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Macy’s and Toys“R”Us® Announce Geoffrey’s Hot Toy List for the 2024 Holiday Season

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Macy's and Toys"R"Us® have unveiled Geoffrey's Hot Toy List for the 2024 holiday season, featuring 150 of the most coveted toys from popular brands like Barbie®, Pokémon, LEGO®, and more. The list includes exclusive items such as the Geoffrey with a Christmas Tree FUNKO and toys from Toys"R"Us' own brands. Macy's is expanding its exclusive offerings with the Geoffrey's Toy Box Pre-School line and Journey Girls dolls.

To enhance the shopping experience, Macy's will introduce Toy Champions at over 330 Toys"R"Us locations. The Hot Toy List will come to life with in-store experiences starting September 28th, allowing customers to play with and discover new toys. Geoffrey's birthday celebrations will be held in October with events and giveaways at select stores nationwide.

Macy's e Toys"R"Us® hanno svelato la Geoffrey's Hot Toy List per la stagione natalizia 2024, contenente 150 dei giocattoli più ambiti di marchi popolari come Barbie®, Pokémon, LEGO® e altri. La lista include articoli esclusivi come il Geoffrey con l'Albero di Natale FUNKO e giocattoli dei marchi di Toys"R"Us. Macy's sta ampliando la sua offerta esclusiva con la linea Pre-School di Geoffrey's Toy Box e le ragazze Journey Dolls.

Per migliorare l'esperienza di acquisto, Macy's introdurrà i Toy Champions in oltre 330 località di Toys"R"Us. La Hot Toy List prenderà vita con esperienze in negozio a partire dal 28 settembre, permettendo ai clienti di giocare e scoprire nuovi giocattoli. I festeggiamenti per il compleanno di Geoffrey si terranno a ottobre con eventi e omaggi in negozi selezionati in tutto il paese.

Macy's y Toys"R"Us® han revelado la Geoffrey's Hot Toy List para la temporada navideña de 2024, que incluye 150 de los juguetes más deseados de marcas populares como Barbie®, Pokémon, LEGO® y más. La lista incluye artículos exclusivos como el Geoffrey con un Árbol de Navidad FUNKO y juguetes de las propias marcas de Toys"R"Us. Macy's está ampliando su oferta exclusiva con la línea Pre-School de Geoffrey's Toy Box y las muñecas Journey Girls.

Para mejorar la experiencia de compra, Macy's presentará a los Toy Champions en más de 330 ubicaciones de Toys"R"Us. La Hot Toy List cobrará vida con experiencias en tienda a partir del 28 de septiembre, permitiendo a los clientes jugar y descubrir nuevos juguetes. Las celebraciones del cumpleaños de Geoffrey se llevarán a cabo en octubre con eventos y regalos en tiendas seleccionadas en todo el país.

Macy's와 Toys"R"Us®는 2024년 홀리데이 시즌을 위해 Geoffrey's Hot Toy List를 공개했습니다. 이 목록에는 가장 인기 있는 장난감 150종이 포함되어 있으며 Barbie®, Pokémon, LEGO®와 같은 유명 브랜드에서 제공합니다. 이 목록에는 크리스마스 트리와 함께 있는 Geoffrey FUNKO 및 Toys"R"Us의 자체 브랜드 장난감과 같은 독점 아이템도 포함되어 있습니다. Macy's는 Geoffrey's Toy Box Pre-School 라인Journey Girls 인형을 통해 독점 제품을 확장하고 있습니다.

쇼핑 경험을 향상시키기 위해 Macy's는 330개 이상의 Toys"R"Us 매장에서 Toy Champions를 도입할 예정입니다. Hot Toy List는 9월 28일부터 시작되는 매장 내 체험을 통해 실현되며, 고객들이 새로운 장난감을 직접 만져보고 참여할 수 있는 기회를 제공합니다. Geoffrey의 생일 축하 행사는 10월에 진행되며, 전국의 선택된 매장에서 이벤트와 경품이 진행됩니다.

Macy's et Toys"R"Us® ont dévoilé la Geoffrey's Hot Toy List pour la saison des fêtes 2024, présentant 150 des jouets les plus prisés de marques populaires telles que Barbie®, Pokémon, LEGO® et bien d'autres. La liste comprend des articles exclusifs comme le Geoffrey avec un arbre de Noël FUNKO et des jouets des marques de Toys"R"Us. Macy's élargit son offre exclusive avec la gamme Geoffrey's Toy Box Pre-School et les dolls Journey Girls.

Pour améliorer l'expérience d'achat, Macy's introduira les Toy Champions dans plus de 330 sites Toys"R"Us. La Hot Toy List prendra vie avec des expériences en magasin à partir du 28 septembre, permettant aux clients de jouer et de découvrir de nouveaux jouets. Les célébrations d'anniversaire de Geoffrey auront lieu en octobre, avec des événements et des cadeaux dans des magasins sélectionnés à travers le pays.

Macy's und Toys"R"Us® haben die Geoffrey's Hot Toy List für die Weihnachtssaison 2024 enthüllt, die 150 der begehrtesten Spielsachen von beliebten Marken wie Barbie®, Pokémon, LEGO® und mehr enthält. Die Liste beinhaltet exklusive Artikel wie den Geoffrey mit einem Weihnachtsbaum FUNKO und Spielsachen aus den eigenen Marken von Toys"R"Us. Macy's erweitert sein exklusives Angebot mit der Geoffrey's Toy Box Pre-School Linie und Journey Girls Puppen.

Um das Einkaufserlebnis zu verbessern, wird Macy's Toy Champions an über 330 Toys"R"Us Standorten einführen. Die Hot Toy List wird ab dem 28. September mit Erlebnissen im Geschäft zum Leben erweckt, bei denen Kunden neue Spielsachen entdecken und ausprobieren können. Geoffrey's Geburtstagsfeiern finden im Oktober mit Veranstaltungen und Geschenken in ausgewählten Geschäften im ganzen Land statt.

Positive
  • Introduction of 150 coveted toys for the 2024 holiday season
  • Expansion of exclusive brand offerings at Macy's Toys"R"Us
  • Implementation of Toy Champions at over 330 Toys"R"Us locations to enhance customer experience
  • In-store experiences and events to promote toy sales
Negative
  • None.

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events.

Shop all your favorite brands like Barbie®, Pokémon, LEGO®, and more this holiday season

NEW YORK--(BUSINESS WIRE)-- Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every age and interest. This year’s list includes 150 of the most coveted toys for the ‘Toys R Us’ kid in all of us, from favorite brands like Barbie®, Hot Wheels, Pokémon, LEGO®, Bluey & more. Highlights include a Toys“R”Us® exclusive Geoffrey with a Christmas Tree FUNKO, along with popular brands created by Toys“R”Us, including Fast Lane, You & Me, Animal Zone and more. Shoppers will also find exclusive toys from top brands like Transformers, Teenage Mutant Ninja Turtles, Littlest Pet Shop and more, available only at Toys“R”Us at Macy’s.

Geoffrey unveils the most coveted toys of the 2024 holiday season. (Photo: Business Wire)

Geoffrey unveils the most coveted toys of the 2024 holiday season. (Photo: Business Wire)

In addition to the Hot Toy List, Toys“R”Us at Macy’s will expand its exclusive brand offerings this year. Only available at Macy’s Toys“R”Us, Geoffrey's Toy Box Pre-School line will be available in October and feature fun, updated role play items that pre-school kids and parents will love. Journey Girls, re-launching this season and available in November, is a variety of 18" dolls & accessories featuring unique fashions and personalities, available only at Macy’s with trend-driven fashions that are perfect for any mini fashionista.

“This year, we are bringing the 2024 Geoffrey’s Hot Toy List to life with in-store experiences that allow our customers to play with and discover the newest and most coveted toys of the holiday season,” said Adie Trento, resident toy expert at Macy’s. “We have the best brands to choose from, like Barbie®, Hot Wheels, and LEGO®, featuring every kind of toy on every holiday list guaranteed to bring the biggest smiles and memories for all gift-giving events all year long.”

To further enhance the in-store shopping experience this holiday season, Macy’s will introduce Toy Champions at over 330 Toys“R”Us locations, providing dedicated associates to help gift givers find the perfect present tailored to age, interests, and play patterns.

Geoffrey’s Top Toys List

This year’s must-have toys take the guesswork out of holiday shopping. Discover unique ways to play with the toys featured on Geoffrey’s list.

Check out some of Geoffrey’s favorites for 2024:

Customers can shop all year long at Toys“R”Us at Macy's stores nationwide, featuring toys from the Hot Toy List and thousands more, available now in-store and online at macys.com and toysrus.com, as well as on the Macy’s app.

Geoffrey’s In-Store Celebrations

On September 28th, the Hot Toy List experience comes to life within Toys“R”Us shops at select Macy’s stores nationwide. Celebrate Geoffrey’s Hot Toy List of 2024 by visiting your local store to play and test select new items from this year’s list and enjoy family photo opportunities with Geoffrey, who will be helping kids and guests make their holiday wish lists. Within each Toys“R”Us shop, colorful fixtures and play areas will make for plenty of moments for families to explore and discover the latest offerings.

In honor of Geoffrey’s birthday on October 17th, select stores nationwide will host in-store events & giveaways from October 10-12 and October 17-19. Join us in wishing Geoffrey a happy birthday with events from Pokémon, Rainbow High, Paw Patrol, Hasbro Games & More!

Visit macys.com/toysrus and follow @macys and @toysrus for updates.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

About TOYS“R”US

Toys“R”Us is a global leader in the toy industry, celebrating the joys of childhood and play for more than 70 years. Geoffrey the GiraffeTM, the beloved mascot of Toys“R”Us, is adored by millions of kids and their families around the world. In the U.S., Toys“R”Us can be found inside every Macy’s store, at flagship locations at American Dream and Mall of America, and online at toysrus.com. Globally, the brand has over 1,400 stores and e-commerce businesses in 32 countries. Toys“R”Us is owned by WHP Global, a leading brand management firm with a portfolio of consumer brands that generate over USD$7 billion in retail sales. Follow @toysrus on social for the latest updates.

Julissa Bonfante/Gillian Boyland

communications@macys.com

Source: Macy's

FAQ

When will Macy's and Toys"R"Us launch Geoffrey's Hot Toy List for 2024?

Macy's and Toys"R"Us have already unveiled Geoffrey's Hot Toy List for the 2024 holiday season, featuring 150 of the most coveted toys from popular brands.

What exclusive toys will be available at Macy's Toys"R"Us for the 2024 holiday season?

Exclusive toys at Macy's Toys"R"Us include a Geoffrey with a Christmas Tree FUNKO, toys from Toys"R"Us' own brands, and exclusive items from brands like Transformers, Teenage Mutant Ninja Turtles, and Littlest Pet Shop.

How is Macy's (M) enhancing the in-store shopping experience for toys this holiday season?

Macy's is introducing Toy Champions at over 330 Toys"R"Us locations, providing dedicated associates to help gift givers find the perfect present. They're also hosting in-store experiences starting September 28th for customers to play with and discover new toys.

When and where will Geoffrey's birthday celebrations be held at Macy's stores in 2024?

Geoffrey's birthday celebrations will be held at select Macy's stores nationwide from October 10-12 and October 17-19, 2024, featuring events and giveaways from various toy brands.

Macy's Inc.

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