LiveOne (NASDAQ: LVO) Brands Expands into California and Georgia’s $47 Billion Wine Markets
LiveOne (NASDAQ: LVO) Brands is expanding its Birthday Sex Wine into California and Georgia's wine markets, valued at $47 billion. This move aligns with the company's commitment to diversity and inclusion in the beverage industry. LiveOne has partnered with SOKO, California's first Black-owned and woman-owned distributor, and Kelly Family Distributor in Georgia, the premier distributor for Black-owned wine and spirits brands.
The wine is a collaboration with R&B star Jeremih and wine-maker Russell Bevan. CEO Robert Ellin expressed excitement about the partnerships and the opportunity to engage with communities through cultural events and celebrations. LiveOne plans to expand distribution to more states in the near future, aiming to promote inclusivity and provide high-end wine to multi-cultural consumers.
LiveOne (NASDAQ: LVO) Brands sta espandendo il suo Birthday Sex Wine nei mercati vinicoli della California e della Georgia, valutati $47 miliardi. Questa mossa si allinea con l'impegno dell'azienda per la diversità e l'inclusione nell'industria delle bevande. LiveOne ha collaborato con SOKO, il primo distributore di proprietà nera e femminile della California, e con Kelly Family Distributor in Georgia, il principale distributore di marchi di vino e spiriti a conduzione nera.
Il vino è una collaborazione con la star R&B Jeremih e il produttore di vino Russell Bevan. Il CEO Robert Ellin ha espresso entusiasmo riguardo alle collaborazioni e all'opportunità di coinvolgere le comunità attraverso eventi culturali e celebrazioni. LiveOne prevede di espandere la distribuzione in altri stati nel prossimo futuro, mirando a promuovere l'inclusività e fornire vini di alta qualità a consumatori multiculturali.
LiveOne (NASDAQ: LVO) Brands está expandiendo su Birthday Sex Wine en los mercados de vino de California y Georgia, valorados en $47 mil millones. Este movimiento se alinea con el compromiso de la empresa con la diversidad y la inclusión en la industria de bebidas. LiveOne se ha asociado con SOKO, el primer distribuidor de propiedad negra y dirigido por mujeres en California, y Kelly Family Distributor en Georgia, el principal distribuidor de marcas de vino y licores de propiedad negra.
El vino es una colaboración con la estrella de R&B Jeremih y el enólogo Russell Bevan. El CEO Robert Ellin expresó su entusiasmo por las asociaciones y la oportunidad de involucrar a las comunidades a través de eventos culturales y celebraciones. LiveOne planea expandir la distribución a más estados en un futuro cercano, con el objetivo de promover la inclusividad y proporcionar vino de alta gama a consumidores multiculturales.
LiveOne (NASDAQ: LVO) 브랜드가 Birthday Sex Wine을 캘리포니아와 조지아의 와인 시장에 확장하고 있습니다. 이 시장은 $47억으로 평가됩니다. 이번 조치는 음료 산업에서 다양성과 포용성에 대한 회사의 약속과 일치합니다. LiveOne은 캘리포니아의 첫 번째 흑인 소유이자 여성 소유의 유통업체인 SOKO와 조지아의 흑인 소유 와인 및 주류 브랜드의 주요 유통업체인 Kelly Family Distributor와 파트너십을 맺었습니다.
이 와인은 R&B 스타 Jeremih와 와인 메이커 Russell Bevan의 협업입니다. CEO 로버트 엘린은 파트너십에 대한 기대와 문화 행사 및 축제를 통해 지역 사회와 소통할 기회에 대해 기쁨을 표했습니다. LiveOne은 가까운 미래에 더 많은 주로 유통을 확대하고, 포용성을 촉진하며 다문화 소비자에게 고급 와인을 제공할 계획입니다.
LiveOne (NASDAQ: LVO) Brands étend son Birthday Sex Wine sur les marchés viticoles de Californie et de Géorgie, évalués à $47 milliards. Cette initiative s'aligne sur l'engagement de l'entreprise en faveur de la diversité et de l'inclusion dans l'industrie des boissons. LiveOne s'est associé à SOKO, le premier distributeur appartenant à des Noirs et à des femmes en Californie, et à Kelly Family Distributor en Géorgie, le principal distributeur de marques de vin et de spiritueux détenues par des Noirs.
Le vin est le fruit d'une collaboration entre la star du R&B Jeremih et le vinificateur Russell Bevan. Le PDG Robert Ellin a exprimé son enthousiasme à propos des partenariats et de l'opportunité d'engager des communautés à travers des événements culturels et des célébrations. LiveOne prévoit d'étendre sa distribution à d'autres États dans un avenir proche, visant à promouvoir l'inclusivité et à fournir des vins haut de gamme aux consommateurs multiculturels.
LiveOne (NASDAQ: LVO) Brands erweitert seinen Birthday Sex Wine in die Weinst Märkte von Kalifornien und Georgia, die auf $47 Milliarden geschätzt werden. Dieser Schritt steht im Einklang mit dem Engagement des Unternehmens für Vielfalt und Inklusion in der Getränkeindustrie. LiveOne hat sich mit SOKO, dem ersten von Schwarzen und Frauen geführten Distributor in Kalifornien, und Kelly Family Distributor in Georgia, dem führenden Distributor für von Schwarzen geführte Wein- und Spirituosenmarken, zusammengetan.
Der Wein ist eine Zusammenarbeit mit dem R&B-Star Jeremih und dem Weinmacher Russell Bevan. CEO Robert Ellin drückte seine Begeisterung über die Partnerschaften und die Möglichkeit aus, mit Gemeinschaften durch kulturelle Veranstaltungen und Feiern in Kontakt zu treten. LiveOne plant, die Distribution in naher Zukunft auf weitere Bundesstaaten auszuweiten und strebt an, Inklusion zu fördern und hochwertigen Wein für multikulturelle Verbraucher bereitzustellen.
- Expansion into California and Georgia's $47 billion wine markets
- Partnership with SOKO and Kelly Family Distributors to enhance market presence
- Collaboration with R&B star Jeremih and wine-maker Russell Bevan
- Plans for further expansion into more states
- None.
Insights
The expansion of LiveOne's "Birthday Sex" wine into California and Georgia represents a strategic move into significant markets. California, the largest wine market in the U.S. and Georgia's growing wine industry collectively offer substantial potential. The
Partnering with SOKO and Kelly Family Distributors is a smart move, leveraging their expertise in multicultural markets. This aligns with the growing trend of diversity and inclusion in the beverage industry, potentially appealing to a broader consumer base. The collaboration with R&B star Jeremih adds a celebrity factor, which can drive initial interest and sales.
However, the wine market is highly competitive, with established brands dominating shelf space. LiveOne will need to differentiate its product and build brand recognition to capture market share. The success of this expansion will depend on effective marketing, distribution execution and the wine's quality and pricing strategy.
While the expansion into new markets is promising, investors should note that LiveOne's market cap of
The partnership with Black-owned distributors could potentially open doors to new retail channels and consumer segments, which might lead to faster growth. However, the impact on LiveOne's bottom line may not be immediate, as establishing a presence in new markets often requires substantial marketing investments.
Investors should monitor key performance indicators such as sales growth, market penetration and operating margins in these new territories. The planned expansion to additional states could provide further growth opportunities but will also increase operational complexity and costs.
- Expands distribution of “Birthday Sex” wine in collaboration with R&B star Jeremih
- Enters into distribution partnerships with SOKO and Kelly Family Distributors
LOS ANGELES, Sept. 24, 2024 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO) Brands is proud to announce its Birthday Sex Wine will expand into the thriving wine markets of California and Georgia, collectively valued at
As part of this initiative, LiveOne has partnered with SOKO, California's first Black-owned and woman-owned distributor, to enhance its presence in California. In Georgia, the company is collaborating with Kelly Family Distributor, the premier distributor for Black-owned wine and spirits brands, ensuring a robust foothold in the local market.
LiveOne CEO Robert Ellin commented, “LiveOne is excited to partner with SOKO and Kelly Family Distributors to expand the launch of “Birthday Sex” wine, a collaboration with R&B star Jeremih and esteemed wine-maker Russell Bevan. Wine consumption is tied to cultural events and celebrations, providing an opportunity for brands to engage with communities. Additionally, LiveOne plans to expand distribution to more states imminently, further solidifying its commitment to promoting inclusivity while providing high-end wine to the growing population of multi-cultural consumers.”
For more information on availability, follow Birthday Sex Wine on Instagram at @BirthdaySexWine.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.
About SOKO Distributors
SOKO Distributors, a subsidiary of The Wachira Group, is a Tier 1 supplier, WBENC & MBE certified, and the first black-owned and woman- owned distributor, importer, exporter of wine, beer, and liquor licensed in California. Founded in 2017 to be a market disruptor of the alcohol industry structure by funneling high quality underrepresented small, medium and large-scale producers into markets. We grow our clients' market share across the United States, while leveraging our Californian in-state footprint. We have a broad reach, having served Delta Airlines at both SFO and LAX airports and 38 Total Wines & More across California. We are currently East African Breweries Limited (EABL) contracted importers of Tusker Beer into the U.S.
About Kelly Family Distributors
KF Distributors in Atlanta, GA was founded by Ricardo Kelly. Kelly noticed a vastly increasing number of black-owned wine and spirits businesses having difficulty obtaining a distributor willing to showcase their products in front of retailers. He then created KF Distributors to change that narrative and to provide these brands with a platform that will produce actual results. Being the only veteran black-owned liquor distribution company speaks volumes. “We want to be a one-stop shop for new spirit producers and existing companies. We can help create, design, warehouse, distribute, and ultimately grow brands utilizing the latest marketing and sales technology and through our robust network of stores and restaurants. “, said Kelly. The team leverages insights into the industry and an understanding of market demographics to position these wine and spirit brands in ways that will attract consumers. KF Distributors takes pride in representing quality premium brands from across the country, that offer the consumer high-quality products at a true price value. KF Distributors continues to grow and will expand into multiple states within the United States.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on one key customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com
LiveOne Press Contact:
LiveOne
press@liveone.com
Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and Twitter at @liveone.
FAQ
What new markets is LiveOne (LVO) expanding its Birthday Sex Wine into?
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