Bloomingdale's Taps Boll & Branch To Introduce New, Sustainable Luxury Bedding Collection

Rhea-AI Summary

Boll & Branch has partnered with Bloomingdale's to introduce their luxury bedding collection, known for its sustainability and craftsmanship. The collaboration aligns with Bloomingdale's 150th anniversary and the 'b the change' initiative. Products like sheet sets and the Boll & Branch Reserve Collection, made from rare organic cotton, will be available in-store and online. The launch started on November 4, 2022, in New York City, with further expansions planned. CEO Scott Tannen emphasized the commitment to social impact and sustainability.

Positive

• Strategic partnership with Bloomingdale's enhances brand visibility.
• Introduction of the Boll & Branch Reserve Collection, featuring rare organic cotton.
• Expansion into Bloomingdale's stores increases distribution and potential sales.

Negative

• None.

Partnership brings world's finest, organically sourced and ethically made textiles to retailer's assortment

SUMMIT, N.J., Nov. 8, 2022 /PRNewswire/ -- Boll & Branch and Bloomingdale's have formed a strategic alliance that will bring the bedding loved by millions of Americans and, very famously, by 3 U.S. Presidents, to shoppers in Bloomingdale's stores and online at bloomingdales.com. The partnership comes on the heels of Bloomingdale's 'b the change' initiative that coincides with the venerable retailer's 150th anniversary.

"Since our launch in 2014, Boll & Branch has become both the largest and fastest-growing direct-to-consumer brand of home goods, proving that luxury and sustainability can go hand-in-hand," says Scott Tannen, CEO & Founder of Boll & Branch. "As the world's largest consumer of Fair Trade Organic Cotton, we are delighted that our company will play a key role in Bloomingdale's efforts to make a greater social impact. And, of course, we are excited to introduce our extraordinary bedding to millions of loyal Bloomingdale's customers. It is a perfect fit."

The Boll & Branch collection at Bloomingdale's features sheet sets, duvet sets, bed blankets, quilt sets, alpaca throws, and decorative pillows. Importantly, Bloomingdale's is the first retail partner to carry the ultra-premium Boll & Branch Reserve Collection – made from the world's rarest organic cotton.

"I'm excited to welcome Boll and Branch to our assortment. With our continued focus on sustainability, it is great to have bedding that's 100% organic. Not only is the bedding beautiful, the layering pieces are deliciously textured," says Kelley Carter, Fashion Director of Home at Bloomingdale's.

The first Boll & Branch experience debuted on November 4 at Bloomingdale's in New York City at the 59th Street Flagship. On November 10, the brand arrives at Palm Beach Gardens at The Gardens Mall, with further expansion planned for early 2023. Boll & Branch also launches at bloomingdales.com this month.

About Boll & Branch

Boll & Branch is a leading designer and retailer of luxury home textiles, and the only bedding company managed from the source. All products such as sheet sets, towels, and blankets are expertly crafted from the finest sustainable materials, 100% traceable, and made free from toxins – guaranteeing a softer, more luxurious product. This steadfast commitment to bring sustainable business practices to the luxury home sector disrupted the industry for good. Boll & Branch has improved the livelihoods of thousands of textile workers around the world by investing in premiums paid directly to workers, and mandating fair wages and business practices. The company has become one of the largest e-commerce-first luxury home brands ever, and counts millions of Americans, including U.S. Presidents and countless celebrities, as its customers. www.bollandbranch.com

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's stores and 20 Bloomingdale's The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer is celebrating its 150th anniversary this year. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

Contacts:
Danielle Sih – press@bollandbranch.com

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SOURCE Boll & Branch

FAQ

What is the new partnership between Boll & Branch and Bloomingdale's?

Boll & Branch has formed a strategic alliance with Bloomingdale's to bring their sustainable luxury bedding collection to the retailer's stores and online.

When did Boll & Branch's products launch at Bloomingdale's?

The first Boll & Branch experience debuted on November 4, 2022, at Bloomingdale's New York City flagship store.

What products are included in the Boll & Branch collection at Bloomingdale's?

The collection features sheet sets, duvet sets, bed blankets, quilt sets, alpaca throws, and decorative pillows.

What is the significance of the Boll & Branch Reserve Collection?

The Reserve Collection is made from the world's rarest organic cotton, showcasing the brand's commitment to sustainability.

How does this partnership align with Bloomingdale's initiatives?

The partnership supports Bloomingdale's 'b the change' initiative, emphasizing sustainability in their product offerings.