Macy’s Relaunches Epic Threads, Celebrating Kids’ Style – Just in Time for Back-to-School

Rhea-AI Summary

Macy's has relaunched its popular kids' clothing line, Epic Threads, as part of its Summer's Greatest Hits back-to-school campaign. The refreshed collection, now available in stores and online, offers playful and expressive clothing for children aged 2T to 20. Designed with input from young customers, Epic Threads features versatile and durable styles priced from $10 to $50.

The line includes over 200 pieces of clothing and accessories, focusing on mix-and-match options suitable for various activities. Macy's emphasizes the use of sustainable materials and easy-care fabrics. The relaunch is part of Macy's broader back-to-school offering, which includes both private brands and popular name brands, available through multiple shopping channels.

Positive

• Relaunch of Epic Threads line may attract more customers for back-to-school shopping
• Expansion of sizes from 2T to 20 potentially increases target market
• Price range of $10 to $50 for Epic Threads items is competitive for children's clothing
• Use of sustainable materials in Epic Threads line aligns with growing consumer preferences
• Omnichannel shopping options (in-store, online, mobile app) provide convenience for customers

Negative

• None.

Summer’s Greatest Hits continues with the refresh of Epic Threads, a stylish and versatile collection that takes kids from playground to parties and everything in between

NEW YORK--(BUSINESS WIRE)-- Macy’s Summer’s Greatest Hits celebrates back-to-school and with the relaunch of its beloved kid’s clothing line, Epic Threads, a private brand dedicated to celebrating the spirit of childhood, designed with and for kids and their caregivers. The refreshed Epic Threads collection is the perfect choice for those looking to outfit their children in clothing that's as fun as it is functional, whether they are at a playground, at a birthday party or exploring their backyard. The collection is now available on macys.com, Macy’s mobile app and Macy’s stores nationwide.

The refreshed Epic Threads focuses on playful and expressive clothing and accessories to fit the needs of every kid (Photo: Business Wire)

“We are excited to introduce the refresh of Epic Threads. The brand is all about showcasing children’s optimistic world where imagination rules and kids can be kids – comfortable and confident in their favorite outfits,” said Emily Erusha-Hilleque, SVP, Private Brands at Macy’s. “This collection was designed and inspired by kids, and features vibrant, durable and versatile styles that both kids and their caregivers will surely love."

Rooted in consumer insights and designed with intention, the refreshed Epic Threads offers a mix of basics, key items, and fashion pieces that cover all clothing needs from classroom to playground and every adventure in between. Macy’s surveyed its youngest customers to ensure that this collection stands ready for kids to fill their whole day with confidence and style. From bright tees and twirl-worthy dresses to pants and hoodies, each piece in the collection is designed to handle everyday moments.

Epic Threads’ assortment features playful and expressive pieces that are versatile and comfortable – playful tops, comfy bottoms, cozy outerwear and everything in between. And best of all, every piece in the collection is designed to mix and match, making it easy for kids to transition seamlessly from the classroom to social gatherings. The brand uses feel-good and trusted fabrics that are bright, welcoming, and easy to care for, with a commitment to using sustainable materials. Each fabric was chosen for its quality and performance, ensuring that pieces look and feel great, wash after wash.

Epic Threads includes over 200 pieces of clothing and accessories, ranging from $10 to $50 and sizes from 2T to 20 and is now available at Macy's stores nationwide and online.

Summer’s Greatest Hits: Back-to-School Shopping at Macy's

As the back-to-school season approaches, Macy's showcases the greatest fits for students with the best assortment and deals. Macy’s makes back-to-school shopping a breeze with an unmatched selection of on-trend apparel, accessories, and essentials for students of all ages. From the coolest sneakers to the must-have denim and college hoodies, Macy's has all the latest trends for every student's personal taste and preferences.

Parents appreciate the value and convenience of shopping at Macy's, where customers can find everything their children need in one place. With Macy’s omnichannel shopping experience, families can choose to shop in-store, online at Macys.com, or through the Macy's app, with great sales and discounts that make back-to-school shopping both fun and affordable.

With Macy’s curated selection of private brands like Epic Threads, and And Now This as well as customer-favorite brands like Nike, Jordan, Celebrity Pink, Madden Girl, and Levi’s, kids will be making a statement when they return to the classroom. Also, with the latest sneakers from Converse, Nike, New Balance, and Adidas, students can put their best foot forward and create memorable experiences in style.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240716362569/en/

Julissa Bonfante / Erin Dougherty / Gillian Boyland

communications@macys.com

Source: Macy’s

FAQ

What is the price range for Macy's (M) new Epic Threads collection?

The Epic Threads collection at Macy's (M) is priced from $10 to $50.

What age range does Macy's (M) Epic Threads collection cater to?

Macy's (M) Epic Threads collection caters to children with sizes ranging from 2T to 20.

When was Macy's (M) Epic Threads collection relaunched?

Macy's (M) relaunched the Epic Threads collection in July 2024, just in time for the back-to-school shopping season.

How many pieces are included in Macy's (M) new Epic Threads collection?

Macy's (M) new Epic Threads collection includes over 200 pieces of clothing and accessories.