BLOOMINGDALE'S LAUNCHES A WICKED GOOD HOLIDAY
Bloomingdale's announces its Wicked Good Holiday campaign in partnership with Universal Pictures' Wicked film. The collaboration launches online November 5 and in-store November 7, featuring an exclusive AQUA collection with 70+ items, a Wicked Good Holiday pop-up shop with over 100 exclusive products from 150 brands, and themed in-store experiences. The iconic 59th Street flagship window unveiling on November 13 will be hosted by film star Cynthia Erivo, featuring performances by Broadway stars. The campaign includes a transformed Santaland, immersive gift shops, brand pop-ups, and nationwide holiday celebrations.
Bloomingdale's annuncia la sua campagna Wicked Good Holiday in collaborazione con il film Wicked della Universal Pictures. La collaborazione verrà lanciata online il 5 novembre e in negozio il 7 novembre, presentando una collezione esclusiva AQUA con oltre 70 articoli, un pop-up shop Wicked Good Holiday con oltre 100 prodotti esclusivi di 150 marchi e esperienze tematiche in negozio. L'apertura della vetrina iconica della flagship di 59th Street il 13 novembre sarà ospitata dall'attrice Cynthia Erivo, con performance di stelle di Broadway. La campagna include un Santaland trasformato, negozi regalo immersivi, pop-up di marchi e celebrazioni natalizie in tutto il paese.
Bloomingdale's anuncia su campaña Wicked Good Holiday en asociación con la película Wicked de Universal Pictures. La colaboración se lanzará en línea el 5 de noviembre y en la tienda el 7 de noviembre, presentando una colección exclusiva AQUA con más de 70 artículos, una tienda pop-up de Wicked Good Holiday con más de 100 productos exclusivos de 150 marcas y experiencias temáticas en tienda. La inauguración de la icónica vitrina de 59th Street el 13 de noviembre será presentada por la estrella de cine Cynthia Erivo, con presentaciones de estrellas de Broadway. La campaña incluye un Santaland transformado, tiendas de regalos inmersivas, pop-ups de marcas y celebraciones navideñas en todo el país.
블루밍데일스가 유니버설 픽처스의 영화 위키드와 협력하여 Wicked Good Holiday 캠페인을 발표했습니다. 이 협업은 11월 5일 온라인에서, 11월 7일 매장에서 시작되며, 70개 이상의 아이템으로 구성된 독점 AQUA 컬렉션과 150개 브랜드의 100개 이상의 독점 제품을 제공하는 Wicked Good Holiday 팝업 스토어 및 테마 매장 경험을 선보입니다. 11월 13일 59번가 플래그십 매장의 상징적인 윈도우 전시회는 영화 스타 신시아 에리보가 진행하며, 브로드웨이 스타들의 공연이 있습니다. 이 캠페인에는 변형된 산타랜드, 몰입형 기프트 숍, 브랜드 팝업 및 전국적인 홀리데이 축제가 포함됩니다.
Bloomingdale's annonce sa campagne Wicked Good Holiday en partenariat avec le film Wicked de Universal Pictures. La collaboration sera lancée en ligne le 5 novembre et en magasin le 7 novembre, avec une collection exclusive AQUA de plus de 70 articles, un pop-up shop Wicked Good Holiday avec plus de 100 produits exclusifs de 150 marques et des expériences thématiques en magasin. Le dévoilement de la vitrine emblématique du magasin phare de la 59e rue le 13 novembre sera animé par la star de cinéma Cynthia Erivo, avec des performances d'artistes de Broadway. La campagne inclut un Santaland transformé, des boutiques cadeaux immersives, des pop-ups de marques et des célébrations des fêtes à l'échelle nationale.
Bloomingdale's kündigt seine Wicked Good Holiday Kampagne in Partnerschaft mit dem Film Wicked von Universal Pictures an. Die Zusammenarbeit startet am 5. November online und am 7. November im Geschäft und bietet eine exklusive AQUA-Kollektion mit über 70 Artikeln, einen Wicked Good Holiday Pop-up-Shop mit über 100 exklusiven Produkten von 150 Marken sowie thematische Erlebnisse im Geschäft. Die ikonische Fensterenthüllung der Flagship-Filiale an der 59th Street am 13. November wird von Filmstar Cynthia Erivo moderiert, mit Auftritten von Broadway-Stars. Die Kampagne umfasst ein verwandelt Santaland, immersive Geschenkläden, Marken-Pop-ups und landesweite Feiertagsfeiern.
- Partnership with major Universal Pictures' Wicked film release
- Launch of exclusive 70+ item AQUA collection
- Over 100 exclusive products from 150 participating brands
- Multiple revenue streams through themed merchandise, experiences, and events
- None.
Insights
This holiday partnership between Bloomingdale's and Universal Pictures' Wicked represents a strategic move for Macy's Inc. (M), which owns Bloomingdale's. While the collaboration brings extensive merchandising and experiential retail opportunities, its financial impact is likely to be modest in the broader context of Macy's business. The 70+ item AQUA collection and 100+ exclusive products across 150 participating brands could drive incremental holiday sales, but the primary value lies in brand positioning and foot traffic generation rather than significant revenue impact.
The initiative aligns with Bloomingdale's premium positioning and could help differentiate the retailer during the important holiday season. However, given Bloomingdale's relatively small contribution to Macy's overall revenue compared to its namesake stores, this partnership alone is unlikely to materially impact the parent company's financial performance.
Bloomingdale's announces a holiday partnership with Universal Pictures' new cinematic event, Wicked; with immersive activations, exclusive products including an AQUA collaboration, and their annual 59th Street window unveiling.
Launching online November 5 and in-store November 7, the Wicked Good Holiday shop, will showcase a thoughtfully curated selection of this season's finest gifts, inspired by the gravity-defying world of Wicked and its vibrant palette of pink, green, and metallic hues. The carousel space will transport shoppers to Emerald City—with more than 100 exclusive products and 150 participating brands including Béis, Mattel, Voluspa, Stoney Clover Lane, Flamingo Estate, Sydney Evan, La Mer, Furbish, and Jonathan Adler—bringing the best gifts in home, beauty, ready-to-wear, and more, including those licensed and inspired by Wicked merchandise.
This partnership features Bloomingdale's biggest and most bewitching AQUA collaboration ever, created with inspiration by Wicked's Oscar-nominated costume designer, Paul Tazewell. The collection will consist of 70+ items inspired by the film's beloved main characters, Glinda and Elphaba, spanning across women's and kids' apparel and accessories, as well as giftable items with popular phrases from Wicked in the film's iconic pink and green palette.
In addition to products with a Wicked twist, Bloomingdale's has put together the season's finest gifts for everyone on your list, with picks from the best of home and beauty, to RTW and accessories for him and her, and kids favorites; ranging from luxury items and exclusive products to holiday best-sellers and stocking stuffers. Shoppers can also find the perfect styles to go from the holiday parties to a vacation in the snow or the sand.
To kick off the celebration, on November 13 Bloomingdale's will unveil its iconic holiday window display along Lexington Avenue at the 59th Street flagship. The night of festive celebrations will be hosted by star of Wicked, Cynthia Erivo and will feature performances from multiple Broadway stars, including Tony winner Lea Salonga, six-time Emmy nominee Tituss Burgess. Guests will also enjoy a dance presentation by the film's choreographer and three-time Emmy nominee Christopher Scott, and an 8-piece orchestra playing instrumental medleys from the film's soundtrack. The unveiling will be followed by an in-store celebration filled with additional performances, dazzling animations, immersive pop-up shops, branded vendor carts, and more, including an exclusive first look at this season's Santaland.
"Bloomingdale's comes alive during the holiday season, and this year, we're more excited than ever for what's in store," shared Frank Berman, EVP, Chief Marketing Officer. "The magic of Wicked will shine through every aspect of the holiday campaign, from our iconic reimagined Santaland, to our lineup of exclusive gifts and products, and our highly anticipated window display. We're excited to continue to bring joy and wonder into the season for our shoppers."
The 59th Street flagship locations will be transformed into a must-visit destination for the holidays, taking shoppers into the magical world of Oz through an array of immersive gift shops inspired by Wicked's wondrous film sets from the land of Oz, exclusive brand pop-ups, and more:
- Santa's Wicked Good Holiday: Opening the night of the window unveiling, Nov 13, everyone's favorite stop to see Santa will be Oz-ified into an enchanted forest with a pink and green twist and fitted out with a yellow brick road and a magic station where visitors can grab wand shaped lollipops and Wicked-themed bracelets.
- AQUA Mirrors & Aura Readers: Shoppers can find all their favorite pieces from the Wicked-inspired AQUA collection while immersed in Glinda and Elphaba's dorm room, then snap a photo in one of the AQUA Mirrors. On November 13 and December 7, customers can also have their aura read to see if their characteristics are "pink" or "green."
- Assouline Library Pop-Up: The publisher will bring the most beautiful places in the world to 59th Street and your coffee table with this library pop-up and specialty activations.
- Speakeasy Poetry Lounge: Studio59 will be transformed into a speakeasy with a specialty holiday cocktail menu and personalized poems for shoppers, including passed champagne as a gift with purchase every Saturday throughout the holidays.
- Brand Pop-up & Customization Carts: Customers can experience exciting activations from some of our favorite brands. On 11/13, highlights include Kendra Scott macarons, Marc Jacobs cookies, Swarovski crystal lollipops, aura readings, and live fashion illustrations. The festivities return on 12/7, featuring Guest In Residence monogramming, a Jimmy Choo hot cocoa bar, custom embroidery from Eberjey, and more.
Store locations across the country will showcase carefully curated selection of gifts and products through festive initiatives, and Wicked Good holiday celebrations:
- Holiday Beauty Events: A series of events will be held at Bloomingdale's beauty departments around the country, celebrating the holiday campaign, with a fragrance fair on November 9-10, and December 7-8; and a Give, Get, Glam event on December 14.
- B The Change: Bloomingdale's will continue to "b the change" this holiday season, with the annual limited edition holiday bear. In celebration of the Wicked film, Bloomingdales will have two Oz-ified bears inspired by the main characters, Glinda and Elphaba.
$5 - Wicked Good Holiday Celebrations: Bloomingdale's invites customers to a holiday shopping event on Saturday, December 7, from 1-4pm at all store locations.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in
About b the change
As a company with a 150-year legacy, Bloomingdale's launched b the change as an actionable program designed to build a more equitable and sustainable future for its colleagues, customers, and community. Through its three pillars, b sustainable, b inclusive, and b the future, Bloomingdale's will continue to support philanthropic causes through campaigns, grants, fundraisers, volunteer opportunities and more. Partners include The Breast Cancer Research Foundation, Tutu Project, Child Mind Institute, DonorsChoose, No Kid Hungry, Thurgood Marshall College Fund, Bloomingdale's x FIT Sustainable Innovation Fund, and more. For more information on b the change, visit https://www.bloomingdales.com/c/b-the-change/
About Universal Pictures' Wicked
Wicked stars Emmy, Grammy and Tony winning and Oscar®-nominated powerhouse Cynthia Erivo as Elphaba , a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked is scheduled to arrive in theaters on November 22.
Media Contact
bloomingdales@finnpartners.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/bloomingdales-launches-a-wicked-good-holiday-302289371.html
SOURCE Bloomingdale's
FAQ
When does Bloomingdale's Wicked Good Holiday campaign launch in 2024?
What is included in Bloomingdale's AQUA x Wicked collection?
When is Bloomingdale's 59th Street holiday window unveiling in 2024?
What charitable initiative is part of Bloomingdale's 2024 holiday campaign?
