Macy’s, Inc. Names Bobby Amirshahi Senior Vice President, Corporate Communications
Macy’s, Inc. (NYSE:M) appointed Malek Robert Amirshahi as the new senior vice president of corporate communications, effective December 7, 2020. Amirshahi will oversee internal and external communications, as well as initiatives related to company culture and transformation. He previously served at Univision Communications and has over 20 years of experience in media and telecommunications. He succeeds Cheryl Heinonen, who is leaving after the holiday season. Macy’s reported $24.6 billion in sales for fiscal 2019 and is known for its omni-channel retail approach.
- Appointment of an experienced communications leader, potentially enhancing corporate reputation.
- Strategic alignment of messaging across business initiatives may improve operational efficiency.
- Cheryl Heinonen's departure could impact continuity in communications leadership.
NEW YORK--(BUSINESS WIRE)--Macy’s, Inc. (NYSE:M) today announced that Malek Robert (“Bobby”) Amirshahi has been named senior vice president of corporate communications for Macy’s, Inc., effective December 7, 2020.
Amirshahi will be responsible for leading both internal and external communications across the enterprise, as well as Macy’s cause work. In this role, he will help drive alignment and consistent messaging across business strategy, transformation, colleague and culture initiatives. He will report to Danielle Kirgan, chief transformation & human resources officer of Macy’s, Inc. and will be based in New York City.
“Bobby brings a strategic mindset to how communications and reputation can advance the business and inspire people. His energy, experience with high-profile brands and passion for inclusion make him a great fit for Macy’s, Inc.,” Kirgan said.
Amirshahi is an award-winning, 20-plus year veteran of the media and telecommunications industry. He is currently senior vice president, corporate communications at Univision Communications Inc., the largest Hispanic media company in the U.S. In this role, he manages corporate reputation, employee communications, corporate media relations strategy and execution, and elevates the company’s growth initiatives. Prior to Univision, Amirshahi held several public relations, corporate social responsibility and communications roles at Time Warner Cable, Cox Enterprises and its subsidiaries.
Amirshahi holds a bachelor’s degree in history from The College of William and Mary.
Amirshahi succeeds Cheryl Heinonen, who will be leaving Macy’s, Inc. after the Holiday season to relocate back home to the West Coast.
About Macy’s, Inc.
Macy’s, Inc. (NYSE: M) is one of the nation’s premier omni-channel fashion retailers, with fiscal 2019 sales of
