BLOOMINGDALE'S LAUNCHES THE WHITE LOTUS X AQUA COLLECTION
Bloomingdale's has announced an exclusive collaboration with Warner Bros. Discovery Global Consumer Products to launch The White Lotus x AQUA collection, coinciding with the HBO series' third season set in Thailand. The collection, launching February 3, 2025, will feature women's apparel and accessories inspired by the show's tropical aesthetic.
The line includes beachy items such as two-piece sets, dresses, swimsuits, crochet totes, and sandals, along with casual wear like hoodies, t-shirts, and joggers. The collection will be available both online and in all Bloomingdale's stores, with a special window display at the 59th Street location. The third season of The White Lotus is scheduled to premiere on February 16th on HBO and Max streaming platform.
Bloomingdale's ha annunciato una collaborazione esclusiva con Warner Bros. Discovery Global Consumer Products per lanciare la collezione The White Lotus x AQUA, in concomitanza con la terza stagione della serie HBO ambientata in Thailandia. La collezione, che debutterà il 3 febbraio 2025, includerà abbigliamento e accessori da donna ispirati all'estetica tropicale dello show.
La linea comprende articoli da spiaggia come completi a due pezzi, vestiti, costumi da bagno, borse all'uncinetto e sandali, insieme a capi casual come felpe, t-shirt e jogger. La collezione sarà disponibile sia online che in tutti i negozi Bloomingdale's, con una speciale vetrina al negozio di 59th Street. La terza stagione di The White Lotus è prevista per il 16 febbraio su HBO e sulla piattaforma di streaming Max.
Bloomingdale's ha anunciado una colaboración exclusiva con Warner Bros. Discovery Global Consumer Products para lanzar la colección The White Lotus x AQUA, coincidiendo con la tercera temporada de la serie de HBO ambientada en Tailandia. La colección, que se lanzará el 3 de febrero de 2025, presentará ropa y accesorios para mujeres inspirados en la estética tropical del programa.
La línea incluye artículos playeros como conjuntos de dos piezas, vestidos, trajes de baño, bolsos de ganchillo y sandalias, junto con ropa casual como sudaderas, camisetas y joggers. La colección estará disponible tanto en línea como en todas las tiendas de Bloomingdale's, con una exhibición especial en la ubicación de 59th Street. La tercera temporada de The White Lotus está programada para estrenarse el 16 de febrero en HBO y en la plataforma de streaming Max.
블루밍데일스(Bloomingdale's)는 HBO 시리즈의 제3 시즌이 태국에서 설정된 것을 기념하여 Warner Bros. Discovery Global Consumer Products와 독점 협업을 발표했습니다. The White Lotus x AQUA 컬렉션은 2025년 2월 3일에 출시되며, 쇼의 열대미학에서 영감을 받은 여성 의류 및 액세서리를 포함할 것입니다.
이 라인은 비치용 아이템으로 두 피스 세트, 드레스, 수영복, 크로셰 가방 및 샌들을 포함하고, 캐주얼 의류로 후드티, 티셔츠 및 조거팬츠도 포함되어 있습니다. 컬렉션은 온라인과 모든 블루밍데일스 매장에서 제공되며, 59번가 매장에서는 특별한 진열이 있을 예정입니다. The White Lotus의 세 번째 시즌은 2월 16일에 HBO 및 Max 스트리밍 플랫폼에서 프리미어될 예정입니다.
Bloomingdale's a annoncé une collaboration exclusive avec Warner Bros. Discovery Global Consumer Products pour lancer la collection The White Lotus x AQUA, coïncidant avec la troisième saison de la série HBO se déroulant en Thaïlande. La collection, qui sortira le 3 février 2025, comprendra des vêtements et des accessoires pour femmes inspirés par l'esthétique tropicale de l'émission.
La ligne inclut des articles de plage tels que des ensembles à deux pièces, des robes, des maillots de bain, des sacs en crochet et des sandales, ainsi que des vêtements décontractés comme des sweat-shirts à capuche, des t-shirts et des joggings. La collection sera disponible en ligne et dans tous les magasins Bloomingdale's, avec une vitrine spéciale au magasin de 59th Street. La troisième saison de The White Lotus devrait débuter le 16 février sur HBO et sur la plateforme de streaming Max.
Bloomingdale's hat eine exklusive Zusammenarbeit mit Warner Bros. Discovery Global Consumer Products angekündigt, um die The White Lotus x AQUA Kollektion zu starten, die mit der dritten Staffel der HBO-Serie in Thailand zusammenfällt. Die Kollektion, die am 3. Februar 2025 lanciert wird, umfasst Damenbekleidung und Accessoires, inspiriert von der tropischen Ästhetik der Show.
Die Linie beinhaltet Strandartikel wie Zweiteiler, Kleider, Badeanzüge, gehäkelte Taschen und Sandalen sowie Freizeitbekleidung wie Kapuzenpullis, T-Shirts und Jogginghosen. Die Kollektion wird sowohl online als auch in allen Bloomingdale's Filialen erhältlich sein, mit einer speziellen Fensterdisplays am Standort 59th Street. Die dritte Staffel von The White Lotus soll am 16. Februar auf HBO und der Max Streaming-Plattform Premiere feiern.
- Strategic partnership with popular HBO series could drive foot traffic and sales
- Timing aligns with new season premiere to maximize marketing impact
- Multi-channel distribution through both online and physical stores
- None.
Bloomingdale's announces exclusive AQUA collection inspired by the HBO Original Series, The White Lotus.
Launching online and in-store February 3, The White Lotus x AQUA collection will showcase a vibrant array of women's apparel and accessories. Inspired by the series, the collection evokes a beachy feel, featuring floral prints and an overall tropical vibe. Perfect for a luxury getaway to
"At Bloomingdale's, we strive to align our marketing initiatives with the most exciting moments in culture," said Frank Berman, EVP and Chief Marketing Officer. "This partnership with Warner Bros. Discovery, inclusive of the exciting AQUA collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We're proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online."
The collection will be available online and in all Bloomingdale's stores starting February 3rd, with a window display at Bloomingdale's 59th Street. Visit Bloomingdales.com and @Bloomingdales on Instagram for more details starting on February 3rd.
The eight-episode third season of The White Lotus debuts on Sunday, February 16th at 9pm ET/PT on HBO and will be available to stream on Max.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in
About The White Lotus
HBO's Emmy®-winning series THE WHITE LOTUS, from Mike White, will return for a third installment in 2025 following a new group of guests at another White Lotus property. The series is created, written and directed by Mike White and executive produced by White, David Bernad and Mark Kamine.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
Media Contact
Jennifer.Chadroff@bloomingdales.com
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SOURCE Bloomingdale's
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