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LiveOne Completes $2M Restructuring of CPS, Including Additional $600k Feb. 1st

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LiveOne (NASDAQ: LVO) has restructured and rebranded its clothing subsidiary to CPSOne, investing $2M to enhance profitability. This move includes a partnership with fashion expert Michael Schnieder aimed at consolidating streetwear and celebrity brands, such as athletic footwear and casual wear. CEO Robert Ellin expressed enthusiasm for the collaboration, noting Schnieder's brand-building expertise. As of January 17, 2023, LiveOne boasts 2.7 million members and a diverse content library, including 30 million songs and more than 300 podcasts.

Positive
  • Rebranding the subsidiary to CPSOne may lead to increased brand recognition and marketability.
  • Partnership with fashion industry expert Michael Schnieder could enhance product offerings and profitability.
  • A $2M investment in restructuring demonstrates a commitment to improve financial performance.
Negative
  • None.

Rebrands subsidiary as CPSOne and partners with Michael Schnieder to roll up streetwear brands

LOS ANGELES--(BUSINESS WIRE)-- LiveOne (Nasdaq: LVO), an award-winning, creator-first, music, entertainment and technology platform, announced today that it has completed a $2M restructuring of its clothing and accessories subsidiary, Custom Personalization Solutions (CPS), which LiveOne has rebranded as CPSOne. The restructuring includes a partnership between LiveOne and fashion industry expert Michael Schnieder, created to roll up various streetwear and celebrity brands of athletic footwear, tshirts, ball caps and other casual wear.

LiveOne’s CEO and Chairman, Robert Ellin, said, “This is an exciting time for LiveOne, as we endeavor to restructure all our subsidiaries and divisions to make them more profitable. Michael’s expertise in building brands in the fashion world is impressive, and we are anticipating some great things out of this partnership.”

About LiveOne, Inc.

Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of January 17, 2023, the Company has accrued a paid and free ad-supported membership base of 2.7 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, special dividend, distribution or transaction, including the proposed special dividend and spin-out of PodcastOne, Slacker or its pay-per-view business, the timing of the consummation of such proposed event, including the risks that a condition to consummation of such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne's or Slacker’s ability to list on a national exchange; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid members; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2022, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 29, 2022, Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2022, filed with the SEC on November 17, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.

Press Contacts:

LiveOne

press@liveone.com

LiveOne IR Contact:

(310) 601-2505

ir@LiveOne.com

Source: LiveOne, Inc.

FAQ

What is LiveOne's recent investment in CPSOne?

LiveOne has invested $2M in restructuring its clothing subsidiary, now named CPSOne.

Who is the new partner for LiveOne's CPSOne subsidiary?

Fashion expert Michael Schnieder has partnered with LiveOne to help roll up streetwear brands.

How many members does LiveOne have as of January 2023?

As of January 17, 2023, LiveOne has accrued 2.7 million members.

What types of products will CPSOne focus on?

CPSOne will focus on streetwear and celebrity brands, including athletic footwear and casual wear.

What is the stock symbol for LiveOne?

The stock symbol for LiveOne is LVO.

LiveOne, Inc.

NASDAQ:LVO

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