Bloomingdale's Launches Exclusive AQUA & Kristopher Brock Collection

Rhea-AI Summary

Bloomingdale's has launched a limited-edition collection titled "Love You More" in collaboration with fashion designer Kristopher Brock, available starting April 10, 2023. The collection features 25 exclusive pieces, including dresses, tops, swimwear, and shoes, designed to reflect a romantic aesthetic and embody spring and summer trends. Priced between $78-$168, the line is inspired by summer holidays and offers mix-and-match options suited for casual and elegant occasions. The launch includes promotional events such as a virtual shopping experience with Brock on April 11 and special in-store activations on April 15. Denise Magid, Chief Merchant at Bloomingdale's, emphasized the collection's focus on timeless style and fit.

Positive

• Launch of exclusive 'Love You More' collection with Kristopher Brock enhances brand portfolio.
• Collection features 25 unique designs, promoting affordable prices ranging from $78 to $168.
• Events and activations planned to engage customers and boost sales.

Negative

• None.

Fashion Designer Kristopher Brock Teams Up with Bloomingdale's AQUA to Release "Love You More" in Time for Spring and Summer

NEW YORK, April 10, 2023 /PRNewswire/ -- Bloomingdale's today announces AQUA & Kristopher Brock's "Love You More," a limited-edition collaboration between the retailer's best-selling exclusive brand and the fashion designer. The collection features spring and summer timeless staple pieces in solids, floral prints, and romantic silhouettes of crochet, canvas, linen, and lace. The AQUA & Kristopher Brock collection launches April 10^th on Bloomingdales.com and in-store at Bloomingdale's stores nationwide.

The AQUA & Kristopher Brock "Love You More" collection draws inspiration from summer holidays spent with friends and family. Kristopher Brock's signature romantic style and expert construction play into this season's trends and AQUA's DNA effortlessly. The mix and match ready-to-wear pieces epitomize a true summer capsule collection featuring mini, midi and maxi dresses, pants, poplin and peplum tops, crochet cardigans, floral swimwear, and summer-ready shoes that spotlight this year's top spring trends.

In celebration of the collection launch, AQUA and Kristopher Brock will host events and activations within Bloomingdale's stores and online at Bloomingdales.com including:

• OnScreen with Kristopher Brock: On April 11^th at 4:00 pm ET, Kristopher will host a virtual OnScreen shopping event in the Bloomingdale's 59^th St Flagship store that will stream on Bloomingdales.com, highlighting pieces from the collection and his spring and summer must-haves.
• AQUA & Kristopher Brock Meet & Greet: Following the OnScreen event from 5:30-7:30pm ET, Kristopher and the AQUA team will host a meet & greet at the Bloomingdale's 59^th St Flagship store, personally showcasing the collection to shoppers.
• AQUA Hybrid Takeover: On April 15^th, shoppers at select Bloomingdale's store locations nationwide can enjoy special AQUA activations including live DJ and fashion illustrator in celebration of the AQUA & Kristopher Brock collection.

"Kris' background in tailoring and sophisticated design allowed AQUA to celebrate our favorite timeless spring trends," explains Denise Magid, Chief Merchant at Bloomingdale's. "We have always admired Kris and are thrilled to partner with him for this special collection.  Each piece encapsulates AQUA's goal of offering customers timeless on-trend pieces with an emphasis on fit and structure, empowering our customer with femininity and ease. We look forward to sharing this romantic collaboration with shoppers this spring and summer." 

"I've always naturally leaned into my romantic aesthetic because to me that is what is most beautiful, and I believe this style shines through in the 'Love You More' collection," says Kristopher Brock. "I designed this collection with AQUA and the Bloomingdale's team to empower customers to embrace strength through vulnerability, a theme that is highlighted through the design of the silhouettes."

The 25-piece collection ranges in price from $78-$168. To view and shop the AQUA & Kristopher Brock "Love You More" collection, visit Bloomingdales.com or Bloomingdale's stores nationwide starting April 10^th.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's stores, 20 Bloomingdale's The Outlet stores, and two Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer celebrated its 150th anniversary in 2022. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com

About Kristopher Brock
Kristopher Brock is an American fashion designer, photographer, and entrepreneur who spent his childhood in Texas, moving to New York in 2009 to study fashion at Parsons School of Design. Brock began his design career as a tailor for some of the country's most esteemed houses. In 2014, his namesake womenswear brand, Brock Collection, was born. Within two years, Brock Collection had been selected as a finalist for the 2016 CFDA/Vogue Fashion Fund Award and took home the top prize. In 2017 and 2018 consecutively, Brock and his partner were nominated for CFDA's Swarovski Award for Emerging Talent. Brock is now focused on his upcoming ventures in design and creative direction collaborations for men's, active, women's contemporary, and footwear brands.

Press Contact
bloomingdales@finnpartners.com

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SOURCE Bloomingdale's

FAQ

What is the 'Love You More' collection by Bloomingdale's?

The 'Love You More' collection is a limited-edition collaboration featuring 25 exclusive pieces designed by Kristopher Brock, available starting April 10, 2023.

When does the 'Love You More' collection launch?

The collection launched on April 10, 2023.

Who is Kristopher Brock?

Kristopher Brock is an American fashion designer known for his romantic aesthetic and is the creative force behind the 'Love You More' collection.

What types of clothing are included in the AQUA & Kristopher Brock collection?

The collection includes dresses, tops, pants, swimwear, and shoes, designed for spring and summer wear.

What events are planned for the launch of the 'Love You More' collection?

Events include a virtual shopping experience on April 11 and in-store activations on April 15 at select Bloomingdale's locations.