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Kylie Cosmetics Launches at Macy’s, Featuring Limited-Edition Holiday Collection and Iconic Core Products
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Kylie Cosmetics is launching at Macy’s on October 1, starting with a limited-edition Holiday Collection featuring clean, vegan formulas. The Holiday line includes gift sets and cosmetic products, available online and in select stores. Following this, core products will be introduced in Winter 2022, with the full collection set to roll out in early Spring 2023. This partnership aims to enhance brand accessibility and expand Macy’s beauty offerings, aligning with their strategy to connect customers with renowned brands.
Positive
Launch of Kylie Cosmetics at Macy's expands market reach.
Limited-edition Holiday Collection includes a variety of attractive products.
Focus on clean, cruelty-free, and vegan formulas enhances brand appeal.
Anticipated full collection launch in early Spring 2023 may boost sales.
Negative
None.
Beginning October 1, Kylie Cosmetics will debut at Macy’s with a limited-edition Holiday Collection with additional core products launching this winter and the full collection coming to stores and online in early Spring 2023
NEW YORK--(BUSINESS WIRE)--
This October, the international beauty brand, Kylie Cosmetics, will launch at Macy’s with Kylie’s revamped clean, cruelty-free, and vegan formulas. Macy’s will feature a special limited-edition Holiday Collection inclusive of a cheerful array of cosmetic products, decorative gift sets, and festive ornaments that will be available both online and in select stores on October 1st. An additional selection of core products from the Kylie Cosmetics collection will be available in Winter 2022 and the full line of cosmetics will be available to shop on macys.com, Macy’s mobile app and at select Macy’s nationwide in early Spring 2023.
Kylie Cosmetics Launches at Macy’s, Featuring Limited-Edition Holiday Collection and Iconic Core Products (Photo: Business Wire)
“We are excited to launch Kylie Cosmetics at Macy’s to allow more brand fans to shop and experience our products in-store across the country,” said Kylie Jenner. “The first launch will be the limited-edition Holiday collection, and the full line will be available in Spring 2023.”
“Kylie Cosmetics is a beauty powerhouse. We are thrilled to welcome their collections to Macy’s and expand our ever-growing portfolio of beauty lines,” said Nicolette Bosco, VP of Beauty Merchandising at Macy’s. “Connecting our customers to brands that celebrate their own personal style is core to what we do here at Macy’s and with their iconic product offerings and commitment to clean formulations, Kylie Cosmetics couldn’t be a better example of that.”
Kylie Cosmetics by Kylie Jenner offers a wide range of clean and vegan makeup and beauty products for long-lasting results and picture-perfect looks. Kylie Jenner started her beauty business with the launch of Kylie Lip Kits in 2015 and has since grown her empire across multiple categories, including Kylie Skin in 2019, the relaunch of Kylie Cosmetics’ clean and vegan formulas, and most recently Kylie Baby, a line of conscious care products for babies and kids, launched in 2021.
Holiday Collection
The limited-edition Holiday collection includes a cheerful array of classic cosmetic products that serve as the ideal gifts for friends, family and beauty lovers during the festive season. Kylie’s best-selling shades of the iconic Matte Liquid Lipstick and High Gloss singles come wrapped in vibrant red and bronze alongside a special reindeer ornament. The Holiday collection Lip Vault features four Matte Liquid Lipsticks, a new Velvet Liquid Lipstick, and four High Glosses in brand new shades. Additional gift sets and limited-edition products will be available within the collection. All of these products are vegan, cruelty-free, and gluten-free.
Core Collection
Kylie Matte Lip Kit: an iconic duo for a perfect ready-to-go lip routine to create highly pigmented, long-lasting matte lip looks
Kylie Matte Liquid Lipstick: a true matte formula that glides on effortlessly and offers 8-hours of wear without drying the lips
Kylie High Gloss: offering multi-dimensional shine and color, it glides on easily to leave lips looking luminous and glossy without stickiness
Kylie Lip Shine Lacquer: this 2-in-1 formula delivers the color payoff of a lipstick and the luminous shine of a gloss while nourishing the lips, leaving them extra soft
Kylie Cosmetics will launch in Macy’s on October 1st, with the release of its limited-edition Holiday Collection that will be available to shop at select retail stores and online at macys.com. In anticipation of the full launch of Kylie Cosmetics in early Spring 2023, limited Macy’s retail stores nationwide, Macy’s mobile app, and macys.com will begin to carry select products from the brands core collection in Winter 2022.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M) serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated and smaller store format, Market by Macy’s. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’sThanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose – to create a brighter future with bold representation that empowers more voice, choice and ownership for our colleagues, customers, and communities.
About Kylie Cosmetics and Kylie Skin
Inspired by her love for makeup and passion for business, Kylie launched her cosmetics brand, Kylie Cosmetics in November 2015. The debut product, the Kylie Lip Kit, sold out in less than a minute and Kylie's direct to consumer retail concept disrupted the beauty industry. Her eCommerce site KylieCosmetics.com is now one of the most successful online stores in the world today and in March 2019, Kylie Cosmetics was recognized by Fast Company as one of the ‘The World’s 50 Most Innovative Companies’ for “authentically connecting with an entire generation.” In May 2019, Kylie launched her skincare brand, Kylie Skin, featuring products that are cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types. In 2020, Coty acquired 51% of Kylie’s beauty brands with a focus on jointly building and further developing the beauty business into a global powerhouse brand. In July 2021, Kylie announced the relaunch of Kylie Cosmetics as clean and vegan, with first-time global availability through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia along with a new Direct-to-Consumer website where consumers are able to shop both Kylie Skin and Kylie Cosmetics.
