BLOOMINGDALE'S ANNUAL PINK CAMPAIGN LAUNCHES IN TANDEM WITH AQUA X KERRI ROSENTHAL COLLECTION
Bloomingdale's launches its annual Pink Campaign for Breast Cancer Awareness Month, featuring a new AQUA x Kerri Rosenthal collection. The campaign benefits the Breast Cancer Research Foundation (BCRF) and The Tutu Project, with Bloomingdale's having raised over $18 million in 19 years. The 50-piece collection includes women's and girl's ready-to-wear, sleep, home, and accessories.
Bloomingdale's will donate $25,000 to BCRF and host events throughout October, including fashion shows and panels. The Give Pink, Get More initiative allows cardholders to earn rewards while supporting breast cancer research. The campaign also features PINK Yoga & Pilates classes at select locations to support BCRF and The Tutu Project.
Bloomingdale's lancia la sua annuale Pink Campaign per il Mese della Consapevolezza sul Cancro al Seno, presentando una nuova collezione AQUA x Kerri Rosenthal. La campagna sostiene la Breast Cancer Research Foundation (BCRF) e The Tutu Project, con Bloomingdale's che ha raccolto oltre 18 milioni di dollari in 19 anni. La collezione di 50 pezzi include abbigliamento pronto da indossare per donne e ragazze, pigiami, articoli per la casa e accessori.
Bloomingdale's donerà 25.000 dollari alla BCRF e ospiterà eventi per tutto ottobre, tra cui sfilate di moda e panel. L'iniziativa Give Pink, Get More consente ai possessori di carte di accumulare premi mentre supportano la ricerca sul cancro al seno. La campagna include anche lezioni di Yoga e Pilates PINK in alcune sedi per sostenere la BCRF e The Tutu Project.
Bloomingdale's lanza su campaña anual Pink Campaign para el Mes de Concienciación sobre el Cáncer de Mama, presentando una nueva colección AQUA x Kerri Rosenthal. La campaña beneficia a la Breast Cancer Research Foundation (BCRF) y a The Tutu Project, habiendo recaudado Bloomingdale's más de 18 millones de dólares en 19 años. La colección de 50 piezas incluye ropa lista para usar para mujeres y niñas, pijamas, artículos para el hogar y accesorios.
Bloomingdale's donará 25.000 dólares a la BCRF y organizará eventos a lo largo de octubre, incluidos desfiles de moda y paneles. La iniciativa Give Pink, Get More permite a los titulares de tarjetas ganar recompensas mientras apoyan la investigación sobre el cáncer de mama. La campaña también presenta clases de Yoga y Pilates PINK en ubicaciones seleccionadas para apoyar a la BCRF y The Tutu Project.
블루밍데일스는 유방암 인식의 달을 맞아 연간 핑크 캠페인을 시작하며, AQUA x Kerri Rosenthal 컬렉션을 선보입니다. 이 캠페인은 유방암 연구재단 (BCRF)와 The Tutu Project를 지원하며, 블루밍데일스는 19년 동안 1,800만 달러 이상을 모금했습니다. 50개 품목으로 구성된 이 컬렉션은 여성 및 소녀를 위한 기성복, 잠옷, 가정 용품 및 액세서리를 포함합니다.
블루밍데일스는 BCRF에 25,000달러를 기부하고, 패션쇼와 패널을 포함한 이벤트를 10월 내내 진행합니다. Give Pink, Get More 이니셔티브는 카드 소지자가 유방암 연구를 지원하면서 보상을 받을 수 있도록 합니다. 이 캠페인은 BCRF와 The Tutu Project를 지원하기 위해 일부 장소에서 PINK 요가 및 필라테스 수업도 제공합니다.
Bloomingdale's lance sa campagne annuelle Pink Campaign pour le Mois de la Sensibilisation au Cancer du Sein, présentant une nouvelle collection AQUA x Kerri Rosenthal. La campagne bénéficie à la Breast Cancer Research Foundation (BCRF) et à The Tutu Project, Bloomingdale's ayant récolté plus de 18 millions de dollars en 19 ans. La collection de 50 pièces comprend des vêtements prêts à porter pour femmes et filles, des vêtements de nuit, des articles pour la maison et des accessoires.
Bloomingdale's fera un don de 25 000 dollars à la BCRF et organisera des événements tout au long d'octobre, y compris des défilés de mode et des panels. L'initiative Give Pink, Get More permet aux titulaires de cartes de gagner des récompenses tout en soutenant la recherche sur le cancer du sein. La campagne propose également des cours de Yoga et de Pilates PINK dans certains endroits pour soutenir la BCRF et The Tutu Project.
Bloomingdale's startet seine jährliche Pink Campaign zum Monat der Brustkrebs-Aufklärung und präsentiert eine neue AQUA x Kerri Rosenthal Kollektion. Die Kampagne kommt der Breast Cancer Research Foundation (BCRF) und The Tutu Project zugute, wobei Bloomingdale's in 19 Jahren über 18 Millionen Dollar gesammelt hat. Die 50-teilige Kollektion umfasst Ready-to-Wear-Mode für Frauen und Mädchen, Nachtwäsche, Wohnaccessoires und mehr.
Bloomingdale's wird 25.000 Dollar an die BCRF spenden und im Oktober Veranstaltungen veranstalten, darunter Modenschauen und Diskussionsrunden. Die Give Pink, Get More Initiative ermöglicht es Karteninhabern, Belohnungen zu verdienen, während sie die Brustkrebsforschung unterstützen. Die Kampagne bietet außerdem PINK Yoga- und Pilates-Kurse an ausgewählten Standorten an, um die BCRF und das Tutu Project zu unterstützen.
- Bloomingdale's has raised over $18 million for breast cancer research and support over 19 years
- Launch of a new 50-piece AQUA x Kerri Rosenthal collection benefiting breast cancer research
- Bloomingdale's will make a one-time donation of $25,000 to the Breast Cancer Research Foundation
- Give Pink, Get More initiative allows cardholders to earn rewards while supporting breast cancer research
- None.
The retailer's annual campaign will benefit its two long-standing partners, the Breast Cancer Research Foundation and the Tutu Project
This is the third time artist and designer Kerri Rosenthal has partnered with Bloomingdale's on an AQUA collaboration and the second collection benefiting breast cancer research. This year's campaign features past breast cancer survivors and current thrivers, paying tribute to and honoring women who have been impacted by breast cancer; a cause especially meaningful to Kerri as it takes inspiration from her daughter's breast cancer journey. The 50-piece collection includes women's and girl's ready-to-wear, sleep, home, and accessories in an uplifting mix of solid staple colors and fun prints, inclusive of Kerri's signature heart designs.
In celebration of this collection, Bloomingdale's will make a one-time donation of
"We are thrilled to once again partner with Kerri Rosenthal on an incredible AQUA collection that benefits such an important cause," shared Frank Berman, EVP CMO at Bloomingdale's. "Each year, we have the privilege of supporting both BCRF and The TuTu Project to not only raise awareness but also to drive meaningful action through our annual Pink Campaign and Give Pink, Get More initiatives."
"This collection marks my third collaboration with AQUA and Bloomingdale's, and it carries a deep personal significance for me after my daughter Ali was diagnosed with breast cancer two years ago at the age of 30. I painted a garden for this collection titled 'Love Grows Here,' reflecting the idea that everything we do begins and ends with love," said Kerri Rosenthal. "To me, this collection is more than fashion; it's a celebration of life and resilience. We want the pieces to inspire women to dress up, feel great and beautiful no matter what they're facing. We're proud to dedicate a portion of the proceeds to charity, honoring Ali's journey and the journeys of others."
As part of their annual campaign, Bloomingdale's will also be honoring Breast Cancer Awareness Month with a series of events throughout October, alongside the Give Pink, Get More fundraising initiative. This year's events include:
- AQUA x Kerri Rosenthal 59th St Fashion Show: On Saturday, October 5th, Kerri and her daughter Ali are hosting an in-store fashion show at the Bloomingdale's Flagship, enlisting Breast Cancer Thrivers to walk the runway and showcase looks from the collection. The show will be followed by a meet and greet with guests. Event sign up is available HERE. VIP Ticket holders will receive a VIP seat at the Fashion Show and a
$25 - AQUA x Kerri Rosenthal Century City Panel: On Saturday, October 19th, Bloomingdale's Century City is hosting Kerri, Ali, and Women's Health Experts for a collaborative panel on health and empowerment through style in celebration of the AQUA x Kerri Rosenthal collection. Guests can secure a spot HERE, and attendees will receive a
$50 - Give Pink, Get More: Happening in-store and online through October 31, those who enroll will be charged
$15 100% of which will fund research, support programs, and awareness for BCRF and the Tutu Project. Card holders will earn$25 $250 - PINK Yoga & Pilates: Kick off Breast Cancer Awareness month with Bloomingdale's PINK YOGA & Pilates classes. Join us at select doors for a morning of movement to support The Breast Cancer Research Foundation and The Tutu Project. Guests can secure a spot through the links below.
Bloomingdale's Pink Philanthropic Partners:
The Breast Cancer Research Foundation is the largest private funder of breast cancer research – and metastatic breast cancer research – worldwide and is the highest-rated breast cancer organization in the country. Through years of partnership, Bloomingdale's has provided funds to support BCRF's goals in identifying new targets and developing new treatments for those diagnosed with breast cancer.
The Tutu Project, founded by Bob and Linda Carey, aims to bring cheer to breast cancer patients every day, through financial and emotional support. The fundraising campaign started with Bob Carey's famous tutu that has been photographed around the world, and featured within his book, TUTU. Over the years, Bob shot some of his iconic tutu photos throughout Bloomingdale's 59th Street Flagship.
Additional information on the Bloomingdale's PINK Campaign can be found at Give Pink Get More, and information on local PINK Yoga and PINK Party events can be found on Eventbrite in select markets. Follow along for more updates on social media @Bloomingdales.
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's stores and 20 Bloomingdale's The Outlet stores, in California, Connecticut,
About b the change
As a company with a 150-year legacy, Bloomingdale's launched b the change as an actionable program designed to build a more equitable and sustainable future for its colleagues, customers, and community. Through its three pillars, b sustainable, b inclusive, and b the future, Bloomingdale's will continue to support philanthropic causes through campaigns, grants, fundraisers, volunteer opportunities and more. Partners include The Breast Cancer Research Foundation, Tutu Project, Child Mind Institute, Donors Choose, No Kid Hungry, Thurgood Marshall College Fund, Bloomingdale's x FIT Sustainable Innovation Fund, and more. For more information on b the change, visit https://www.bloomingdales.com/c/b-the-change/
About Kerri Rosenthal
Kerri Rosenthal is a vibrant and slightly unpredictable home and apparel lifestyle brand, inspired by award-winning artist and designer Kerri Rosenthal's original artwork. At its core is the iconic Drippy Heart series, embodying Kerri's contagious energy, love of color, and unique design sensibility, reflected in everything from art to apparel. Launched in 2016, the Kerri Rosenthal brand spans 14 product categories, including original art, womenswear in 200+ stores, a fabric and wallpaper collection, home accessories, tabletop, and colorful furniture. Featured in Women's Wear Daily, Architectural Digest, The New York Times, The
Media Contact: bloomingdales@finnpartners.com
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