy's (M) lance sa campagne pour les fêtes 2024 avec l'actrice Alison Brie en tant que 'Guide des Cadeaux de Macy's'. La campagne transforme le guide de cadeaux traditionnel en un personnage dynamique, avec Brie jouant le rôle d'une experte en cadeaux aux côtés de Matt Bush en tant que son protégé. La campagne sera diffusée sur les chaînes de télévision, numériques et sociales, avec des spots filmés par le réalisateur Stacy Wall dans un monde des cadeaux stylisé. Dans le cadre de la célébration, Brie fera une apparition spéciale lors de la 98e Parade de Thanksgiving de Macy's, où elle coupera le ruban pour inaugurer l'événement le 28 novembre.
Macy's (M) startet seine Feiertagskampagne 2024 mit der Schauspielerin Alison Brie als 'Macy's Geschenkeführer'. Die Kampagne verwandelt den traditionellen Geschenke-Guide in eine dynamische Figur, wobei Brie eine Expertin für Geschenke darstellt und Matt Bush als ihr Mentee auftritt. Die Kampagne wird über TV, digitale und soziale Kanäle präsentiert, mit Spots, die von Regisseur Stacy Wall in einer stilisierten 'Geschenkewelt' gedreht wurden. Im Rahmen der Feierlichkeiten wird Brie beim 98. Macy's Thanksgiving Day Parade eine besondere Erscheinung haben, wo sie das Band durchschneiden wird, um die Veranstaltung am 28. November zu eröffnen.
- Strategic marketing initiative targeting holiday shopping season
- Multi-platform campaign deployment across TV, digital, and social channels
- Integration with high-visibility Macy's Thanksgiving Day Parade
- None.
As the ultimate gifting destination, Macy’s is the guide for holiday shopping, helping customers find the perfect gift for friends and family
Macy’s holiday campaign stars Alison Brie as the “Macy’s Gift Guide” (Photo: Business Wire)
“Macy’s Holiday campaign introduces Alison Brie as the Macy’s Gift Guide, offering customers a new, fun and personalized approach to discover the gifts and experiences only Macy’s can offer. From finding the perfect gift for family and friends, to self-gifting moments, the Gift Guide will curate all things holiday,” said Sharon Otterman, chief marketing officer at Macy’s. “The campaign celebrates the joy of giving and creating lasting memories this holiday season. We’re thrilled to bring this campaign to life with Alison, who perfectly embodies the spirit and joy of Macy’s and the holiday season.”
Inspiration Behind the Season of Giving
In the campaign, Brie portrays an expert gift curator, responsible for finding the perfect gifts to give this holiday season. From selecting one-of-a-kind gifts for friends and family to providing expert advice for hosting holidays, the Macy’s Gift Guide will help customers create magical moments throughout the season. Bush, as the Gift Guide’s Mentee, is there to support and help customers get to know her better.
“I am delighted to work with Macy’s and be a part of the Holiday campaign for such an iconic retailer. The holiday season holds a special place in my heart, filled with warmth, joy, and cherished moments with family and friends. Being able to capture that spirit and share it with everyone through this campaign has been an incredible experience,” said Alison Brie.
The Ultimate Guide to Gifting
The Macy’s Gift Guide will appear in a series of spots, filmed by award-winning director Stacy Wall, inside an immersive and stylized “gift world,” featuring Macy’s design elements and a wide range of great gifts. Each selection in the Gift Guide moments is designed to spark emotional connections, helping customers select thoughtful gifts for their loved ones, and to focus on the feelings that these gifts evoke—whether it’s the warmth of cherished memories, the joy of shared experiences or the excitement of finding thoughtful gifts for everyone on the holiday list.
Macy’s Holiday campaign will roll out on multimedia platforms, including TV, digital, and social channels beginning today and will highlight different gifting moments, amazing deals for Black Friday and last-minute gifting throughout December.
Macy’s Thanksgiving Day Parade®
In celebration of her role as the Macy’s Gift Guide, Alison Brie will make a special appearance at this year’s Macy’s Thanksgiving Day Parade®. With the help of her mentee, the Gift Guide will cut the ribbon and kick off the 98th Parade, which will feature a lineup of iconic character balloons, fantastic floats, the biggest stars in music and the one-and-only Santa Claus. The nation’s premier holiday celebration will officially kick off the holiday season on Thursday, November 28.
About Alison Brie
A two-time Golden Globe and five-time SAG Award-nominated actress, Alison Brie is one of the industry's most talented leading ladies. Brie is well known for her starring role in the Emmy Award-nominated series, GLOW, and the acclaimed comedy series, COMMUNITY. She was most recently seen in the Peacock series adaptation of the Liane Moriarty novel, APPLES NEVER FALL, opposite Annette Bening, Sam Neill and Jake Lacy. Next, she stars, and produced, the feature TOGETHER, opposite Dave Franco. Brie will also be reprising the role of Annie Edison for the upcoming cult favorite, COMMUNITY film. Additionally, Brie will soon begin production as ‘Evil-Lyn’ in Amazon MGM Studios and Mattel Films’ live-action take on MASTERS OF THE UNIVERSE, opposite Nicholas Galitzine and Camila Mendes.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028475000/en/
Julissa Bonfante / Erin Dougherty
Communications@macys.com
Source: Macy’s
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